Why Virtual Reality Now?

WHAT IS VR?

Virtual reality (VR) is the term used to describe a three-dimensional, computer generated environment which can be explored and interacted with by a person. That person becomes part of this virtual world or is immersed within this environment and whilst there, is able to manipulate objects or perform a series of actions.

WHY SHOULD MARKETERS CARE?

VR was in the realm of science fiction until fairly recently when advances in technology have made VR experiences highly engaging and realistic. For marketers, VR presents a tremendous opportunity to ‘demo’ new products to consumers in a fun and interactive manner.

HOW CAN IT HELP YOUR BUSINESS?

VR was in the realm of science fiction until fairly recently when advances in technology have made VR experiences highly engaging and realistic. For marketers, VR presents a tremendous opportunity to ‘demo’ new products to consumers in a fun and interactive manner.

Joel Walker

Partners in Activation, with Joel Walker of BlueChip Marketing

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Clock's Ticking: Should Marketers Jump on TikTok's Hype Before it's Too Late?

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CES 2019: Tech and Trends Marketers Need to Know

Whether or not you made it to the world's largest consumer technology show — CES — this webinar will take you to the heart of the showroom floor to explore the latest technological advances and what they mean for those who lead brands. 

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Why Virtual Reality Now?

WHAT IS VIRTUAL REALITY?

Virtual reality (VR) is the term used to describe a three-dimensional, computer generated environment which can be explored and interacted with by a person. That person becomes part of this virtual world or is immersed within this environment and whilst there, is able to manipulate objects or perform a series of actions.

WHY SHOULD MARKETERS CARE?

VR was in the realm of science fiction until fairly recently when advances in technology have made VR experiences highly engaging and realistic. For marketers, VR presents a tremendous opportunity to ‘demo’ new products to consumers in a fun and interactive manner.

HOW CAN IT HELP YOUR BUSINESS?

VR can help to drive revenue by providing consumers with the ability to ‘test drive’ or visualize the products they are considering. For example imagine you are considering buying a house and one real estate company provides 3D virtual reality tours and the other only provides static images; which do you think consumers will interact with more?

Expert Insight

“As with all new technologies, the most important question to ask is why the experience is better in VR than another media, such as video. Since the cost of developing in VR is still relatively high, and the reach is not massive, it’s important to have a clear purpose in mind and a vision for the world you are trying to create in VR.”

Rori Duboff

Managing Director of Content Innovation, Extended Reality

Accenture

Key Stats

ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.

Related Content

Want to take a deeper dive into VR? ANA Members have access to brand stories, case studies, and expert webinars you won't find anywhere else. 

Racing the Sun

ANA. October 2018

The launch of the XC60 was a transformative moment for Volvo, which it aligned with the 2017 total solar eclipse. “Racing the Sun” presented live virtual reality video broadcasts that viewers around the world could watch on their mobile phones as the eclipse traversed the continent in real time.

Skyview V

ANA. June 2018

Boeing used VR technology to develop virtual tours of its airplanes for prospective customers.

Vegas: Alter Your Reality

ANA. October 2018

Using virtual reality technology, the Las Vegas Convention and Visitors Authority positioned Las Vegas as a destination of choice to potential new visitors.

Download Now!

Virtual reality technology has become portable and inexpensive enough for marketers to consider using it to create completely immersive interactive experiences to surprise and delight consumers.

 

ANA Marketing Futures spoke to marketers across the industry to weigh in on VR, and created a guide to help brands better understand VR, and learn how to develop immersive, unforgettable experiences for customers.

Download the full report today!

Expert Insight

Rori Duboff

Managing Director of Content Innovation, Extended Reality

Accenture

“As with all new technologies, the most important question to ask is why the experience is better in VR than another media, such as video. Since the cost of developing in VR is still relatively high, and the reach is not massive, it’s important to have a clear purpose in mind and a vision for the world you are trying to create in VR.”

Key Stats

ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.

Related Content

Want to take a deeper dive into VR? ANA Members have access to brand stories, case studies, and expert webinars you won't find anywhere else. 

Racing the Sun

ANA. October 2018

The launch of the XC60 was a transformative moment for Volvo, which it aligned with the 2017 total solar eclipse. “Racing the Sun” presented live virtual reality video broadcasts that viewers around the world could watch on their mobile phones as the eclipse traversed the continent in real time.

Skyview V

ANA. June 2018

Boeing used VR technology to develop virtual tours of its airplanes for prospective customers.

Vegas: Alter Your Reality

ANA. October 2018

Using virtual reality technology, the Las Vegas Convention and Visitors Authority positioned Las Vegas as a destination of choice to potential new visitors.

Download Now!

Virtual reality technology has become portable and inexpensive enough for marketers to consider using it to create completely immersive interactive experiences to surprise and delight consumers.

 

ANA Marketing Futures spoke to marketers across the industry to weigh in on VR, and created a guide to help brands better understand VR, and learn how to develop immersive, unforgettable experiences for customers.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

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Contact

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Phone: 212.697.5950

Email: marketingfutures@ana.net

 

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