Building Your Own Table, with Selle Evans of Masterly Business Solutions

Our industry has a diversity problem. The lack of equity and inclusion on marketing teams – particularly leadership – is why today’s guest stopped waiting for a seat at a table and built her own. Selle Evans is the founder and CEO of Masterly Business Solutions, a marketing agency focused on leveraging personalization to grow brands. Selle and Mike discussed the power of personalization, common mistakes companies make in their early stages, and the romantic power of Mix CDs.

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Keep Colors Bright All Year Long: How to Avoid Rainbow Washing Your Pride Marketing

Marketing to any demographic includes looking at sets of trends and profile basics to craft a message that will reach them most effectively (the explosion of articles discussing "marketing to millennials" is an easy way to see this in action). The issue with reducing groups of a similar generation, race, or preferences to a target on a marketing calendar, however, is that it forgets the individual, and betrays strong consumer preferences for personalization.

This has become especially true for LGBTQ+ communities, where marketers have grown comfortable during June's Pride Month in posting a rainbow on social media, creating a promotion, and calling it a day. While this is, of course, important, it also reduces the community and event to a symbology; it forgets that in the U.S., 5.6 percent of the U.S. population identifies as LGBTQ+; this community is made up of distinct individuals who don't want to just see performative allyship but messages that speak to them on an individual level with honesty, authenticity, and care.

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Podcast Episode 24

Supplier Diversity, with Terrence Clark of NYNJMSDC

October 2020

Terrence Clark

AVAILABLE ON:

From its inception, the Marketing Futures Podcast has always championed diversity and inclusion, recognizing their vital role in innovation, and creating a better tomorrow in general. Today, we have the pleasure of speaking with someone who’s helping brands live their ideals. Our guest for this episode is Terrence Clark, President and CEO at The New York & New Jersey Minority Supplier Development Council. Terrence certifies businesses owned by ethnic minorities, works to put them in the position to take advantage of market opportunities, and connects those companies with a network of major corporate members looking to diversify their supply chain. Learn how the NYNJMSDC accelerates the development of ethnic minority-owned companies, and how brands can play a role in diversifying the industry.

 

The ANA Marketing Futures Podcast is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL, the Marketing Futures podcast looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

Podcast Episode 24

Supplier Diversity, with Terrence Clark of NYNJMSDC

October 2020

 

AVAILABLE ON:

Terrence Clark

From its inception, the Marketing Futures Podcast has always championed diversity and inclusion, recognizing their vital role in innovation, and creating a better tomorrow in general. Today, we have the pleasure of speaking with someone who’s helping brands live their ideals. Our guest for this episode is Terrence Clark, President and CEO at The New York & New Jersey Minority Supplier Development Council. Terrence certifies businesses owned by ethnic minorities, works to put them in the position to take advantage of market opportunities, and connects those companies with a network of major corporate members looking to diversify their supply chain. Learn how the NYNJMSDC accelerates the development of ethnic minority-owned companies, and how brands can play a role in diversifying the industry.

 

The ANA Marketing Futures Podcast is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL, the Marketing Futures podcast looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

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Contact

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New York, NY 10017

Phone: 212.697.5950

Email: marketingfutures@ana.net

 

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