WHAT IS VR?

Virtual reality (VR) is the term used to describe a three-dimensional, computer generated environment which can be explored and interacted with by a person. That person becomes part of this virtual world or is immersed within this environment and whilst there, is able to manipulate objects or perform a series of actions.

WHY SHOULD MARKETERS CARE?

VR was in the realm of science fiction until fairly recently when advances in technology have made VR experiences highly engaging and realistic. For marketers, VR presents a tremendous opportunity to ‘demo’ new products to consumers in a fun and interactive manner.

HOW CAN IT HELP YOUR BUSINESS?

VR was in the realm of science fiction until fairly recently when advances in technology have made VR experiences highly engaging and realistic. For marketers, VR presents a tremendous opportunity to ‘demo’ new products to consumers in a fun and interactive manner.

Lisa Hurwitz

Innovating in a "Gold Rush" Market with Lisa Hurwitz of Grassroots Cannabis

Lisa Hurwitz, CMO and CIO of Grassroots Cannabis, welcomed us inside the Grassroots “Herbmobile” to share what it’s like growing a brand for the long-term in the midst of the “gold rush” market of legal cannabis.

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The Claw IS the Law: Alcohol Trends Leading up to 2020

This issue of Pulse explores disruptor brands and shifting consumer trends in the alcohol space.

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Michael Bassik

CES 2019: Tech and Trends Marketers Need to Know

Whether or not you made it to the world's largest consumer technology show — CES — this webinar will take you to the heart of the showroom floor to explore the latest technological advances and what they mean for those who lead brands. 

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WHAT IS VIRTUAL REALITY?

Virtual reality (VR) is the term used to describe a three-dimensional, computer generated environment which can be explored and interacted with by a person. That person becomes part of this virtual world or is immersed within this environment and whilst there, is able to manipulate objects or perform a series of actions.

WHY SHOULD MARKETERS CARE?

VR was in the realm of science fiction until fairly recently when advances in technology have made VR experiences highly engaging and realistic. For marketers, VR presents a tremendous opportunity to ‘demo’ new products to consumers in a fun and interactive manner.

HOW CAN IT HELP YOUR BUSINESS?

VR can help to drive revenue by providing consumers with the ability to ‘test drive’ or visualize the products they are considering. For example imagine you are considering buying a house and one real estate company provides 3D virtual reality tours and the other only provides static images; which do you think consumers will interact with more?

“VR has moved beyond gimmick status. Brands are starting to realize the power of the medium, and are reaping the benefits of utilizing VR to tell their latest stories and launch their latest products. But brands getting involved with VR shouldn’t be thinking about ads per se. You can’t just recreate a TVC in VR and hope that will work. As with other marketing channels, the idea is fundamental to success. With VR, it’s even more so, due to the immersion and engagement of the user.” 

Sol Rogers

CEO and Founder

REWIND

Key Stats

ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.

Related Content

Want to take a deeper dive into VR? ANA Members have access to brand stories, case studies, and expert webinars you won't find anywhere else. 

Elton John Legacy

Cannes Mobile Lion. December 2018

Rocket Entertainment promoted the announcement of Elton John’s farewell tour with a live, global VR event.

Making Thought Leadership Pop: Case Studies on VR and Other Technologies

ANA. April 2019

PGIM Investments shared some of its approaches to creating thought leadership that transcended mere white papers.

Astronaut Reality Helmet

Cannes Mobile Lions. December 2018

To promote its new show, One Strange Rock, National Geographic recreated the experience of going to space through virtual reality technology.

Download Now!

Virtual reality technology has become portable and inexpensive enough for marketers to consider using it to create completely immersive interactive experiences to surprise and delight consumers.

 

ANA Marketing Futures spoke to marketers across the industry to weigh in on VR, and created a guide to help brands better understand VR, and learn how to develop immersive, unforgettable experiences for customers.

Sol Rogers

CEO and Founder

REWIND

“VR has moved beyond gimmick status. Brands are starting to realize the power of the medium, and are reaping the benefits of utilizing VR to tell their latest stories and launch their latest products. But brands getting involved with VR shouldn’t be thinking about ads per se. You can’t just recreate a TVC in VR and hope that will work. As with other marketing channels, the idea is fundamental to success. With VR, it’s even more so, due to the immersion and engagement of the user.” 

Key Stats

ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.

Related Content

Want to take a deeper dive into VR? ANA Members have access to brand stories, case studies, and expert webinars you won't find anywhere else. 

Elton John Legacy

Cannes Mobile Lion. December 2018

Rocket Entertainment promoted the announcement of Elton John’s farewell tour with a live, global VR event.

Making Thought Leadership Pop: Case Studies on VR and Other Technologies

ANA. April 2019

PGIM Investments shared some of its approaches to creating thought leadership that transcended mere white papers.

Astronaut Reality Helmet

Cannes Mobile Lions. December 2018

To promote its new show, One Strange Rock, National Geographic recreated the experience of going to space through virtual reality technology.

Download Now!

Virtual reality technology has become portable and inexpensive enough for marketers to consider using it to create completely immersive interactive experiences to surprise and delight consumers.

 

ANA Marketing Futures spoke to marketers across the industry to weigh in on VR, and created a guide to help brands better understand VR, and learn how to develop immersive, unforgettable experiences for customers.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

Copyright © 2019 Association of National Advertisers-established in 1910

Contact

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New York, NY 10017

Phone: 212.697.5950

 

Email: marketingfutures@ana.net

 

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