Building Your Own Table, with Selle Evans of Masterly Business Solutions

Our industry has a diversity problem. The lack of equity and inclusion on marketing teams – particularly leadership – is why today’s guest stopped waiting for a seat at a table and built her own. Selle Evans is the founder and CEO of Masterly Business Solutions, a marketing agency focused on leveraging personalization to grow brands. Selle and Mike discussed the power of personalization, common mistakes companies make in their early stages, and the romantic power of Mix CDs.

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Keep Colors Bright All Year Long: How to Avoid Rainbow Washing Your Pride Marketing

Marketing to any demographic includes looking at sets of trends and profile basics to craft a message that will reach them most effectively (the explosion of articles discussing "marketing to millennials" is an easy way to see this in action). The issue with reducing groups of a similar generation, race, or preferences to a target on a marketing calendar, however, is that it forgets the individual, and betrays strong consumer preferences for personalization.

This has become especially true for LGBTQ+ communities, where marketers have grown comfortable during June's Pride Month in posting a rainbow on social media, creating a promotion, and calling it a day. While this is, of course, important, it also reduces the community and event to a symbology; it forgets that in the U.S., 5.6 percent of the U.S. population identifies as LGBTQ+; this community is made up of distinct individuals who don't want to just see performative allyship but messages that speak to them on an individual level with honesty, authenticity, and care.

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Podcast Episode 27

Reimagining AI & Economics with Twain Liu

December 2020

Twain Liu

AVAILABLE ON:

What if I told you that every computer system on the planet had roots that stretched all the way back to 350 BC? Aristotle, a Greek philosopher who laid the foundation for much of modern Western thought, developed the concept of binary logic – that everything is either A or not-A, or to put it in more familiar terms, 1s and 0s. And while this system has served us well through the late 20th and early 21st centuries, the development of AI and Machine Learning has exposed a dangerous flaw in binary logic – collecting data in this black and white, yes or no fashion has perpetuated bias in AI systems.

 

Our guest today is Twain Liu, an inventor, engineer, and the former UBS board observer for more than 20 major tech investments. Twain discussed why binary logic is insufficient when trying to replicate the human thought process in machines and explained how da Vinci’s Vitruvian Man and R2D2 from Star Wars, both played a pivotal role in her journey to developing a more human AI.

 

The ANA Marketing Futures Podcast is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL, the Marketing Futures podcast looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

Podcast Episode 27

Reimagining AI & Economics with Twain Liu

December 2020

 

AVAILABLE ON:

Twain Liu

What if I told you that every computer system on the planet had roots that stretched all the way back to 350 BC? Aristotle, a Greek philosopher who laid the foundation for much of modern Western thought, developed the concept of binary logic – that everything is either A or not-A, or to put it in more familiar terms, 1s and 0s. And while this system has served us well through the late 20th and early 21st centuries, the development of AI and Machine Learning has exposed a dangerous flaw in binary logic – collecting data in this black and white, yes or no fashion has perpetuated bias in AI systems.


Our guest today is Twain Liu, an inventor, engineer, and the former UBS board observer for more than 20 major tech investments. Twain discussed why binary logic is insufficient when trying to replicate the human thought process in machines and explained how da Vinci’s Vitruvian Man and R2D2 from Star Wars, both played a pivotal role in her journey to developing a more human AI.

 

The ANA Marketing Futures Podcast is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL, the Marketing Futures podcast looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

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Contact

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New York, NY 10017

Phone: 212.697.5950

Email: marketingfutures@ana.net

 

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