The Future of Work, with Russ Perry of Design Pickle

For the majority of the U.S. workforce, the past three months have been a complete paradigm shift in what’s considered “business as usual.” Millions of us are, for the first time in our careers, working entirely remotely, and brands across the country are scrambling to establish a “new normal.” But what if your entire workforce was remote to begin with? Marketing Futures spoke with Russ Perry, the founder of Design Pickle, a member of Inc.’s 500 fastest growing companies in 2019, about what it’s like to manage a staff of more than 400, of which only a small handful live and work in the company’s headquarter city of Scottsdale, Arizona. Russ discussed what the first few weeks of the COVID-19 crisis were like for Design Pickle, and shared advice for leaders looking to maintain creativity and camaraderie from afar.

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The Doctor Will Zoom You Now: Telehealth During COVID-19 and Beyond

Prior to the pandemic, adoption of virtual doctor visits was negligible (at just 11%, according to a McKinsey survey). Since social distancing and quarantine, however, those numbers have rocketed to 46 percent, and the comfort and ease both consumers and doctors are finding through telehealth, or telemedicine, indicate that it’s here to stay post-COVID. But the surge in telehealth begs the question: if some vital services like healthcare can be delivered virtually, what other traditionally physical industries may also find themselves delivering via cyberspace? For the moment, telehealth is ruling the space and the resources below discuss its growth, application, and future.

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Pulse Issue 9

Clock's Ticking: Should Marketers Jump on TikTok's Hype Before it's Too Late?

September 2019

TikTok is the newest of hot video apps in the tradition of Vine and Snapchat before it. It originated in China before rebranding and making its way to the U.S. and the rest of the world, where it now can comfortably claim more than 500 million users. Most are young people and early adopters, begging the question: should brands already be on TikTok, utilizing it before it becomes saturated like Facebook and Instagram?
TikTok has experienced a meteoric rise in popularity since entering the U.S. market last year. It boasts 1.2 billion global installs and 500 million active users, surpassing Twitter, LinkedIn, and Snapchat. TikTok’s ability to capture the attention of Gen-Z—the biggest consumer cohort globally—has made it the world’s most valuable startup ($75 billion). Here are seven things you need to know about the platform.
Why are people so obsessed with TikTok? And - most importantly - should marketers even care? This hopes to unravels some of the mystery behind TikTok and explains how marketers can leverage it now, or in the future. It also touches on a few brands that have already conquered the platform.
Several months after TikTok launched a beta of its ad offering, it remains an uncertain prospect for many, with its ad options and capacity still growing in western markets. Could TikTok be a viable platform for your social media marketing strategy? This provides an overview of the current ad options available and how they work.
This marketing guide suggests ways businesses can make the most of TikTok and its young audience. It beings with basics, including an overview of what and who uses it, and how brands can use it themselves. It then delves into hashtag challenges, the uses of user-generated content, how it compares to traditional influencer marketing, and how it can be used for advertising.
Brands, here’s your wake-up call: it’s time to monetize. TikTok’s advertising capabilities are still in the early stages, but they do have four formats available for brands that want to be first on the platform, and “Challenges” are all the rage. With a paid push-start, these challenges are generating hundreds of millions of organic views, and in some cases, triple-digit sales growth. YPulse found five brands that jumped on the platform early, and successfully engaged a demo that often evades advertisers.
Are you an ANA member with a research request? Contact Ask the Expert to submit your question.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

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