WEBINAR

ANA’s Ask the Expert service provides custom proprietary and third-party research to its members free of charge. Our experts have teamed with Marketing Futures to provide quick, high-level insights on emerging and cutting-edge topics. For deeper dives, contact Ask the Expert. If you aren’t sure if you’re a member, you can check your status here.

Jim Nail 

Marketers have had to adapt to increasingly demanding and powerful consumers for most of the last decade. But this trend is only accelerating. To respond to rising consumer expectations, Forrester predicts that 2019 will be the year that marketers:

  • Develop a stronger value proposition for consumer data. Forrester described new approaches and new tools marketers will need as consumer-controlled "zero party data" becomes the norm.

  • Adopt more rigor in measuring emotion. New research approaches are coming to market that marketers should begin to use to bring precision to the critical emotional dimension of messages and experiences.

  • Take a stand. Consumers align themselves with brands that share their social, environmental and political values. Forrester discussed how to be authentic while growing your brand.

  • Rediscover community. In-feed social media ads build awareness, but not loyalty. Marketers are reinvigorating their own communities to build relationships.

  • Master ROI measurement. Big data analytic tools are becoming easier and more powerful, with spending set to double on these tools over the next 5 years. Forrester will get you started on implementing these tools or upgrading your measurement approach in 2019.

Jim Nail, Principal Analyst at Forrester Research, will reveal these trends and give you practical tips on realizing them in your 2019 marketing plans.

WEBINAR

ANA’s Ask the Expert service provides custom proprietary and third-party research to its members free of charge. Our experts have teamed with Marketing Futures to provide quick, high-level insights on emerging and cutting-edge topics. For deeper dives, contact  Ask the Expert. If you aren’t sure if you’re a member, you can check your status here.

EPISODES

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

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Email: marketingfutures@ana.net

 

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