YOUR CAR,

REIMAGINED

In Partnership With

If your car can drive itself, what do you plan to do while you are being driven? Several startups are racing to create your new car experience, once your hands and minds can separate from driving. The average American driver spends just under an hour driving every day, making the car our third living space (after home and work).


Every day in the U.S., over 6 million rides are requested via mobile phone and all signs point to the car becoming a place of free time where you can catch up on emails, shop, watch movies, read or even have new experiences.

The New Consumer Contract, with Erich Joachimsthaler of VIVALDI

Today’s guest is Erich Joachimsthaler, VIVALDI CEO and author of The Interaction Field (among others). Since his time at university, Erich has spent his career chasing the intangible value of a brand, far beyond sentimentality and logo recognition. In his latest book, Erich lays out the true intangible value brands can leverage — new digital business models that go beyond delivering great products and services. He shared why brands must enter into a new “Customer Contract” with consumers, one in which they work to solve problems faced by society, not the market.

> See all episodes
Light at the End of the Tunnel: How Dark Stores and Micro-Fulfillment Centers are Revolutionizing the Retail Supply Chain

As the well-worn proverb says, “necessity is the mother of invention,” the pandemic hit retail spaces particularly hard, pushing consumers to use ecommerce more as social and safety protocols increased. While there may be more stores open now, shoppers have found that the convenience and speed when ordering items online is invaluable even long after the protocols have gone.

To take advantage of this, retailers have turned parts or all of their spaces into “dark stores,” which act much the same way a warehouse or fulfillment center would. The opportunity then arises for retailers to not only leverage a wealth of direct consumer data from these types of transactions, but also provide greater personalization and localization services. This itself sets off a bevy of offers and angles from which to engage their customers.

> See all issues

YOUR CAR,

REIMAGINED

In Partnership With

If your car can drive itself, what do you plan to do while you are being driven? Several startups are racing to create your new car experience, once your hands and minds can separate from driving. The average American driver spends just under an hour driving every day, making the car our third living space (after home and work).


Every day in the U.S., over 6 million rides are requested via mobile phone and all signs point to the car becoming a place of free time where you can catch up on emails, shop, watch movies, read or even have new experiences.

TELENAV
IN-CAR COMMERCE

 

In-car commerce saves drivers valuable time and money on the road by bringing vehicle payment and order-ahead capabilities to the car. Combining Telenav’s location-based services and advertising capabilities, drivers can take advantage of ordering and paying for their favorite item(s) before they even arrive at their destination. Fully voice-enabled and integrated into navigation, search, maps and predictive cards, Telenav’s technology will let drivers do almost anything from the comfort of their car.

 

 

 

 

 

 

 

 

 

 

WAYRAY
AR IN THE CAR

 

Wayray is creating the first holographic AR navigation system for cars that is projected onto windows and windshields. Whether enhanced navigation, safety features or elements to supplement the travelers’ experience, AR integration potential in vehicles offers drivers a new way to own the road.

 

 

 

 

 

 

IVEE
PASSENGER FIRST MOBILITY

 

If the future of local transportation is in ride sharing services, Ivee wants to take an everyday cross-town trip and turn it into a remarkable experience. From entertainment to WiFi to free swag, each experience will be customized to riders’ mood and where they’re going. Plus, all the cars are 100% electric for zero emissions.

About VentureFuel

VentureFuel helps futurize established companies by tapping into emerging technologies and breakthrough startups. Their innovation programs solve specific business challenges, uncovering first-to-market opportunities and delivering tangible results. From Corporate Accelerators to Innovation-as-a-Service to Strategic Projects, VentureFuel leverages our global network of top investors, scouts, founders and academics to deliver what’s next, now.

 

TELENAV
IN-CAR COMMERCE

 

In-car commerce saves drivers valuable time and money on the road by bringing vehicle payment and order-ahead capabilities to the car. Combining Telenav’s location-based services and advertising capabilities, drivers can take advantage of ordering and paying for their favorite item(s) before they even arrive at their destination. Fully voice-enabled and integrated into navigation, search, maps and predictive cards, Telenav’s technology will let drivers do almost anything from the comfort of their car.

 

WAYRAY
AR IN THE CAR

 

Wayray is creating the first holographic AR navigation system for cars that is projected onto windows and windshields. Whether enhanced navigation, safety features or elements to supplement the travelers’ experience, AR integration potential in vehicles offers drivers a new way to own the road.

 

IVEE
PASSENGER FIRST MOBILITY

 

If the future of local transportation is in ride sharing services, Ivee wants to take an everyday cross-town trip and turn it into a remarkable experience. From entertainment to WiFi to free swag, each experience will be customized to riders’ mood and where they’re going. Plus, all the cars are 100% electric for zero emissions.

About VentureFuel

VentureFuel helps futurize established companies by tapping into emerging technologies and breakthrough startups. Their innovation programs solve specific business challenges, uncovering first-to-market opportunities and delivering tangible results. From Corporate Accelerators to Innovation-as-a-Service to Strategic Projects, VentureFuel leverages our global network of top investors, scouts, founders and academics to deliver what’s next, now.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

Copyright © 2020 Association of National Advertisers-established in 1910

Contact

10 Grand Central

155 E 44th Street

New York, NY 10017

Phone: 212.697.5950

 

Email: marketingfutures@ana.net

 

marketingfutures.ana.net