Why Internet of Things Now?

WHAT IS IOT?

The Internet of Things (IoT) is the interconnection via the Internet of computing devices embedded in everyday objects, enabling them to send and receive data.

WHY SHOULD MARKETERS CARE?

The Internet of Things enables manufacturers to see how, when, and where customers are interacting with their products. For marketers, this presents a huge opportunity because they now have an always-on focus group, a pathway directly to their customers.

HOW CAN IT HELP YOUR BUSINESS?

Customer data is the lifeblood of every company in the digital age. Data generated from the Internet of Things can exponentially deepen marketers' understanding of their customers and products.

Joel Walker

Partners in Activation, with Joel Walker of BlueChip Marketing

Today, we're talking with Joel Walker, Group Creative Director at BlueChip Marketing, as our miniseries on the Future of Brand Activation rolls on. Joel and his team have worked with brands ranging from challengers fighting for market share, to category leaders looking to evolve with the times, helping to infuse their marketing with the innovation necessary to drive growth.

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Clock's Ticking: Should Marketers Jump on TikTok's Hype Before it's Too Late?

TikTok is the newest of hot video apps in the tradition of Vine and Snapchat before it. Should brands already be on TikTok, utilizing it before it becomes saturated like Facebook and Instagram?

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Michael Bassik

CES 2019: Tech and Trends Marketers Need to Know

Whether or not you made it to the world's largest consumer technology show — CES — this webinar will take you to the heart of the showroom floor to explore the latest technological advances and what they mean for those who lead brands. 

> See all episodes

Why Internet of Things (IoT) Now?

WHAT IS IOT?

The Internet of Things (IoT) is the interconnection via the Internet of computing devices embedded in everyday objects, enabling them to send and receive data.

WHY SHOULD MARKETERS CARE?

The Internet of Things enables manufacturers to see how, when, and where customers are interacting with their products. For marketers, this presents a huge opportunity because they now have an always-on focus group, a pathway directly to their customers.

HOW CAN IT HELP YOUR BUSINESS?

Customer data is the lifeblood of every company in the digital age. Data generated from the Internet of Things can exponentially deepen marketers' understanding of their customers and products.

Expert Insight

“Apps already employ beacons to deliver timely experiences and these will evolve through the plethora of devices that are coming online. At home, your IoT connected lightbulbs might be set to automatically “rise” where they light your room at a time of your choosing and your digital speaker system will share your schedule for the day and any important messages while you prepare for the day. You are reminded that it’s your niece’s birthday the next day so you voice-activate a retailer’s app and order a birthday gift. On your commute to work, you make a pit stop at your normal Starbucks and the barista shares your favorite coffee order when you drive up. Notice that in this scenario you haven’t looked at your phone once since you left the house.”

Jennifer Lum

Co-Founder

Forge.AI

Key Stats

ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.

Related Content

Want to take a deeper dive into the internet of things? ANA Members have access to brand stories, case studies, and expert webinars you won't find anywhere else. 

Tech Adoption Lags Across the Healthcare Spectrum

ANA. April 2019

Brands are missing the boat when it comes to spurring the market for wearable medical devices.

The Tasty Drive

ANA. October 2018

The Tasty Drive app used Renault technology to allow McDonald’s orders to be made directly from a consumer’s car.

Marketing the Experience of Connected Content at Peloton Cycle

ANA. June 2019

Peloton brings its product into consumers’ homes through live and on-demand content.

Download Now!

The Internet of Things (IoT) not only allows for potentially world-changing inventions like the smart home and self-driving car, it also gives brands access to deeper, more meaningful customer data than ever before.

 

ANA Marketing Futures spoke to marketers and experts across industries to get their opinion on the value and viability of this emerging trend, and created a guide to help brands navigate The Internet of Things and develop more connected experiences for customers, while leveraging the ocean of data generated by the IoT to drive business growth.

Download the full report today!

Expert Insight

Jennifer Lum

Co-Fouder

Forge.AI

“Apps already employ beacons to deliver timely experiences and these will evolve through the plethora of devices that are coming online. At home, your IoT connected lightbulbs might be set to automatically “rise” where they light your room at a time of your choosing and your digital speaker system will share your schedule for the day and any important messages while you prepare for the day. You are reminded that it’s your niece’s birthday the next day so you voice-activate a retailer’s app and order a birthday gift. On your commute to work, you make a pit stop at your normal Starbucks and the barista shares your favorite coffee order when you drive up. Notice that in this scenario you haven’t looked at your phone once since you left the house.”

Key Stats

ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.

Related Content

Want to take a deeper dive into the internet of things? ANA Members have access to brand stories, case studies, and expert webinars you won't find anywhere else. 

Tech Adoption Lags Across the Healthcare Spectrum

ANA. April 2019

Brands are missing the boat when it comes to spurring the market for wearable medical devices.

The Tasty Drive

ANA. October 2018

The Tasty Drive app used Renault technology to allow McDonald’s orders to be made directly from a consumer’s car.

Marketing the Experience of Connected Content at Peloton Cycle

ANA. June 2019

Peloton brings its product into consumers’ homes through live and on-demand content.

Download Now!

The Internet of Things (IoT) not only allows for potentially world-changing inventions like the smart home and self-driving car, it also gives brands access to deeper, more meaningful customer data than ever before.

 

ANA Marketing Futures spoke to marketers and experts across industries to get their opinion on the value and viability of this emerging trend, and created a guide to help brands navigate The Internet of Things and develop more connected experiences for customers, while leveraging the ocean of data generated by the IoT to drive business growth.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

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Contact

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Phone: 212.697.5950

Email: marketingfutures@ana.net

 

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