Why Live Video Now?

WHAT IS LIVE VIDEO?

Live Video is streaming video content sent in compressed form over the internet and displayed by the viewer in real time.

WHY SHOULD MARKETERS CARE?

Live Video gives brands the opportunity to connect with customers on a far more genuine, personal level than polished and produced videos. Also, social channels like Facebook and Instagram are sharing live video content more readily due to its increasing popularity among consumers.

HOW CAN IT HELP YOUR BUSINESS?

Brands looking to engage young millennials and Generation Z need to invest in a live video strategy. According to eMarketer, 63% of people ages 18 to 34 are watching live-streaming content regularly. For brand awareness, relationship building, and even direct sales, live video will become an increasingly effective marketing channel.

Why Live Video Now?

WHAT IS LIVE VIDEO?

Live Video is streaming video content sent in compressed form over the internet and displayed by the viewer in real time.

WHY SHOULD MARKETERS CARE?

Live Video gives brands the opportunity to connect with customers on a far more genuine, personal level than polished and produced videos. Also, social channels like Facebook and Instagram are sharing live video content more readily due to its increasing popularity among consumers.

HOW CAN IT HELP YOUR BUSINESS?

Brands looking to engage young millennials and Generation Z need to invest in a live video strategy. According to eMarketer, 63% of people ages 18 to 34 are watching live-streaming content regularly. For brand awareness, relationship building, and even direct sales, live video will become an increasingly effective marketing channel.

Expert Insight

“People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live. This is because Facebook Live videos are more interesting in the moment than after the fact.” 

Vibhi Kant

Product Manager

Facebook

Key Stats

ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.

Related Content

Want to take a deeper dive into live video? ANA Members have access to brand stories, case studies, and expert webinars you won't find anywhere else. 

Racing the Sun

ANA. October 2018

Volvo’s global campaign, “Racing the Sun,” introduced the newly redesigned XC60 and created global awareness by leveraging virtual reality technology and giving consumers the opportunity to livestream the 2017 total solar eclipse.

Surf's Up for Content Marketing

ANA. August 2018

While content marketing has become a standard way to engage consumers, some marketers are elevating the approach to create something more: an authentic community that revolves around the brand. Here’s how the World Surf League uses content to connect with surfing fans.

Tyson Game Day

ANA. October 2018

In previous years, the “Tyson Game Day” initiative focused on integration with sporting events, mainly the Super Bowl and March Madness. Tyson learned that digital was the top channel for driving sales volume for Any’tizers and Crispy Strips, and in 2018, the brand approached the campaign from a new perspective, teaming with online gaming platform Twitch.

Download Now!

Live Video is streaming video content sent in compressed form over the internet and displayed by the viewer in real time. The format gives brands the opportunity to share experiences with audiences around the world as they are happening.

 

ANA Marketing Futures spoke to marketers across the industry to see how they were utilizing live video to capture audience attention, and created a guide for brands looking to leverage live video to create compelling content experiences.

Download the full report today!

Expert Insight

Vibhi Kant

Product Manager

Facebook

“People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live. This is because Facebook Live videos are more interesting in the moment than after the fact.” 

Key Stats

ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.

Related Content

Want to take a deeper dive into live video? ANA Members have access to brand stories, case studies, and expert webinars you won't find anywhere else. 

Racing the Sun

ANA. October 2018

Volvo’s global campaign, “Racing the Sun,” introduced the newly redesigned XC60 and created global awareness by leveraging virtual reality technology and giving consumers the opportunity to livestream the 2017 total solar eclipse.

Surf's Up for Content Marketing

ANA. August 2018

While content marketing has become a standard way to engage consumers, some marketers are elevating the approach to create something more: an authentic community that revolves around the brand. Here’s how the World Surf League uses content to connect with surfing fans.

Tyson Game Day

ANA. October 2018

In previous years, the “Tyson Game Day” initiative focused on integration with sporting events, mainly the Super Bowl and March Madness. Tyson learned that digital was the top channel for driving sales volume for Any’tizers and Crispy Strips, and in 2018, the brand approached the campaign from a new perspective, teaming with online gaming platform Twitch.

Download Now!

Live Video is streaming video content sent in compressed form over the internet and displayed by the viewer in real time. The format gives brands the opportunity to share experiences with audiences around the world as they are happening.

 

ANA Marketing Futures spoke to marketers across the industry to see how they were utilizing live video to capture audience attention, and created a guide for brands looking to leverage live video to create compelling content experiences.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

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Email: marketingfutures@ana.net

 

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