Podcast Episode 2
Gaming, eSports, and Building Brands Through Culture, with Unanimous Games
February 2019
AVAILABLE ON:

The Marketing Futures Podcast returns with a “live” episode from NYC Media Labs in Brooklyn, NY, as part of the first-ever Marketing Futures Conference. We spoke to an all-star panel, including Rahmuhl Nurse, CMO of Unanimous Games, actor and gamer Evan Parke, and Andre and Josh Lopes—better known as “ThatsWet” and “Cheeseaholic”—two YouTube gamers who amassed a following of more than 400,000 in just two years. The group discussed the nature of the relationship between gamers and fans, the importance of authentic storytelling in influencer marketing, and the difference between “gaming” and “eSports.”  

 

The ANA Marketing Futures Podcast is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL, the Marketing Futures podcast looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

Podcast Episode 2

Gaming, eSports, and Building Brands Through Culture, with Unanimous Games

February 2019

 

AVAILABLE ON:

The Marketing Futures Podcast returns with a “live” episode from NYC Media Labs in Brooklyn, NY, as part of the first-ever Marketing Futures Conference. We spoke to an all-star panel, including Rahmuhl Nurse, CMO of Unanimous Games, actor and gamer Evan Parke, and Andre and Josh Lopes—better known as “ThatsWet” and “Cheeseaholic”—two YouTube gamers who amassed a following of more than 400,000 in just two years. The group discussed the nature of the relationship between gamers and fans, the importance of authentic storytelling in influencer marketing, and the difference between “gaming” and “eSports.”  

 

The ANA Marketing Futures Podcast is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL, the Marketing Futures podcast looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

Copyright © 2019 Association of National Advertisers-established in 1910

Contact

708 Third Avenue

New York, NY 10017

Phone: 212.697.5950

Email: marketingfutures@ana.net

 

marketingfutures.ana.net