The Truth About Innovation, with IPG Media Lab

IPG Media Lab works with some of the world’s largest brands to drive innovation in media, marketing, and business models. As the dedicated innovation initiative of the UM family of agencies, they’ve worked with companies of all sizes, across numerous verticals. Chad Stoller and Adam Simon of IPG Media Lab discussed the types of conversations they have with marketers around innovation, gave us a behind-the-scenes look at how IPG Media stays innovative, and asked whether one can truly measure innovation success.

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iOS 14: Friend or Foe? Breaking Down the Effects of Apple’s New Privacy Policies

There’s more uproar in the data privacy world: Apple has announced that with their newest update to iOS 14, the previously optional Limit Ad Tracking function (LAT) will now be on as a default. This will force all apps and app developers to ask permission to use a user’s data or track their movement, and they’ll need to opt-in to sharing a unique device code, or the ID for Advertisers (IDFA). As Apple has said on their official iOS 14 info page: “Privacy is a fundamental human right and at the core of everything we do. That’s why with iOS 14, we’re giving you more control over the data you share and more transparency into how it’s used.”

Advertisers use the IDFA to target audiences and measure effectiveness. Just like with the cookie’s demise (as we’ve discussed here), the potential for the IDFA to be limited or disappear completely will hinder the reach and understanding advertisers have over their campaigns. Marketers will not only need to survive without cookies in their diet, but they’ll also need to find new—or in many cases, old—ways to gather audience data to aid in their targeting efforts. It may be best summed up in Apple CEO Tim Cook’s remarks on International Privacy day: "Technology does not need vast troves of personal data stitched together across dozens of websites and apps in order to succeed. Advertising existed and thrived for decades without it, and we're here today because the path of least resistance is rarely the path of wisdom. If a business is built on misleading users on data exploitation, on choices that are no choices at all, then it does not deserve our praise. It deserves reform.” The resources collected discuss a post-IDFA world and what marketers can do to adapt without it.

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Podcast Episode 22

See Sound, with Corinne Feight and Kristen Bell of Area 23

September 2020

Corinne Feight

Kristen Bell

AVAILABLE ON:

People who are deaf or hard of hearing lack the innate ability to know what's going on around them because much of that situational awareness is driven by the ability to hear. Corinne Feight and Kristen Bell of Area 23 set out to find a way to help this community through technology and began a fateful journey that culminated in the creation of “See Sound.” See Sound by Wavio uses AI-powered machine learning to listen for common household sounds, such as glass breaking or a baby crying. Once detected, the technology sends a tailored smartphone notification to the user. Corinne and Kristen discussed the inspiration for the project, explained how AI was “trained” to recognize and differentiate sounds, and described the meeting that took See Sound from idea to reality.


See Sound is the ANA Multicultural Excellence Award Grand Prize Winner in the People with Disabilities category. The ANA Awards program celebrates great marketing and innovative thinking from the industry’s leading brands. For more information visit ANA Awards.

 

The ANA Marketing Futures Podcast is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL, the Marketing Futures podcast looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

Podcast Episode 22

See Sound, with Corinne Feight and Kristen Bell of Area 23

September 2020

 

AVAILABLE ON:

Corinne Feight

Kristen Bell

People who are deaf or hard of hearing lack the innate ability to know what's going on around them because much of that situational awareness is driven by the ability to hear. Corinne Feight and Kristen Bell of Area 23 set out to find a way to help this community through technology and began a fateful journey that culminated in the creation of “See Sound.” See Sound by Wavio uses AI-powered machine learning to listen for common household sounds, such as glass breaking or a baby crying. Once detected, the technology sends a tailored smartphone notification to the user. Corinne and Kristen discussed the inspiration for the project, explained how AI was “trained” to recognize and differentiate sounds, and described the meeting that took See Sound from idea to reality.


See Sound is the ANA Multicultural Excellence Award Grand Prize Winner in the People with Disabilities category. The ANA Awards program celebrates great marketing and innovative thinking from the industry’s leading brands. For more information visit ANA Awards.

 

The ANA Marketing Futures Podcast is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL, the Marketing Futures podcast looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

Copyright © 2020 Association of National Advertisers-established in 1910

Contact

10 Grand Central

155 E 44th Street

New York, NY 10017

Phone: 212.697.5950

Email: marketingfutures@ana.net

 

marketingfutures.ana.net