One Day in the Future

Thursday, January 17th

NYC Media Lab (Brooklyn)

(8:30am - 4pm)

 

Future of Retail 

Thursday, January 17th

NYC Media Lab

(8:15am - 3pm)

 

Marketing has changed more in the past 10 years than it had in the previous 50. As the media landscape continues to fragment and expand, brands face a growing challenge to identify the trends and innovations that will truly drive growth amid a sea of shiny objects. ANA Marketing Futures, in partnership with ANA Brand Activation and the NYC Media Lab, will bring together marketers, students, trend experts, and solutions providers to educate members on developments in the fields of the Future of Retail, AI, AR, Neuroscience, and more. Find your next game-changing ideas at ANA’s inaugural Marketing Futures event.

AGENDA

On January 16th, there is an optional Future of Retail “Safari”, where participants are invited on a unique interactive retail expedition in Midtown Manhattan to visit some of the most innovative retailers in New York.  While on this “safari” participants will work collaboratively to identify the latest, most cutting-edge retail environments, activations and technologies being deployed to maximize sales and brand building in-stores across a range of sectors. Please note below, there is a separate registration process for this event, as it is optional, and space is limited.

WEDNESDAY JANUARY 16 2019

1:00 PM

FUTURE OF RETAIL 'SAFARI'

IESE Business School

165 W. 57th (near 7th Ave, across from Carnegie Hall)

4th Floor

Lead by Michelle Greenwald, CEO of Inventours, author of “Catalyzing Innovation”, and professor at Columbia, NYU, Cornell amongst others, registrants will meet at the IESE Business School at 165 W. 57th (near 7th Ave) for the Future of Retail Safari.

 

After an introductory discussion, registrants will be placed into small groups, and will partake in an excursion to several local retail locations (list will be provided) to identify and discuss the latest, most cutting-edge retail environments, activations and technologies being deployed to maximize sales and brand building in stores across a range of sectors.  At the end of the day, we will reconvene back at IESE to share our findings and thoughts on the best activations and the its impact on the Future of Retail.

 

PLEASE NOTE: Space for this event is limited.  To register for this event, please click HERE. You will receive an email confirmation with detailed instructions to attend or be placed on the waiting list.

 

ABOUT IESE BUSINESS SCHOOL

IESE Business School, which has campuses around the world, including in Munich, Barcelona, Madrid, New York City, and Sao Paulo, has been rated the number one business school in the world for executive education by the Financial Times for 4 years in a row – 2018, 2017, 2016, 2015. In addition, the IESE MBA was ranked #1 in Europe by The Economist in 2018; #2 in the world for two-year international programs by Forbes in 2017; and #4 in Europe by Bloomberg Businessweek in 2018.

IESE Business School

165 W 57th St.

New York, NY 10019

646.346.8850

THURSDAY JANUARY 17 2019

8:30 AM

BREAKFAST

NYC Media Lab

2 Metrotech Center (enter on Lawrence St.)

Brooklyn NY, 11201

8th Floor

9:00 AM

OPENING REMARKS

9:10 AM

FUTURE OF RETAIL - LEARNING FROM LEADERS AROUND THE GLOBE

Michelle will share best practices in innovation at various retailers from her years of searching the globe for brilliant innovators in the retail space, her consulting practice with companies worldwide and her expertise on innovation. Michelle will cover the major platforms, tools & technologies across the retail marketing eco-system to help attendees get current, make better business decisions and be inspired by the latest capabilities and best use examples.

9:55 AM
HOW INSIGHTS & TECHNOLOGY WILL COMBINE TO IMPACT & IGNITE CONSUMER EXPERIENCES & PRODUCT INNOVATION

Janneke will share how Google has partnered with marketers to use insights and mountains of data to transform their customer journey and future proof their businesses.  Working to help shape the future of retail & commerce through machine learning, voice and other emerging technologies, Janneke will share case studies that demonstrate how these initiatives will impact and ignite your business, with measurable results.

10:40 AM
NETWORKING / COFFEE BREAK
11:05 AM
IMMERSIVE MEDIA: HOW IT'S CHANGING EXPECTATIONS & EXPERIENCES

This exciting panel will explore the current state of immersive media including Virtual Reality, Augmented Reality and other platforms that will shape the way viewers and consumers interact with the world around them.

Panelist: Jeff Marsilio

Senior Vice President, New Media, National Basketball Association (NBA)

Panelist: Shawn Bryant

VP Sports Marketing, Intel

11:40 AM

GOVERNORS ISLAND VR EXPERIENCE

IslandAR provides the mysterious puzzle pieces that unlock shared AR experiences, hidden characters and fun stories from past and present Governor’s Island. See how they leveraged this iconic NY location and its history to engage with new and returning visitors.

Sarah Krautheim

VP, Public Affairs, Governors Island

James Huerta

Executive Producer, Emerging Tech & New Business, Havas

Cecile Ragot

AR/VR Creative Technologist

12:15 PM

MOVING AT THE SPEED OF THE CONSUMER IN A WORLD OF FRICTIONLESS COMMERCE

The speed of innovation has moved into high overdrive and is rapidly changing the shopper journey and how brands can show up for consumers along the shopper journey. This session will examine the rapidly evolving landscape and show examples of how and where brands can provide frictionless and seamless shopping experiences. Doug Chavez and Jason Katz will take you through their Super-REGGIE winning campaign with 19 Crimes Wine to re-engage millennial shoppers by launching the first AR app in the wine category

12:55 PM
LUNCH
1:40 PM
INTERACTIVE DEMONSTRATIONS

Attendees will have an opportunity to engage with emerging technologies and learn about applications for future use.

2:40 PM
A BETTER WAY TO INTERACT WITH THE WORLD: NEURAL INTERFACES ARE FINALLY HERE

Our lives are filled with more screens and devices today than ever before — we have expanded how we communicate in, interact with, and reimagine the world around us. But our ability to control these devices hasn’t kept pace. Despite the massive amounts of information we take in every day and process, much of human output is limited to regressive interactions with technology. Even in augmented and virtual reality, which have already transformed the future of branding and marketing activations, our hands are burdened with holding a controller. Controversial neuroscience projects involving invasive brain-machine interfaces have been grabbing headlines, but such technology is still decades away from exiting the lab or having any real-world impact.

 

In this presentation, CTRL-labs’ Chief Strategy Officer Josh Duyan invites brands in the audience to be a part of the solution to the human output problem. By decoding Action Potentials — our nervous system’s currency — the information we send out through clicks, swipes, and taps will no longer lag behind the flood of information we receive. And with the launch of the CTRL-labs developer kit (CTRL-kit), non-invasive neural interfaces are here, and their possibilities are endless. This technology is real and ready to be explored. CTRL-labs wants to empower marketing teams to reimagine the very means through which their brands can engage with AR, VR, and the rest of the world.

3:10 PM

LIVE PODCAST: ESPORTS AND BUILDING BRANDS THROUGH CULTURE

The global revenue for eSports (multiplayer video games played competitively for spectators) has grown a staggering 38 percent from 2017 ($655 million) to 2018 ($905 million), and will easily eclipse $1 billion in 2019. A massive amount of attention is being paid to competitive gaming—Twitch, an online streaming platform with a focus on eSports, has more than 15 million daily active users—and naturally brands are looking to find a way to engage this captive audience.  The ANA Marketing Futures Podcast is a crossroads for marketers, entrepreneurs, trend experts, and academia to discuss and debate the future of marketing, and business in general. Host Charles Cantu will speak with Unanimous Games CMO Rahmuhl Nurse and top-ranked eSports players the Lopes Brothers, about why eSports has captured the imagination of a generation, and what brands need to know before entering the space.

ABOUT NYC MEDIA LAB

Founded in 2010, NYC Media Lab is dedicated to driving innovation and ultimately job growth in media and technology by facilitating collaboration between the City’s universities and its companies. Comprised of a consortium including New York City Economic Development Corporation, School of Visual Arts, New York University, Columbia University, The New School, and brands like A+E Networks, AMC Networks, Audible, and Bloomberg LP, NYC Media Lab's goals are to include generate research and development, knowledge transfer, and talent across all of the city’s campuses.

NYC MEDIA LAB

2 Metrotech Center (enter on Lawrence St.)

Brooklyn, NY 11201

347.770.2731

https://nycmedialab.org

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

Copyright © 2019 Association of National Advertisers-established in 1910

Contact

708 Third Avenue

New York, NY 10017

Phone: 212.697.5950

Email: marketingfutures@ana.net

 

marketingfutures.ana.net

 

One Day

in the

Future

Thursday, January 17th

NYC Media Lab (Brooklyn)

(8:30am - 4pm)

 

Marketing has changed more in the past 10 years than it had in the previous 50. As the media landscape continues to fragment and expand, brands face a growing challenge to identify the trends and innovations that will truly drive growth amid a sea of shiny objects. ANA Marketing Futures, in partnership with ANA Brand Activation and the NYC Media Lab, will bring together marketers, students, trend experts, and solutions providers to educate members on developments in the fields of the Future of Retail, AI, AR, Neuroscience, and more. Find your next game-changing ideas at ANA’s inaugural Marketing Futures event.

AGENDA

On January 16th, there is an optional Future of Retail “Safari”, where participants are invited on a unique interactive retail expedition in Midtown Manhattan to visit some of the most innovative retailers in New York.  While on this “safari” participants will work collaboratively to identify the latest, most cutting-edge retail environments, activations and technologies being deployed to maximize sales and brand building in-stores across a range of sectors. Please note below, there is a separate registration process for this event, as it is optional, and space is limited.

WEDNESDAY JANUARY 16 2019

1:00PM: FUTURE OF RETAIL 'SAFARI'

IESE Business School

165 W. 57th (near 7th Ave, across from Carnegie Hall)

4th Floor

Lead by Michelle Greenwald, CEO of Inventours, author of “Catalyzing Innovation”, and professor at Columbia, NYU, Cornell amongst others, registrants will meet at the IESE Business School at 165 W. 57th (near 7th Ave) for the Future of Retail Safari.

 

After an introductory discussion, registrants will be placed into small groups, and will partake in an excursion to several local retail locations (list will be provided) to identify and discuss the latest, most cutting-edge retail environments, activations and technologies being deployed to maximize sales and brand building in stores across a range of sectors.  At the end of the day, we will reconvene back at IESE to share our findings and thoughts on the best activations and the its impact on the Future of Retail.

 

PLEASE NOTE: Space for this event is limited.  To register for this event, please click HERE. You will receive an email confirmation with detailed instructions to attend or be placed on the waiting list.

 

ABOUT IESE BUSINESS SCHOOL

IESE Business School, which has campuses around the world, including in Munich, Barcelona, Madrid, New York City, and Sao Paulo, has been rated the number one business school in the world for executive education by the Financial Times for 4 years in a row – 2018, 2017, 2016, 2015. In addition, the IESE MBA was ranked #1 in Europe by The Economist in 2018; #2 in the world for two-year international programs by Forbes in 2017; and #4 in Europe by Bloomberg Businessweek in 2018.

IESE Business School

165 W 57th St.

New York, NY 10019

646.346.8850

THURSDAY JANUARY 17 2019

8:30 AM: BREAKFAST

NYC Media Lab

2 Metrotech Center (enter on Lawrence St.)

Brooklyn NY, 11201

8th Floor

9:00 AM: OPENING REMARKS

9:10 AM: FUTURE OF RETAIL - LEARNING FROM LEADERS AROUND THE GLOBE

Michelle will share best practices in innovation at various retailers from her years of searching the globe for brilliant innovators in the retail space, her consulting practice with companies worldwide and her expertise on innovation. Michelle will cover the major platforms, tools & technologies across the retail marketing eco-system to help attendees get current, make better business decisions and be inspired by the latest capabilities and best use examples.
9:55 AM: HOW INSIGHTS & TECHNOLOGY WILL COMBINE TO IMPACT & INGITE CONSUMER EXPERIENCES & PRODUCT INNOVATION
Janneke will share how Google has partnered with marketers to use insights and mountains of data to transform their customer journey and future proof their businesses.  Working to help shape the future of retail & commerce through machine learning, voice and other emerging technologies, Janneke will share case studies that demonstrate how these initiatives will impact and ignite your business, with measurable results.
10:40 AM: NETWORKING/COFFEE
11:05 AM: IMMERSIVE MEDIA: HOW IT'S CHANGING EXPECTATIONS & EXPERIENCES
This exciting panel will explore the current state of immersive media including Virtual Reality, Augmented Reality and other platforms that will shape the way viewers and consumers interact with the world around them.

Panelist: Jeff Marsilio

Senior Vice President, New Media, National Basketball Assocation (NBA)

Panelist: Shawn Bryant

VP Sports Marketing, Intel

11:40 AM: GOVERNORS ISLAND VR EXPERIENCE

IslandAR provides the mysterious puzzle pieces that unlock shared AR experiences, hidden characters and fun stories from past and present Governor’s Island. See how they leveraged this iconic NY location and its history to engage with new and returning visitors.

Sarah Krautheim

VP, Public Affairs at Trust for Governors Island

James Huerta

Executive Producer, Emerging Tech & New Business

Cecile Ragot

AR/VR Creative Technologist

12:15 PM: MOVING AT THE SPEED OF THE CONSUMERS IN A WORLD OF FRICTIONLESS COMMERCE

The speed of innovation has moved into high overdrive and is rapidly changing the shopper journey and how brands can show up for consumers along the shopper journey. This session will examine the rapidly evolving landscape and show examples of how and where brands can provide frictionless and seamless shopping experiences. Doug Chavez and Jason Katz will take you through their Super-REGGIE winning campaign with 19 Crimes Wine to re-engage millennial shoppers by launching the first AR app in the wine category

12:55 PM: LUNCH
1:40 PM: INTERACTIVE DEMONSTRATIONS
Attendees will have an opportunity to engage with emerging technologies and learn about applications for future use.
2:40 PM: A BETTER WAY TO INTERACT WITH THE WORLD: NEURAL INTERFACES ARE FINALLY HERE

Our lives are filled with more screens and devices today than ever before — we have expanded how we communicate in, interact with, and reimagine the world around us. But our ability to control these devices hasn’t kept pace. Despite the massive amounts of information we take in every day and process, much of human output is limited to regressive interactions with technology. Even in augmented and virtual reality, which have already transformed the future of branding and marketing activations, our hands are burdened with holding a controller. Controversial neuroscience projects involving invasive brain-machine interfaces have been grabbing headlines, but such technology is still decades away from exiting the lab or having any real-world impact.

 

In this presentation, CTRL-labs’ Chief Strategy Officer Josh Duyan invites brands in the audience to be a part of the solution to the human output problem. By decoding Action Potentials — our nervous system’s currency — the information we send out through clicks, swipes, and taps will no longer lag behind the flood of information we receive. And with the launch of the CTRL-labs developer kit (CTRL-kit), non-invasive neural interfaces are here, and their possibilities are endless. This technology is real and ready to be explored. CTRL-labs wants to empower marketing teams to reimagine the very means through which their brands can engage with AR, VR, and the rest of the world.

3:10 PM: LIVE PODCAST: ESPORTS AND BUILDING BRANDS THROUGH CULTURE

The global revenue for eSports (multiplayer video games played competitively for spectators) has grown a staggering 38 percent from 2017 ($655 million) to 2018 ($905 million), and will easily eclipse $1 billion in 2019. A massive amount of attention is being paid to competitive gaming—Twitch, an online streaming platform with a focus on eSports, has more than 15 million daily active users—and naturally brands are looking to find a way to engage this captive audience.  The ANA Marketing Futures Podcast is a crossroads for marketers, entrepreneurs, trend experts, and academia to discuss and debate the future of marketing, and business in general. Host Charles Cantu will speak with Unanimous Games CMO Rahmuhl Nurse and top-ranked eSports players the Lopes Brothers, about why eSports has captured the imagination of a generation, and what brands need to know before entering the space.

ABOUT NYC MEDIA LAB

Founded in 2010, NYC Media Lab is dedicated to driving innovation and ultimately job growth in media and technology by facilitating collaboration between the City’s universities and its companies. Comprised of a consortium including New York City Economic Development Corporation, School of Visual Arts, New York University, Columbia University, The New School, and brands like A+E Networks, AMC Networks, Audible, and Bloomberg LP, NYC Media Lab's goals are to include generate research and development, knowledge transfer, and talent across all of the city’s campuses.

NYC MEDIA LAB

2 Metrotech Center (enter on Lawrence St.)

Brooklyn, NY 11201

347.770.2731

https://nycmedialab.org

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

Contact

708 Third Avenue

New York, NY 10017

Phone: 212.697.5950

Email: marketingfutures@ana.net

 

marketingfutures.ana.net

 

Copyright © 2019 Association of National Advertisers-established in 1910