Webinar Episode 1
5 Ways Marketers Will Adapt to Consumer Power in 2019
February 2019

In this clip: Jim Nail of Forrester discusses Enterprise Preference Management, the business of systematically collecting, managing, and utilizing explicit customer preferences—about frequency, channel, content, and intent—in all interactions. These preferences are managed in a centralized repository and collected in a user-facing portal known as a “preference center.” Brands like Sephora are utilizing the technology behind this growing trend to deepen its one-to-one relationship with customers.

Webinar Episode 1

5 Ways Marketers Will Adapt to Consumer Power in 2019

February 2019

 

Jim Nail

Principal Analyst

In this clip: Jim Nail of Forrester discusses Enterprise Preference Management, the business of systematically collecting, managing, and utilizing explicit customer preferences—about frequency, channel, content, and intent—in all interactions. These preferences are managed in a centralized repository and collected in a user-facing portal known as a “preference center.” Brands like Sephora are utilizing the technology behind this growing trend to deepen its one-to-one relationship with customers.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

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Email: marketingfutures@ana.net

 

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