WHAT IS PROGRAMMATIC?

Programmatic is an algorithmic real time ad buying and selling process, where software automates purchasing, optimization and placement of media inventory by using a bidding-based system. Modern evolutions in this technology include the use of omnichannel platforms with AI technology and data integration that offers greater tracking clarity, with deeper predictability and stronger consumer insights.

WHY SHOULD MARKETERS CARE?

By leveraging the future of programmatic technology, marketers can build more targeted ads for consumers that are a stronger match to the content being delivered. Programmatic systems, such as blockchain verification of legitimate traffic, and advanced AI data technology, allows for advertisement opportunities to become advanced in their ability to deliver the right messages and offers, to the right audiences, at the best time for each consumer, all while offering unprecedented media buying transparency.

HOW CAN IT HELP YOUR BUSINESS?

Staying current on the future of programmatic positions businesses to leverage the new transparency and efficiency of advanced data integration and AI technology to target and reach consumers. Advances in the programmatic space give marketers greater control and more information over their ad spending.

 

They can also focus more on the creative aspects of advertising, as AI technology takes care of the data and systems integration. As programmatic’s reach extends beyond the digital ecosystem into more traditional channels such as TV and Out-of-Home (OOH), marketers can go even further with data-driven, personalized advertising.

The Future of Work, with Russ Perry of Design Pickle

For the majority of the U.S. workforce, the past three months have been a complete paradigm shift in what’s considered “business as usual.” Millions of us are, for the first time in our careers, working entirely remotely, and brands across the country are scrambling to establish a “new normal.” But what if your entire workforce was remote to begin with? Marketing Futures spoke with Russ Perry, the founder of Design Pickle, a member of Inc.’s 500 fastest growing companies in 2019, about what it’s like to manage a staff of more than 400, of which only a small handful live and work in the company’s headquarter city of Scottsdale, Arizona. Russ discussed what the first few weeks of the COVID-19 crisis were like for Design Pickle, and shared advice for leaders looking to maintain creativity and camaraderie from afar.

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The Doctor Will Zoom You Now: Telehealth During COVID-19 and Beyond

Prior to the pandemic, adoption of virtual doctor visits was negligible (at just 11%, according to a McKinsey survey). Since social distancing and quarantine, however, those numbers have rocketed to 46 percent, and the comfort and ease both consumers and doctors are finding through telehealth, or telemedicine, indicate that it’s here to stay post-COVID. But the surge in telehealth begs the question: if some vital services like healthcare can be delivered virtually, what other traditionally physical industries may also find themselves delivering via cyberspace? For the moment, telehealth is ruling the space and the resources below discuss its growth, application, and future.

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WHAT IS PROGRAMMATIC?

Programmatic is an algorithmic real time ad buying and selling process, where software automates purchasing, optimization and placement of media inventory by using a bidding-based system. Modern evolutions in this technology include the use of omnichannel platforms with AI technology and data integration that offers greater tracking clarity, with deeper predictability and stronger consumer insights.

WHY SHOULD MARKETERS CARE?

By leveraging the future of programmatic technology, marketers can build more targeted ads for consumers that are a stronger match to the content being delivered. Programmatic systems, such as blockchain verification of legitimate traffic, and advanced AI data technology, allows for advertisement opportunities to become advanced in their ability to deliver the right messages and offers, to the right audiences, at the best time for each consumer, all while offering unprecedented media buying transparency.

HOW CAN IT HELP YOUR BUSINESS?

Staying current on the future of programmatic positions businesses to leverage the new transparency and efficiency of advanced data integration and AI technology to target and reach consumers. Advances in the programmatic space give marketers greater control and more information over their ad spending.

 

They can also focus more on the creative aspects of advertising, as AI technology takes care of the data and systems integration. As programmatic’s reach extends beyond the digital ecosystem into more traditional channels such as TV and Out-of-Home (OOH), marketers can go even further with data-driven, personalized advertising.

“In the future, programmatic technology will be able to control both the target and the context of ad delivery. It will cross the TV-digital barrier and optimize online and offline sales on the fly, detecting how certain combinations of media and creative executional sequencing changes the sales effects. All these technical innovations depend ultimately on the people that brands trust to guide the development of programmatic in these directions, while also pinning the needle on privacy, protection, and transparency.”

Charles Cantu

CEO

Reset Digital

Key Stats

ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.

Related Content

Want to take a deeper dive into the future of programmatic? ANA Members have access to brand stories, case studies, and expert webinars you won't find anywhere else. 

Programmatic Video Advertising Sharpens Messaging Strategy for Marketers

ANA. September 2019

Mobile media and the rise of “connected TV” are spurring a growing demand among brands and organizations. ANA looked at the ways marketers were leveraging the rise of programmatic video, and facing the complexities of automation.

Uncovering the Inefficiencies with Programmatic Buying

ANA. September 2019

Software company SAP discussed how it investigated the unsatisfactory performance of its programmatic media buys and the findings and solutions that resulted.

Using Log Data to Achieve Transparency in Programmatic Media Buying

ANA. October 2019

A panel representing brands, publishers, and marketing lawyers discussed steps that programmatic media buyers can take to develop more informed strategies by capitalizing on log data.

Download Now!

Programmatic is an algorithmic real time ad buying and selling process, where software automates purchasing, optimization and placement of media inventory by using a bidding-based system. By leveraging the future of programmatic technology, marketers can build more targeted ads for consumers that are a stronger match to the content being delivered.
 
ANA Marketing Futures spoke to marketers and experts across industries to get their perspective on where programmatic technology was headed, and created a guide to help brands leverage developing technology to deliver more relevant, engaging advertising to consumers.

Charles Cantu

CEO

Reset Digital

“In the future, programmatic technology will be able to control both the target and the context of ad delivery. It will cross the TV-digital barrier and optimize online and offline sales on the fly, detecting how certain combinations of media and creative executional sequencing changes the sales effects. All these technical innovations depend ultimately on the people that brands trust to guide the development of programmatic in these directions, while also pinning the needle on privacy, protection, and transparency.”

Key Stats

ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.

Related Content

Want to take a deeper dive into the future of programmatic? ANA Members have access to brand stories, case studies, and expert webinars you won't find anywhere else. 

Programmatic Video Advertising Sharpens Messaging Strategy for Marketers

ANA. September 2019

Mobile media and the rise of “connected TV” are spurring a growing demand among brands and organizations. ANA looked at the ways marketers were leveraging the rise of programmatic video, and facing the complexities of automation.

Uncovering the Inefficiencies with Programmatic Buying

ANA. September 2019

Software company SAP discussed how it investigated the unsatisfactory performance of its programmatic media buys and the findings and solutions that resulted.

Using Log Data to Achieve Transparency in Programmatic Media Buying

ANA. October 2019

A panel representing brands, publishers, and marketing lawyers discussed steps that programmatic media buyers can take to develop more informed strategies by capitalizing on log data.

Download Now!

Programmatic is an algorithmic real time ad buying and selling process, where software automates purchasing, optimization and placement of media inventory by using a bidding-based system. By leveraging the future of programmatic technology, marketers can build more targeted ads for consumers that are a stronger match to the content being delivered.
 
ANA Marketing Futures spoke to marketers and experts across industries to get their perspective on where programmatic technology was headed, and created a guide to help brands leverage developing technology to deliver more relevant, engaging advertising to consumers.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

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Email: marketingfutures@ana.net

 

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