Love Can't Wait, with Alan Gravely of Signet Jewelers

In 2020, upwards of 845,000 weddings were canceled due to COVID-19. However, many brave couples decided their love couldn't wait, even if their friends and families couldn't be there with them to celebrate. Jared the Galleria of Jewelry stepped up to help these of couples make their dreams come true with a seamless and personalized virtual wedding platform, complete with customizable invitations, streaming, and celebrity advice and officiants. Alan Gravely, VP of Marketing and eCommerce for Signet Jewelers, took us behind the scenes and explained how the platform and campaign came together within a matter of days.

> See all episodes
iOS 15: Apple Pushes Consumer Privacy Further with Email Protection

Apple announced earlier this year that with the update to their operating system with iOS 14, consumers would have more control over the information that apps could track via the IDFA (we explored the effect this would have on marketers here). Now with the announcement of iOS 15, Apple is putting yet more control in the hands of consumers by extending privacy protection to email and other often-used services on all their devices.

> See all issues

Podcast Episode 10

Six Months to the Super Bowl with Alvaro Luque of Avocados from Mexico
July 2019

Alvaro Luque

AVAILABLE ON:

The Marketing Futures Podcast is proud to present a special miniseries on The Future of Brand Activation, recorded on-site at the 2019 Brand Activation Marketing Conference in Orlando, FL. The miniseries showcases brands that are driving growth using key elements of Brand Activation, including influencer marketing, retail activation, commerce marketing, and more.

 

In 2014, Alvaro Luque was hand-picked to become the first president and CEO of Avocados from Mexico, a not-for-profit organization charged with coordinating the marketing activities for all major Mexican avocado farmers. Just six months later, the brand introduced itself to the world on the largest possible stage for advertising: the Super Bowl. In each of the five years since, Avocados from Mexico has taken either the No. 1 or No. 2 spot on Merkle’s “Digital Bowl Report,” which evaluates Super Bowl advertisers’ digital marketing efforts. Luque shared his philosophy behind the brand’s bold debut strategy, and discussed the omnichannel activations that amplified the brand’s Super Bowl efforts beyond the TV screen.

 

The ANA Marketing Futures Podcast is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL, the Marketing Futures podcast looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

Podcast Episode 10

Six Months to the Super Bowl with Alvaro Luque of  Avocados from Mexico

July 2019

 

AVAILABLE ON:

Alvaro Luque

The Marketing Futures Podcast is proud to present a special miniseries on The Future of Brand Activation, recorded on-site at the 2019 Brand Activation Marketing Conference in Orlando, FL. The miniseries showcases brands that are driving growth using key elements of Brand Activation, including influencer marketing, retail activation, commerce marketing, and more.

 

In 2014, Alvaro Luque was hand-picked to become the first president and CEO of Avocados from Mexico, a not-for-profit organization charged with coordinating the marketing activities for all major Mexican avocado farmers. Just six months later, the brand introduced itself to the world on the largest possible stage for advertising: the Super Bowl. In each of the five years since, Avocados from Mexico has taken either the No. 1 or No. 2 spot on Merkle’s “Digital Bowl Report,” which evaluates Super Bowl advertisers’ digital marketing efforts. Luque shared his philosophy behind the brand’s bold debut strategy, and discussed the omnichannel activations that amplified the brand’s Super Bowl efforts beyond the TV screen.

 

The ANA Marketing Futures Podcast is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL, the Marketing Futures podcast looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

Copyright © 2021 Association of National Advertisers-established in 1910

Contact

10 Grand Central

155 E 44th Street

New York, NY 10017

Phone: 212.697.5950

Email: marketingfutures@ana.net

 

marketingfutures.ana.net