Dr. Joseph Riggio

Possibility-Based Marketing with Dr. Joseph Riggio

In this podcast Dr. Riggio breaks down “carrot” vs. “stick” motivation, and why “FOMO” (fear of missing out) might be every marketer’s favorite buzzword, but is a terrible way to base your long-term strategy. Instead, Dr. Riggio recommends “Possibility-Based Marketing,” which leverages joyful emotions and consumer aspirations to influence purchase decisions.

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Foresight is 2020: Marketing Trends for the New Year

A new year is an ideal time for reflection as well as anticipation of the changes that lie ahead in the marketing world. A new year allows marketers to evaluate what has been most successful in the past, honing in and perfecting what has worked and dropping what hasn’t to try and prepare for the unexpected new trends that will find their way into consumer’s and marketer’s laps. No prediction is perfect, but these resources examine what marketers can anticipate in the year ahead, and analyze what didn’t work and what won’t work again.

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Podcast Episode 11

Transforming an Icon, with Lisa McKnight of Mattel
August 2019

Lisa McKnight

AVAILABLE ON:

For decades, Barbie has been one of the most iconic toy brands on the planet. However, recently the doll that played an integral role in the childhood of millions began to struggle to keep pace with the changes in society, and relevance (and sales) suffered as a result.

 

Enter: Lisa McKnight, a 20-year veteran at Mattel, who stepped up to bring the Barbie brand into a new era, creating new revenue streams in the process. Lisa shared her journey that led her to become the Global Head of the Barbie brand, and discussed the key insights that led to the transformation of an icon.

 

The ANA Marketing Futures Podcast is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL, the Marketing Futures podcast looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

Podcast Episode 11

Transforming an Icon, with Lisa McKnight of Mattel

August 2019

 

AVAILABLE ON:

Lisa McKnight

For decades, Barbie has been one of the most iconic toy brands on the planet. However, recently the doll that played an integral role in the childhood of millions began to struggle to keep pace with the changes in society, and relevance (and sales) suffered as a result.

 

Enter: Lisa McKnight, a 20-year veteran at Mattel, who stepped up to bring the Barbie brand into a new era, creating new revenue streams in the process. Lisa shared her journey that led her to become the Global Head of the Barbie brand, and discussed the key insights that led to the transformation of an icon.

 

The ANA Marketing Futures Podcast is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL, the Marketing Futures podcast looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

Copyright © 2020 Association of National Advertisers-established in 1910

Contact

10 Grand Central

155 E 44th Street

New York, NY 10017

Phone: 212.697.5950

Email: marketingfutures@ana.net

 

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