Podcast Episode 3
Understanding Gen Alpha, with Laura Macdonald of Hotwire Global
March 2019
AVAILABLE ON:

Individuals born in 2010 and beyond belong to “Generation Alpha.” This group will grow up with an unprecedented amount of exposure to technology, in a world of virtual assistants, mixed realities, and AI-enhanced human capabilities. ANA’s own Mike Berberich spoke with Laura Macdonald, Head of Consumer, North America at Hotwire Global, about their new report on this group of future consumers. Laura discussed the challenges and opportunities marketers will face when attempting to engage and build relationships with this new generation, and shared case studies of brands who were already making inroads with both children and their millennial parents.

 

It's never too early to prepare for the future—are you ready for Generation Alpha?

 

The ANA Marketing Futures Podcast is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL, the Marketing Futures podcast looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

Podcast Episode 3

Understanding Gen Alpha, with Laura Macdonald of Hotwire Global

March 2019

 

AVAILABLE ON:

Individuals born in 2010 and beyond belong to “Generation Alpha.” This group will grow up with an unprecedented amount of exposure to technology, in a world of virtual assistants, mixed realities, and AI-enhanced human capabilities. ANA’s own Mike Berberich spoke with Laura Macdonald, Head of Consumer, North America at Hotwire Global, about their new report on this group of future consumers. Laura discussed the challenges and opportunities marketers will face when attempting to engage and build relationships with this new generation, and shared case studies of brands who were already making inroads with both children and their millennial parents.

 

It's never too early to prepare for the future—are you ready for Generation Alpha?

 

The ANA Marketing Futures Podcast is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL, the Marketing Futures podcast looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

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Contact

708 Third Avenue

New York, NY 10017

Phone: 212.697.5950

Email: marketingfutures@ana.net

 

marketingfutures.ana.net