Joel Walker

Partners in Activation, with Joel Walker of BlueChip Marketing

Today, we're talking with Joel Walker, Group Creative Director at BlueChip Marketing, as our miniseries on the Future of Brand Activation rolls on. Joel and his team have worked with brands ranging from challengers fighting for market share, to category leaders looking to evolve with the times, helping to infuse their marketing with the innovation necessary to drive growth.

> See all episodes

Where's the Beef? A Look into the Beyond Impossible World of Meatless Meat

This issue of Pulse explores the mystery around meatless meat, examining what exactly it is, where it’s thriving, and its many future possibilities.

> See all issues

Michael Bassik

CES 2019: Tech and Trends Marketers Need to Know

Whether or not you made it to the world's largest consumer technology show — CES — this webinar will take you to the heart of the showroom floor to explore the latest technological advances and what they mean for those who lead brands. 

> See all episodes

Podcast Episode 10

Six Months to the Super Bowl with Alvaro Luque of Avocados from Mexico
July 2019

Alvaro Luque

AVAILABLE ON:

The Marketing Futures Podcast is proud to present a special miniseries on The Future of Brand Activation, recorded on-site at the 2019 Brand Activation Marketing Conference in Orlando, FL. The miniseries showcases brands that are driving growth using key elements of Brand Activation, including influencer marketing, retail activation, commerce marketing, and more.

 

In 2014, Alvaro Luque was hand-picked to become the first president and CEO of Avocados from Mexico, a not-for-profit organization charged with coordinating the marketing activities for all major Mexican avocado farmers. Just six months later, the brand introduced itself to the world on the largest possible stage for advertising: the Super Bowl. In each of the five years since, Avocados from Mexico has taken either the No. 1 or No. 2 spot on Merkle’s “Digital Bowl Report,” which evaluates Super Bowl advertisers’ digital marketing efforts. Luque shared his philosophy behind the brand’s bold debut strategy, and discussed the omnichannel activations that amplified the brand’s Super Bowl efforts beyond the TV screen.

 

The ANA Marketing Futures Podcast is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL, the Marketing Futures podcast looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

Podcast Episode 10

Six Months to the Super Bowl with Alvaro Luque of  Avocados from Mexico

July 2019

 

AVAILABLE ON:

Alvaro Luque

The Marketing Futures Podcast is proud to present a special miniseries on The Future of Brand Activation, recorded on-site at the 2019 Brand Activation Marketing Conference in Orlando, FL. The miniseries showcases brands that are driving growth using key elements of Brand Activation, including influencer marketing, retail activation, commerce marketing, and more.

 

In 2014, Alvaro Luque was hand-picked to become the first president and CEO of Avocados from Mexico, a not-for-profit organization charged with coordinating the marketing activities for all major Mexican avocado farmers. Just six months later, the brand introduced itself to the world on the largest possible stage for advertising: the Super Bowl. In each of the five years since, Avocados from Mexico has taken either the No. 1 or No. 2 spot on Merkle’s “Digital Bowl Report,” which evaluates Super Bowl advertisers’ digital marketing efforts. Luque shared his philosophy behind the brand’s bold debut strategy, and discussed the omnichannel activations that amplified the brand’s Super Bowl efforts beyond the TV screen.

 

The ANA Marketing Futures Podcast is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL, the Marketing Futures podcast looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

Copyright © 2019 Association of National Advertisers-established in 1910

Contact

10 Grand Central

155 E 44th Street

New York, NY 10017

Phone: 212.697.5950

Email: marketingfutures@ana.net

 

marketingfutures.ana.net