Futures Forward Studio

How AI-Enabled Technology Transforms the Personalization of Retail

In partnership with

Friday May 17, 2019

Brand Activation Marketing Conference @ The Ritz Carlton, Orlando FL

11:15am - 12:10pm

 

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Learn about what's next in the field of Artificial Intelligence from the startups developing the technology, and the brands that are embracing it to drive growth

What is Futures Forward?

Explore what's Now, New and Next in the world of marketing technology in Futures Forward, a series presented by ANA Marketing Futures and R3 that will help marketers prepare for tomorrow. In this session for Brand Activation, hear and learn from some of the brightest minds developing the software and hardware changing how customers behave and buy. Case studies from brands like Hotels.com and L’Oreal will be presented to demonstrate proof of concept, and educate attendees on the immediate business application of these technologies. All attendees will receive a Martech Diagnostic Map and AI Checklist to help them identify where they are on the marketing futures journey, and what to look out for when engaging marketing service providers in the innovation space.

Why Are We Doing This?

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA created the Marketing Futures program, with the mission to equip marketers with the insights and resources necessary to move confidently and successfully into the future. Futures Forward brings the program to life, with a moderated session featuring startups and their clients sharing case studies, perspectives on the future, and advice for marketers looking to drive growth through innovation.

How Can I Participate?

The Futures Forward Studio Session is part of ANA’s Brand Activation Marketing Conference, a 3-day conference which highlights companies in a variety of industries and with varied budgets who strategically drive their business results via integrated Brand Activation disciplines. ANA Members and Nonmembers alike can register here.

Agenda

Moderator: Greg Paull, Principal and Co-Founder of R3

Originally from Australia, Greg spent the first 20 years of his career on both the marketer and agency side in the US, Europe and Asia Pacific. In 2002, he co-founded R3; a global independent consultancy to CMOs on improving the efficiency and effectiveness of marketers and their agencies. R3 has since expanded to manage global relationships with Unilever, Samsung, Pfizer, Coca-Cola, Visa and Colgate. Greg recently co-authored Global CMO, a detailed analysis of marketing in the age of digital transformation.

Greg Pal, Chief Business Officer at Automat

Greg is Chief Business Officer at Automat. He got his start with large-scale, cloud-based conversational systems at Tellme Networks. Across a range of product, marketing, and strategic planning roles, Greg helped grow Tellme to over $100M in revenue. Tellme was subsequently acquired by Microsoft for (a rumored) $800M and parts of Tellme’s technology later became part of Cortana. After two adventures in cleantech at LS9 (acquired by REG) and Opower (went public and was later acquired by Oracle), Greg returned to conversational systems to lead marketing, strategy, and business development for a division at Nuance where he led a strategic shift towards cloud- and AI-based solutions. Greg has a Bachelor of Science degree in Electrical Engineering and Computer Science from MIT and a MBA from Harvard Business School.

Alice Chen, Senior Brand Manager, Hotels.com

Alice Chen is a Senior Brand Manager at Hotels.com, an Expedia Group brand, one of the top tier online travel companies in the world. With over 10 years’ experience in Brand Management, Alice has created a variety of integrated marketing campaigns for products ranging from consumer goods to beauty to travel. She has a strong curiosity for what makes consumers tick, and strives to build brand loyalty beyond reason.

Tina Gaffney, Head of Customer Success at Realeyes

Tina Gaffney is Head of Customer Success at Realeyes - a global martech company which uses Emotion AI to help brands such as Coca-Cola, Expedia and Mars to maximise the impact of their video advertising. With over 25 years’ experience in the research and client service space, Tina ensures Realeyes’ customers exceed their goals using the company’s pioneering #emotionAI technology, which allows brands to maximise the impact of their creative at scale by measuring people’s emotions and attention levels.

Want to Learn About AI Now?

Check out AI case studies, interviews, stats, and more here

Listen to the Marketing Futures Podcast on the Future of AI here

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

Copyright © 2019 Association of National Advertisers-established in 1910

Contact

708 Third Avenue

New York, NY 10017

Phone: 212.697.5950

Email: marketingfutures@ana.net

 

marketingfutures.ana.net

 

Futures Forward Studio

How AI-Enabled Technology Transforms the Personalization of Retail

In partnership with 

Friday May 17, 2019

Brand Activation Marketing Conference @ The Ritz Carlton, Orlando FL

11:15am - 12:10pm

 

Learn about what's next in the field of Artificial Intelligence from the startups developing the technology, and the brands that are embracing it to drive growth

What is Futures Forward?

Explore what's Now, New and Next in the world of marketing technology in Futures Forward, a series presented by ANA Marketing Futures and R3 that will help marketers prepare for tomorrow. In this session for Brand Activation, hear and learn from some of the brightest minds developing the software and hardware changing how customers behave and buy. Case studies from brands like Hotels.com and L’Oreal will be presented to demonstrate proof of concept, and educate attendees on the immediate business application of these technologies. All attendees will receive a Martech Diagnostic Map and AI Checklist to help them identify where they are on the marketing futures journey, and what to look out for when engaging marketing service providers in the innovation space.

Why Are We Doing This?

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA created the Marketing Futures program, with the mission to equip marketers with the insights and resources necessary to move confidently and successfully into the future. Futures Forward brings the program to life, with a moderated session featuring startups and their clients sharing case studies, perspectives on the future, and advice for marketers looking to drive growth through innovation.

How Can I Participate?

The Futures Forward Studio Session is part of ANA’s Brand Activation Marketing Conference, a 3-day conference which highlights companies in a variety of industries and with varied budgets who strategically drive their business results via integrated Brand Activation disciplines. ANA Members and Nonmembers alike can register here.

Agenda

Moderator: Greg Paull, Principal and Co-Founder of R3

Originally from Australia, Greg spent the first 20 years of his career on both the marketer and agency side in the US, Europe and Asia Pacific. In 2002, he co-founded R3; a global independent consultancy to CMOs on improving the efficiency and effectiveness of marketers and their agencies. R3 has since expanded to manage global relationships with Unilever, Samsung, Pfizer, Coca-Cola, Visa and Colgate. Greg recently co-authored Global CMO, a detailed analysis of marketing in the age of digital transformation.

Greg Pal, Chief Business Officer at Automat

Greg is Chief Business Officer at Automat. He got his start with large-scale, cloud-based conversational systems at Tellme Networks. Across a range of product, marketing, and strategic planning roles, Greg helped grow Tellme to over $100M in revenue. Tellme was subsequently acquired by Microsoft for (a rumored) $800M and parts of Tellme’s technology later became part of Cortana. After two adventures in cleantech at LS9 (acquired by REG) and Opower (went public and was later acquired by Oracle), Greg returned to conversational systems to lead marketing, strategy, and business development for a division at Nuance where he led a strategic shift towards cloud- and AI-based solutions. Greg has a Bachelor of Science degree in Electrical Engineering and Computer Science from MIT and a MBA from Harvard Business School.

Alice Chen, Senior Brand Manager at Hotels.com

Alice Chen is a Senior Brand Manager at Hotels.com, an Expedia Group brand, one of the top tier online travel companies in the world. With over 10 years’ experience in Brand Management, Alice has created a variety of integrated marketing campaigns for products ranging from consumer goods to beauty to travel. She has a strong curiosity for what makes consumers tick, and strives to build brand loyalty beyond reason.

Tina Gaffney, Head of Customer Success at Realeyes

Tina Gaffney is Head of Customer Success at Realeyes - a global martech company which uses Emotion AI to help brands such as Coca-Cola, Expedia and Mars to maximise the impact of their video advertising. With over 25 years’ experience in the research and client service space, Tina ensures Realeyes’ customers exceed their goals using the company’s pioneering #emotionAI technology, which allows brands to maximise the impact of their creative at scale by measuring people’s emotions and attention levels.

Want to Learn About AI Now?

Check out AI case studies, interviews, stats, and more here

Listen to the Marketing Futures Podcast on the Future of AI here

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

Copyright © 2019 Association of National Advertisers-established in 1910

Contact

708 Third Avenue

New York, NY 10017

Phone: 212.697.5950

Email: marketingfutures@ana.net

 

marketingfutures.ana.net