TV's Watershed Moment, with TVSquared

In 2020, as the world was on lockdown, consumers reignited an old relationship – with their TV, that is. Today, we’re joined by Bob Ivins and Jo Kinsella of TVSquared to discuss the rebirth of television, and what it means to advertisers. Bob and Jo explained why Direct-to-Consumer brands are turning to TV in droves and gave their opinions on when we might finally see fully-addressable TV ads.

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Marketing 2021: Trends and Predictions for the New Year

Now that 2020 has officially come to a close, marketers are hoping to move beyond the necessary survival mode tactics that challenged the world in the past year. Looking to the future is no easy task, however – despite the arrival of a new year, the lingering effects of 2020 will need to be taken into account as brands pivot to new strategies and tactics. Though planning for post-COVID-19 marketing has begun, the actual pandemic hasn’t ceased, and a continuing focus on digital will be necessary both now and later in the year. Likewise, the social justice and awareness initiatives that arose as direct responses to the unrest in 2020 must now become part and parcel of every successful marketer’s overall branding. The resources collected in this issue of Pulse share where marketers should focus their energies and advise how they can continue to adapt to the world’s present challenges.

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Podcast Episode 6
The Future of AI, with Michael Trapani
April 2019

Michael Trapani

Director of Marketing

AVAILABLE ON:

Artificial Intelligence is already a significant part of most marketers’ toolkits. Whether it’s email automation, product recommendation, programmatic media buying, or data analytics, AI touches a majority of the marketing function. But did you know that the commercial application of AI is still 10 years behind what the technology is actually capable of? We spoke with Michael Trapani, Director of Marketing at IBM Watson Marketing, about the “now, new, and next” of AI, including the future of personalization, the importance of data security, and what the next decade of AI developments has in store for marketers.

 

The ANA Marketing Futures Podcast is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL, the Marketing Futures podcast looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

Podcast Episode 6

The Future of AI, with Michael Trapani, Director of Marketing at IBM Watson Marketing

April 2019

 

AVAILABLE ON:

Michael Trapani

Director of Marketing

Artificial Intelligence is already a significant part of most marketers’ toolkits. Whether it’s email automation, product recommendation, programmatic media buying, or data analytics, AI touches a majority of the marketing function. But did you know that the commercial application of AI is still 10 years behind what the technology is actually capable of? We spoke with Michael Trapani, Director of Marketing at IBM Watson Marketing, about the “now, new, and next” of AI, including the future of personalization, the importance of data security, and what the next decade of AI developments has in store for marketers.

 

The ANA Marketing Futures Podcast is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL, the Marketing Futures podcast looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

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Contact

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New York, NY 10017

Phone: 212.697.5950

Email: marketingfutures@ana.net

 

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