BLOCKCHAIN
WHAT IS BLOCKCHAIN?
Blockchain is a distributed, decentralized ledger technology that records transactions in data structures called blocks. These blocks are linked together and collectively provide a secure, tamperproof, and complete record of transactions. Blockchain is the foundation for how cryptocurrencies, like Bitcoin, work, and it is now seeing application in other areas to track anything that has value.
WHY SHOULD MARKETERS CARE?
With blockchain comes the potential to remedy many of the trust issues in advertising financial management and the digital ad supply chain. The relationships and interactions that occur between digital advertisers, publishers, and those who respond to advertising are an ideal application for blockchain. Because blockchain enables sharing of data between parties that may not fully trust one another, it could bring needed transparency to the digital marketing and advertising ecosystem.
HOW CAN IT HELP YOUR BUSINESS?
The transparency that blockchain could bring to the digital advertising ecosystem would create unprecedented levels of trust between players. Furthermore, if blockchain becomes a digital advertising ledger that records all changes, businesses can gain new and more granular insights by having precise and detailed data throughout the customer buying journey.
Dr. Joseph Riggio
Possibility-Based Marketing with Dr. Joseph Riggio
In this podcast Dr. Riggio breaks down “carrot” vs. “stick” motivation, and why “FOMO” (fear of missing out) might be every marketer’s favorite buzzword, but is a terrible way to base your long-term strategy. Instead, Dr. Riggio recommends “Possibility-Based Marketing,” which leverages joyful emotions and consumer aspirations to influence purchase decisions.
Foresight is 2020: Marketing Trends for the New Year
A new year is an ideal time for reflection as well as anticipation of the changes that lie ahead in the marketing world. A new year allows marketers to evaluate what has been most successful in the past, honing in and perfecting what has worked and dropping what hasn’t to try and prepare for the unexpected new trends that will find their way into consumer’s and marketer’s laps. No prediction is perfect, but these resources examine what marketers can anticipate in the year ahead, and analyze what didn’t work and what won’t work again.
Event Flowchart
Virtual Lounge Examples
AGENDA
Entry into the Virtual Lounge
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Tony Aiello
VR Enthusiast
Facial Recognition Presenters
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Timothy Bascong
Senior VP at PayPal
FAQ
When you attend the 1-Day Summit you arrive at the Lobby Area f rom here begin your customer journey by accessing all the different areas/rooms of the event. Each area/room is clearly signposted and is accessed by clicking on the location icons.
The areas/rooms at the Digital Summit include:
- The Talk Room is where you can listen to the Summit’s guest speakers.
- Presenter Booths is where you can listen and the innovators showcasing their respective tech and expertise. You can listen and view live or on demand as all of the sessions are recorded.
- Huddle Rooms are where you can intimately engage the innovators showcasing their respective tech and expertise.
- Visit the Lounge to interact with your fellow attendees, here you can have 1 on 1 private chats or enter into a group conversations. The Lounge will also be the site for the Summit’s music break and all information concerning future events and current happenings.
- Help Desk If you have any queries at any point during the 1-Day Summit you can visit the Help Desk located in the main reception.
MF/IA has partnered with leading virtual event technology providers such as Unity and Consequence Media. The collaborators virtual event platform combines a great user experience with robust technology which can support several thousand users simultaneously.
Networking will be a key component of any MF/IA event and the Unlocked 1-Day Summit will deliver on that promise. If you are in the Lounge it could not be easier to engage in public or private chats with fellow attendees. With just a couple of clicks you have the option to enter into 1 on 1 conversations or set up group chats to have a wider conversation. You can also network with presenters and speakers by visiting their huddle room or just hang out in the lounge. Simply click on the request information and one of the event representatives will be along to help you with your enquiry.
You will be able to request meetings with presenters and ANA staff before the event this will be set up soon.
No problem! You will be able to come back to the virtual environment and watch the videos and audio presentations after the event. However, to be able to interact with your peers, speakers or presenters we recommend attending the live event.
Register for your pass here
No, for ANA Members and stakeholders, non-ANA Members and guest however, will be assessed an access fee of ...
Gabriel Greenberg
CEO and Cofounder
GABBCON
“The decentralized, open, and cryptographic nature of blockchain allows people to trust each other and transact peer to peer, making the need for intermediaries obsolete. This has huge implications for much of the Lumascape and brings unprecedented security benefits.”
Key Stats
ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.
PARTNERS
ANA Marketing Futures has partnered with the following companies to facilitate this event
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Related Content
Want to take a deeper dive into blockchain? ANA Members have access to brand stories, case studies, and expert webinars you won't find anywhere else.
Five Ways Blockchain Can Help Fix the Broken Online Advertising Ecosystem
ANA. March 2019
In 2018, there was a lot of hype regarding blockchain's potential impact on advertising. Fast forward to today, many companies are starting to deliver on their promises. Donny Dvorin, GM of Never Stop Marketing Research, helps you navigate the current landscape.
How Blockchains Increase Transparency and the Financial Rigor of Media
ANA. March 2018
Blockchain technology can help make digital advertising safer and more targeted and efficient. However, first, advertisers need to learn how to use it. Blockchain technology is complicated, but widespread industry use can enable a more secure digital supply chain.
Follow the Blockchain Road
ANA. April 2018
Blockchain technology can help to prevent ad fraud. Although the advertising industry has yet to invest in it significantly, other industries are experiencing success with it. The technology is changing rapidly and marketers must start to educate themselves about it now.
Download Now!
Blockchain technology is a distributed, decentralized ledger that can be used to track anything of value. Its applications to the marketing digital supply chain are still being explored, but there is optimism around its ability to increase accountability within the digital advertising ecosystem.
ANA Marketing Futures spoke with marketers and experts across the industry to get their perspective on blockchain as it relates to marketing, and created a guide containing expert perspectives and tips for those considering blockchain technology for their brands.
About ANA Marketing Futures
Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.
ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.
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