Webinar Episode 2
Marketing's Hottest Emerging Trends for 2019
March 2019

In this clip: eMarketer co-founder Geoff Ramsey illuminates one aspect of voice search many marketers are overlooking: a key difference between voice search and text-base keyword search is choice. Searching for “fast food restaurants” on a computer will yield dozens of results; the same goes for mobile (although fewer of those choices will fit on the screen at once). With voice search, users will likely receive one or two results, meaning that larger, more iconic brands will have a distinct advantage. Ramsey discusses how competitor brands can level the playing field, and shares other tech and trends to watch for in 2019.

Webinar Episode 2

Marketing's Hottest Emerging Trends for 2019

March 2019

 

Geoff Ramsey

Chairman and Co-Founder

In this clip: eMarketer co-founder Geoff Ramsey illuminates one aspect of voice search many marketers are overlooking: a key difference between voice search and text-base keyword search is choice. Searching for “fast food restaurants” on a computer will yield dozens of results; the same goes for mobile (although fewer of those choices will fit on the screen at once). With voice search, users will likely receive one or two results, meaning that larger, more iconic brands will have a distinct advantage. Ramsey discusses how competitor brands can level the playing field, and shares other tech and trends to watch for in 2019.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

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