Inside Innovation, with David Lee and Ryan Reis of MillerCoors

David Lee and Ryan Reis of MillerCoors gave the Marketing Futures Podcast a behind-the-scenes look at what it takes to make bold ideas work in a multi-billion-dollar company, and discussed why some ideas that seem like “no-brainers” from the outside look at lot different from within. 

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Where Have Facebook Users Gone? Next Gen Social Communities Have Arrived

Our sense of belonging is considered a core attribute of human survival.  Social platforms like Facebook and LinkedIn help fill that void – enabling people not only to find and connect with old friends, but also to discover new ones. However, a remarkable awakening is shifting user behavior: Consumers now recognize they are the product and that their engagement isn’t “free.” 

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Podcast Episode 9
Future Facing Brands, with Ned Duggan of Bacardi
June 2019

Ned Duggan

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Innovation takes many forms -- using cutting-edge technology to engage customers, forging unconventional partnerships to bring your brand into new spaces, and taking a bold stand on something you believe in, to name a few. We were lucky enough to speak with the head of marketing for Bacardi, a brand doing all of the above and more.

 

Ned Duggan, Global SVP of Marketing at Bacardi, talked company culture, the importance of music to Bacardi's brand, and why the company is vowing to eliminate the use of 1 billion single-use plastic straws by 2020.

 

The ANA Marketing Futures Podcast is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL, the Marketing Futures podcast looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

Podcast Episode 9

Future Facing Brands, with Ned Duggan of Bacardi

June 2019

 

AVAILABLE ON:

Ned Duggan

Innovation takes many forms -- using cutting-edge technology to engage customers, forging unconventional partnerships to bring your brand into new spaces, and taking a bold stand on something you believe in, to name a few. We were lucky enough to speak with the head of marketing for Bacardi, a brand doing all of the above and more.

 

Ned Duggan, Global SVP of Marketing at Bacardi, talked company culture, the importance of music to Bacardi's brand, and why the company is vowing to eliminate the use of 1 billion single-use plastic straws by 2020.

 

The ANA Marketing Futures Podcast is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL, the Marketing Futures podcast looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

Copyright © 2019 Association of National Advertisers-established in 1910

Contact

10 Grand Central

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New York, NY 10017

Phone: 212.697.5950

Email: marketingfutures@ana.net

 

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