A Personalized Future, with Mike Barclay of MoEngage

Personalization in marketing is nothing new; since the dawn of the internet, brands have been able to customize messaging to specific groups or even individuals. However, we haven’t always used this engagement superpower for good. Many brands have been guilty of getting a little too personal and creeping out their customers in the process. But today’s guest says there’s a bright future for personalization as a cornerstone to modern marketing. Mike Barclay of MoEngage joined the pod to discuss the highs and lows of personalization, and what brands born before the dawn of the internet can do to get in on the personalization game.

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Marketers in the Metaverse of Madness: VR, Crypto, Communities, Gaming, Ecommerce, and More Converge

Media channels, and the ways in which marketers have used them, have always evolved. Marketers can access consumers where they are in more and more places online presently – from social media, gaming, online communities, and simple ecommerce transactions. The rapid development of virtual and augmented reality, however, has opened up a door beyond all of these: Consumers are now, via avatars (yes, just like the movie), experiencing entire virtual worlds that are also constantly developing. Marketers have an opportunity to incorporate all of the channels they were already reaching consumers at within these worlds, converging them all into one fully realized alternate reality – what’s now being called the “metaverse.” The resources collected here explore just what the metaverse entails, how brands can take advantage of them, and some examples of marketers who have already dipped their toe in these unchartered waters:

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Podcast Episode 4
What's Next in Programmatic, with Matt Sweeney, CEO of Xaxis North America
March 2019
AVAILABLE ON:

Programmatic technology is still largely a mystery to many marketers. Considered the Holy Grail by some, and Pandora’s Box by others, one thing is clear: it has completely transformed the way advertisers reach consumers through digital media. The ANA Marketing Futures Podcast set out to shed some light on the subject with our very special guest Matt Sweeney, CEO of Xaxis, the largest programmatic platform on the planet. Sweeney pulled back the curtain to reveal how Xaxis approaches issues like brand safety, visibility, and bot fraud. He also discussed how everyone in the digital supply chain—from agencies, to brands, to platforms like Xaxis—can be better partners in shaping the future of programmatic.

 

The ANA Marketing Futures Podcast is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL, the Marketing Futures podcast looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

Podcast Episode 4

What's Next in Programmatic, with Matt Sweeney, CEO of Xaxis North America

March 2019

 

AVAILABLE ON:

Matt Sweeney

CEO, North America

Programmatic technology is still largely a mystery to many marketers. Considered the Holy Grail by some, and Pandora’s Box by others, one thing is clear: it has completely transformed the way advertisers reach consumers through digital media. The ANA Marketing Futures Podcast set out to shed some light on the subject with our very special guest Matt Sweeney, CEO of Xaxis, the largest programmatic platform on the planet. Sweeney pulled back the curtain to reveal how Xaxis approaches issues like brand safety, visibility, and bot fraud. He also discussed how everyone in the digital supply chain—from agencies, to brands, to platforms like Xaxis—can be better partners in shaping the future of programmatic.

 

The ANA Marketing Futures Podcast is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL, the Marketing Futures podcast looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

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Contact

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New York, NY 10017

Phone: 212.697.5950

Email: marketingfutures@ana.net

 

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