WEBINAR

The ANA is proud to present the Marketing Futures Webinar Series, a 12-part deep dive into trends and innovation, featuring thought leaders from some of the most innovative organizations in the world. Industry experts share trends to watch in 2019, developments in key areas like e-commerce and content marketing, and key takeaways from conferences such as CES and SxSW. The Marketing Futures Webinar Series is the perfect way for ANA members to stay up-to-date in today’s fast-paced, constantly changing marketplace.

Joel Walker

Partners in Activation, with Joel Walker of BlueChip Marketing

Today, we're talking with Joel Walker, Group Creative Director at BlueChip Marketing, as our miniseries on the Future of Brand Activation rolls on. Joel and his team have worked with brands ranging from challengers fighting for market share, to category leaders looking to evolve with the times, helping to infuse their marketing with the innovation necessary to drive growth.

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Where's the Beef? A Look into the Beyond Impossible World of Meatless Meat

This issue of Pulse explores the mystery around meatless meat, examining what exactly it is, where it’s thriving, and its many future possibilities.

> See all issues

Michael Bassik

CES 2019: Tech and Trends Marketers Need to Know

Whether or not you made it to the world's largest consumer technology show — CES — this webinar will take you to the heart of the showroom floor to explore the latest technological advances and what they mean for those who lead brands. 

> See all episodes
EPISODES

Michael Bassik

CEO

Whether or not you made it to the world's largest consumer technology show — CES — this webinar will take you to the heart of the showroom floor to explore the latest technological advances and what they mean for those who lead brands. The presenter unlocked the latest trends, from voice and AI, to the rise of 5G, to advances in autonomous driving and smart cities, to the many ways technology is enhancing consumers' lives and inspiring new behaviors. Led by one of the industry's leading tech and digital experts, you will walk away with a better understanding of CES, the year's best highlights, and predictions about what is to come for brand marketers.

Geoff Ramsey

Chairman & Co-Founder

Following and connecting with consumers is only going to get harder in the year ahead. Not only is there a growing proliferation of internet-connected devices, there are a variety of new technologies, platforms and tools that come with steep learning curves and require entirely new approaches, vast amounts of data and a high tolerance for experimentation and failure. In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey painted an objective, reality-based picture of where marketing is headed over the next 12 months, including:

  • How the spread of AI (artificial intelligence) and machine learning will power, accelerate and personalize every aspect of marketing, from search, email and lead generation to CRM, personalization and marketing attribution
  • Why voice-recognition technologies like Alexa, Google Home and Siri will radically transform the consumer search, shopping and buying experience — and what that means for brands now and in the year ahead
  • Where the colliding worlds of linear television, digital video, connected TVs and OTT will meet up in 2019, and what it all means for marketers
  • Why AR is gradually moving from the experimental to the mainstream stage with marketers across a wide range of industries and brands

Jim Nail 

Principal Analyst

Marketers have had to adapt to increasingly demanding and powerful consumers for most of the last decade. But this trend is only accelerating. To respond to rising consumer expectations, Forrester predicts that 2019 will be the year that marketers:

  • Develop a stronger value proposition for consumer data. Forrester described new approaches and new tools marketers will need as consumer-controlled "zero party data" becomes the norm.

  • Adopt more rigor in measuring emotion. New research approaches are coming to market that marketers should begin to use to bring precision to the critical emotional dimension of messages and experiences.

  • Take a stand. Consumers align themselves with brands that share their social, environmental and political values. Forrester discussed how to be authentic while growing your brand.

  • Rediscover community. In-feed social media ads build awareness, but not loyalty. Marketers are reinvigorating their own communities to build relationships.

  • Master ROI measurement. Big data analytic tools are becoming easier and more powerful, with spending set to double on these tools over the next 5 years. Forrester will get you started on implementing these tools or upgrading your measurement approach in 2019.

Jim Nail, Principal Analyst at Forrester Research, will reveal these trends and give you practical tips on realizing them in your 2019 marketing plans.

WEBINAR

The ANA is proud to present the Marketing Futures Webinar Series, a 12-part deep dive into trends and innovation, featuring thought leaders from some of the most innovative organizations in the world. Industry experts share trends to watch in 2019, developments in key areas like e-commerce and content marketing, and key takeaways from conferences such as CES and SxSW. The Marketing Futures Webinar Series is the perfect way for ANA members to stay up-to-date in today’s fast-paced, constantly changing marketplace.

EPISODES

Michael Bassik

CEO

Episode 3
CES 2019: Tech and Trends Marketers Need to Know

March 2019

 

Whether or not you made it to the world's largest consumer technology show — CES — this webinar will take you to the heart of the showroom floor to explore the latest technological advances and what they mean for those who lead brands. The presenter unlocked the latest trends, from voice and AI, to the rise of 5G, to advances in autonomous driving and smart cities, to the many ways technology is enhancing consumers' lives and inspiring new behaviors. Led by one of the industry's leading tech and digital experts, you will walk away with a better understanding of CES, the year's best highlights, and predictions about what is to come for brand marketers.

Geoff Ramsey

Chaiman & Co-Founder

Episode 2
Marketing's Hottest Emerging Trends for 2019

February 2019

 

Following and connecting with consumers is only going to get harder in the year ahead. Not only is there a growing proliferation of internet-connected devices, there are a variety of new technologies, platforms and tools that come with steep learning curves and require entirely new approaches, vast amounts of data and a high tolerance for experimentation and failure. In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey painted an objective, reality-based picture of where marketing is headed over the next 12 months, including:

  • How the spread of AI (artificial intelligence) and machine learning will power, accelerate and personalize every aspect of marketing, from search, email and lead generation to CRM, personalization and marketing attribution
  • Why voice-recognition technologies like Alexa, Google Home and Siri will radically transform the consumer search, shopping and buying experience — and what that means for brands now and in the year ahead
  • Where the colliding worlds of linear television, digital video, connected TVs and OTT will meet up in 2019, and what it all means for marketers
  • Why AR is gradually moving from the experimental to the mainstream stage with marketers across a wide range of industries and brands

Jim Nail

Principal Analyst

Episode 1
5 Ways Marketers Will Adapt to Consumer Power in 2019

February 2019

 

Marketers have had to adapt to increasingly demanding and powerful consumers for most of the last decade. But this trend is only accelerating. To respond to rising consumer expectations, Forrester predicts that 2019 will be the year that marketers:

  • Develop a stronger value proposition for consumer data. Forrester described new approaches and new tools marketers will need as consumer-controlled "zero party data" becomes the norm.

  • Adopt more rigor in measuring emotion. New research approaches are coming to market that marketers should begin to use to bring precision to the critical emotional dimension of messages and experiences.

  • Take a stand. Consumers align themselves with brands that share their social, environmental and political values. Forrester discussed how to be authentic while growing your brand.

  • Rediscover community. In-feed social media ads build awareness, but not loyalty. Marketers are reinvigorating their own communities to build relationships.

  • Master ROI measurement. Big data analytic tools are becoming easier and more powerful, with spending set to double on these tools over the next 5 years. Forrester will get you started on implementing these tools or upgrading your measurement approach in 2019.

Jim Nail, Principal Analyst at Forrester Research, will reveal these trends and give you practical tips on realizing them in your 2019 marketing plans.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

Copyright © 2019 Association of National Advertisers-established in 1910

Contact

10 Grand Central

155 E 44th Street

New York, NY 10017

Phone: 212.697.5950

Email: marketingfutures@ana.net

 

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