PODCAST

The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL and ANA Futures Advisor, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.
EPISODES

Ned Duggan

Innovation takes many forms -- using cutting-edge technology to engage customers, forging unconventional partnerships to bring your brand into new spaces, and taking a bold stand on something you believe in, to name a few. We were lucky enough to speak with the head of marketing for Bacardi, a brand doing all of the above and more.

 

Ned Duggan, Global SVP of Marketing at Bacardi, talked company culture, the importance of music to Bacardi's brand, and why the company is vowing to eliminate the use of 1 billion single-use plastic straws by 2020.

AVAILABLE ON:

Jessica Peltz

In the quest to keep up with technological advancements, brands are beginning to enter the world of venture capitalism to "get in on the ground floor" of the next game-changing innovation. But what type of partnerships make sense for brands, whose objectives aren't quick profit, but learnings and competitive advantages? And how does a brand even enter this space? We spoke with Jessica Peltz of MDC Ventures, who shared her journey into the world of Corporate VC, and discussed some tech developments marketers should keep an eye on.
AVAILABLE ON:

Charlie Chappell

The Hershey Company, celebrating its 125-year anniversary in 2019, was founded by Milton S. Hershey, a serial entrepreneur on a mission to “democratize chocolate,” which at the time was considered a luxury good. Over the years, what began as a simple candy bar has become a globally recognized family of brands, an amusement park, a school, and an entire town. But even a brand as established and beloved as Hershey isn’t impervious to disruption. We spoke with Charlie Chappell, Head of Integrated Media and Comms Planning at The Hershey Company, about the company’s philosophy on innovation, what it took to “digitally transform” its legacy media strategy, and some of the hits—and misses—that the brand experienced along the way.
AVAILABLE ON:

Michael Trapani

Artificial Intelligence is already a significant part of most marketers’ toolkits. Whether it’s email automation, product recommendation, programmatic media buying, or data analytics, AI touches a majority of the marketing function. But did you know that the commercial application of AI is still 10 years behind what the technology is actually capable of? We spoke with Michael Trapani, Director of Marketing at IBM Watson Marketing, about the “now, new, and next” of AI, including the future of personalization, the importance of data security, and what the next decade of AI developments has in store for marketers.
AVAILABLE ON:

Netta Jenkins

recent study that looked at the 3,000 largest publicly traded companies in the U.S. found that businesses that hire and retain a diverse workforce across the ethnicity, gender, and sexual orientation spectrum were better at developing innovative products and services. We spoke with Netta Jenkins, VP of Global Inclusion at The Mosaic Group and Ask Applications, about the importance of not only hiring, but training and empowering underrepresented employees. Netta shared how brands could take active steps to create an inclusive environment for their employees, and laid out the business benefits that come from a broad and dynamic marketplace of ideas.
AVAILABLE ON:

Matt Sweeney

Programmatic technology is still largely a mystery to many marketers. Considered the Holy Grail by some, and Pandora’s Box by others, one thing is clear: it has completely transformed the way advertisers reach consumers through digital media. The ANA Marketing Futures Podcast set out to shed some light on the subject with our very special guest Matt Sweeney, CEO of Xaxis, the largest programmatic platform on the planet. Sweeney pulled back the curtain to reveal how Xaxis approaches issues like brand safety, visibility, and bot fraud. He also discussed how everyone in the digital supply chain—from agencies, to brands, to platforms like Xaxis—can be better partners in shaping the future of programmatic.
AVAILABLE ON:

Individuals born in 2010 and beyond belong to “Generation Alpha.” This group will grow up with an unprecedented amount of exposure to technology, in a world of virtual assistants, mixed realities, and AI-enhanced human capabilities. ANA’s own Mike Berberich spoke with Laura Macdonald, Head of Consumer, North America at Hotwire Global, about their new report on this group of future consumers. Laura discussed the challenges and opportunities marketers will face when attempting to engage and build relationships with this new generation, and shared case studies of brands who were already making inroads with both children and their millennial parents.

 

It's never too early to prepare for the future—are you ready for Generation Alpha?

AVAILABLE ON:
The Marketing Futures Podcast returns with a “live” episode from NYC Media Labs in Brooklyn, NY, as part of the first-ever Marketing Futures Conference. We spoke to an all-star panel, including Rahmuhl Nurse, CMO of Unanimous Games, actor and gamer Evan Parke, and Andre and Josh Lopes—better known as “ThatsWet” and “Cheeseaholic”—two YouTube gamers who amassed a following of more than 400,000 in just two years. The group discussed the nature of the relationship between gamers and fans, the importance of authentic storytelling in influencer marketing, and the difference between “gaming” and “eSports.”
AVAILABLE ON:
In our first episode, we spoke with Tiki Barber, former NY Giant and founding member of Grove Group Management, a cross-functional group that helps build brands in the emerging market of legal cannabis. Barber and Cantu discussed the challenges and opportunities of this new, rapidly expanding market, and what lessons brands can take from the businesses “growing” in it.
AVAILABLE ON:

PODCAST

The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL and ANA Futures Advisor, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

EPISODES

June 2019

Ned Duggan

Innovation takes many forms -- using cutting-edge technology to engage customers, forging unconventional partnerships to bring your brand into new spaces, and taking a bold stand on something you believe in, to name a few. We were lucky enough to speak with the head of marketing for Bacardi, a brand doing all of the above and more.

 

Ned Duggan, Global SVP of Marketing at Bacardi, talked company culture, the importance of music to Bacardi's brand, and why the company is vowing to eliminate the use of 1 billion single-use plastic straws by 2020.

AVAILABLE ON:

May 2019

Jessica Peltz

In the quest to keep up with technological advancements, brands are beginning to enter the world of venture capitalism to "get in on the ground floor" of the next game-changing innovation. But what type of partnerships make sense for brands, whose objectives aren't quick profit, but learnings and competitive advantages? And how does a brand even enter this space? We spoke with Jessica Peltz of MDC Ventures, who shared her journey into the world of Corporate VC, and discussed some tech developments marketers should keep an eye on.

AVAILABLE ON:

April 2019

Charlie Chappell

The Hershey Company, celebrating its 125-year anniversary in 2019, was founded by Milton S. Hershey, a serial entrepreneur on a mission to “democratize chocolate,” which at the time was considered a luxury good. Over the years, what began as a simple candy bar has become a globally recognized family of brands, an amusement park, a school, and an entire town. But even a brand as established and beloved as Hershey isn’t impervious to disruption. We spoke with Charlie Chappell, Head of Integrated Media and Comms Planning at The Hershey Company, about the company’s philosophy on innovation, what it took to “digitally transform” its legacy media strategy, and some of the hits—and misses—that the brand experienced along the way.

AVAILABLE ON:

April 2019

Michael Trapani

Artificial Intelligence is already a significant part of most marketers’ toolkits. Whether it’s email automation, product recommendation, programmatic media buying, or data analytics, AI touches a majority of the marketing function. But did you know that the commercial application of AI is still 10 years behind what the technology is actually capable of? We spoke with Michael Trapani, Director of Marketing at IBM Watson Marketing, about the “now, new, and next” of AI, including the future of personalization, the importance of data security, and what the next decade of AI developments has in store for marketers.

AVAILABLE ON:

March 2019

Netta Jenkins

recent study that looked at the 3,000 largest publicly traded companies in the U.S. found that businesses that hire and retain a diverse workforce across the ethnicity, gender, and sexual orientation spectrum were better at developing innovative products and services. We spoke with Netta Jenkins, VP of Global Inclusion at The Mosaic Group and Ask Applications, about the importance of not only hiring, but training and empowering underrepresented employees. Netta shared how brands could take active steps to create an inclusive environment for their employees, and laid out the business benefits that come from a broad and dynamic marketplace of ideas.

AVAILABLE ON:

March 2019

Matt Sweeney

Programmatic technology is still largely a mystery to many marketers. Considered the Holy Grail by some, and Pandora’s Box by others, one thing is clear: it has completely transformed the way advertisers reach consumers through digital media. The ANA Marketing Futures Podcast set out to shed some light on the subject with our very special guest Matt Sweeney, CEO of Xaxis, the largest programmatic platform on the planet. Sweeney pulled back the curtain to reveal how Xaxis approaches issues like brand safety, visibility, and bot fraud. He also discussed how everyone in the digital supply chain—from agencies, to brands, to platforms like Xaxis—can be better partners in shaping the future of programmatic.

AVAILABLE ON:

March 2019

Individuals born in 2010 and beyond belong to “Generation Alpha.” This group will grow up with an unprecedented amount of exposure to technology, in a world of virtual assistants, mixed realities, and AI-enhanced human capabilities. ANA’s own Mike Berberich spoke with Laura Macdonald, Head of Consumer, North America at Hotwire Global, about their new report on this group of future consumers. Laura discussed the challenges and opportunities marketers will face when attempting to engage and build relationships with this new generation, and shared case studies of brands who were already making inroads with both children and their millennial parents.

 

It's never too early to prepare for the future—are you ready for Generation Alpha?

AVAILABLE ON:

February 2019

The Marketing Futures Podcast returns with a “live” episode from NYC Media Labs in Brooklyn, NY, as part of the first-ever Marketing Futures Conference. We spoke to an all-star panel, including Rahmuhl Nurse, CMO of Unanimous Games, actor and gamer Evan Parke, and Andre and Josh Lopes—better known as “ThatsWet” and “Cheeseaholic”—two YouTube gamers who amassed a following of more than 400,000 in just two years. The group discussed the nature of the relationship between gamers and fans, the importance of authentic storytelling in influencer marketing, and the difference between “gaming” and “eSports.”

AVAILABLE ON:

January 2019

In our first episode, we spoke with Tiki Barber, former NY Giant and founding member of Grove Group Management, a cross-functional group that helps build brands in the emerging market of legal cannabis. Barber and Cantu discussed the challenges and opportunities of this new, rapidly expanding market, and what lessons brands can take from the businesses “growing” in it.

AVAILABLE ON:

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

Copyright © 2019 Association of National Advertisers-established in 1910

Contact

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Phone: 212.697.5950

Email: marketingfutures@ana.net

 

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