WHAT IS VR?

Virtual reality (VR) is the term used to describe a three-dimensional, computer generated environment which can be explored and interacted with by a person. That person becomes part of this virtual world or is immersed within this environment and whilst there, is able to manipulate objects or perform a series of actions.

WHY SHOULD MARKETERS CARE?

VR was in the realm of science fiction until fairly recently when advances in technology have made VR experiences highly engaging and realistic. For marketers, VR presents a tremendous opportunity to ‘demo’ new products to consumers in a fun and interactive manner.

HOW CAN IT HELP YOUR BUSINESS?

VR was in the realm of science fiction until fairly recently when advances in technology have made VR experiences highly engaging and realistic. For marketers, VR presents a tremendous opportunity to ‘demo’ new products to consumers in a fun and interactive manner.

The Truth About Innovation, with IPG Media Lab

IPG Media Lab works with some of the world’s largest brands to drive innovation in media, marketing, and business models. As the dedicated innovation initiative of the UM family of agencies, they’ve worked with companies of all sizes, across numerous verticals. Chad Stoller and Adam Simon of IPG Media Lab discussed the types of conversations they have with marketers around innovation, gave us a behind-the-scenes look at how IPG Media stays innovative, and asked whether one can truly measure innovation success.

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SEO in 2021: To Keyword Clusters, and Beyond!

SEO was a lot simpler in a less-crowded marketplace; you could optimize by keyword for your product, industry, or customer demographics and watch your traffic grow. In 2021, however, not only is the online space left with little metaphorical keyword elbow room, but search engines have gotten smarter to keep up with consumer demand. People search more conversationally due to voice assistants like Alexa and Siri, and AI-powered chatbots learn more as they’re being searched, which also contributes to a natural semantic search style. If marketers want to make sure their SEO efforts are being noticed, there are several ways to do this, all of which embrace this more casual way of searching consumers are employing – “long-tail keywords,” those with fewer search results but a higher conversion rate; “keyword clusters,” which group product identifiers that can single out your brand; “natural language processing (or NLP)” which rely on qualifiers like “what” and “where” to make a search less-robotic, and the overall conversational style that voice search and chatbots have made more prominent as of late.

> See all issues

WHAT IS VIRTUAL REALITY?

Virtual reality (VR) is the term used to describe a three-dimensional, computer generated environment which can be explored and interacted with by a person. That person becomes part of this virtual world or is immersed within this environment and whilst there, is able to manipulate objects or perform a series of actions.

WHY SHOULD MARKETERS CARE?

VR was in the realm of science fiction until fairly recently when advances in technology have made VR experiences highly engaging and realistic. For marketers, VR presents a tremendous opportunity to ‘demo’ new products to consumers in a fun and interactive manner.

HOW CAN IT HELP YOUR BUSINESS?

VR can help to drive revenue by providing consumers with the ability to ‘test drive’ or visualize the products they are considering. For example imagine you are considering buying a house and one real estate company provides 3D virtual reality tours and the other only provides static images; which do you think consumers will interact with more?

“VR has moved beyond gimmick status. Brands are starting to realize the power of the medium, and are reaping the benefits of utilizing VR to tell their latest stories and launch their latest products. But brands getting involved with VR shouldn’t be thinking about ads per se. You can’t just recreate a TVC in VR and hope that will work. As with other marketing channels, the idea is fundamental to success. With VR, it’s even more so, due to the immersion and engagement of the user.” 

Sol Rogers

CEO and Founder

REWIND

Key Stats

ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.

Related Content

Want to take a deeper dive into VR? ANA Members have access to brand stories, case studies, and expert webinars you won't find anywhere else. 

Elton John Legacy

Cannes Mobile Lion. December 2018

Rocket Entertainment promoted the announcement of Elton John’s farewell tour with a live, global VR event.

Making Thought Leadership Pop: Case Studies on VR and Other Technologies

ANA. April 2019

PGIM Investments shared some of its approaches to creating thought leadership that transcended mere white papers.

Astronaut Reality Helmet

Cannes Mobile Lions. December 2018

To promote its new show, One Strange Rock, National Geographic recreated the experience of going to space through virtual reality technology.

Download Now!

Virtual reality technology has become portable and inexpensive enough for marketers to consider using it to create completely immersive interactive experiences to surprise and delight consumers.

 

ANA Marketing Futures spoke to marketers across the industry to weigh in on VR, and created a guide to help brands better understand VR, and learn how to develop immersive, unforgettable experiences for customers.

Sol Rogers

CEO and Founder

REWIND

“VR has moved beyond gimmick status. Brands are starting to realize the power of the medium, and are reaping the benefits of utilizing VR to tell their latest stories and launch their latest products. But brands getting involved with VR shouldn’t be thinking about ads per se. You can’t just recreate a TVC in VR and hope that will work. As with other marketing channels, the idea is fundamental to success. With VR, it’s even more so, due to the immersion and engagement of the user.” 

Key Stats

ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.

Related Content

Want to take a deeper dive into VR? ANA Members have access to brand stories, case studies, and expert webinars you won't find anywhere else. 

Elton John Legacy

Cannes Mobile Lion. December 2018

Rocket Entertainment promoted the announcement of Elton John’s farewell tour with a live, global VR event.

Making Thought Leadership Pop: Case Studies on VR and Other Technologies

ANA. April 2019

PGIM Investments shared some of its approaches to creating thought leadership that transcended mere white papers.

Astronaut Reality Helmet

Cannes Mobile Lions. December 2018

To promote its new show, One Strange Rock, National Geographic recreated the experience of going to space through virtual reality technology.

Download Now!

Virtual reality technology has become portable and inexpensive enough for marketers to consider using it to create completely immersive interactive experiences to surprise and delight consumers.

 

ANA Marketing Futures spoke to marketers across the industry to weigh in on VR, and created a guide to help brands better understand VR, and learn how to develop immersive, unforgettable experiences for customers.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

Copyright © 2021 Association of National Advertisers-established in 1910

Contact

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New York, NY 10017

Phone: 212.697.5950

 

Email: marketingfutures@ana.net

 

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