FUTURE OF
RETAIL
WHAT IS THE FUTURE OF RETAIL?
In 2019, the trend toward hybrid retail continues, with traditional brick-and-mortar establishments expanding their online capabilities, while e-retailers are opening physical store locations. Retailers are emphasizing the in-store environment in a powerful way by orchestrating an immersive shopping experience or what is known as retail theater. At the same time, new and often disruptive technologies are penetrating the online and traditional retail experience.
WHY SHOULD MARKETERS CARE?
Many traditional retail organizations feel that their survival is currently at stake. They are under tremendous pressure to fuse the digital and physical retail worlds. Therefore, understanding what and where the frontier is for retail is imperative. The future involves having the right culture, using innovative approaches and technologies, and having a willingness and the skills to use data to learn from customers.
HOW CAN IT HELP YOUR BUSINESS?
Understanding the pioneering work that is occurring in the retail space will equip retail marketers to position their organizations as disrupters. Many retailers feel that the brick-and-mortar model has become a liability. At the same time, online retailers feel compelled to provide the experience that only a physical presence can provide. The future of retail is neither of these. Instead, it is an intersection of models, each with its advantages, exploiting technology to provide personalized experiences, that will allow retail organizations not just to survive, but to thrive.
Dr. Joseph Riggio
Possibility-Based Marketing with Dr. Joseph Riggio
In this podcast Dr. Riggio breaks down “carrot” vs. “stick” motivation, and why “FOMO” (fear of missing out) might be every marketer’s favorite buzzword, but is a terrible way to base your long-term strategy. Instead, Dr. Riggio recommends “Possibility-Based Marketing,” which leverages joyful emotions and consumer aspirations to influence purchase decisions.
Foresight is 2020: Marketing Trends for the New Year
A new year is an ideal time for reflection as well as anticipation of the changes that lie ahead in the marketing world. A new year allows marketers to evaluate what has been most successful in the past, honing in and perfecting what has worked and dropping what hasn’t to try and prepare for the unexpected new trends that will find their way into consumer’s and marketer’s laps. No prediction is perfect, but these resources examine what marketers can anticipate in the year ahead, and analyze what didn’t work and what won’t work again.
WHAT IS THE FUTURE OF RETAIL?
In 2019, the trend toward hybrid retail continues, with traditional brick-and-mortar establishments expanding their online capabilities, while e-retailers are opening physical store locations. Retailers are emphasizing the in-store environment in a powerful way by orchestrating an immersive shopping experience or what is known as retail theater. At the same time, new and often disruptive technologies are penetrating the online and traditional retail experience.
WHY SHOULD MARKETERS CARE?
Many traditional retail organizations feel that their survival is currently at stake. They are under tremendous pressure to fuse the digital and physical retail worlds. Therefore, understanding what and where the frontier is for retail is imperative. The future involves having the right culture, using innovative approaches and technologies, and having a willingness and the skills to use data to learn from customers.
HOW CAN IT HELP YOUR BUSINESS?
Understanding the pioneering work that is occurring in the retail space will equip retail marketers to position their organizations as disrupters. Many retailers feel that the brick-and-mortar model has become a liability. At the same time, online retailers feel compelled to provide the experience that only a physical presence can provide. The future of retail is neither of these. Instead, it is an intersection of models, each with its advantages, exploiting technology to provide personalized experiences, that will allow retail organizations not just to survive, but to thrive.
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“Like a lot of marketers, our goal in the overall consumer journey is to get as close as possible to the inflection point where the consumer is making a purchase or a purchase decision and to provide a marketing message that is contextually relevant to that particular moment. We look for opportunities where we can use location-based marketing to geo-fence or create specific purchasing occasions to influence the purchase decision when those moments are most important.”
Brad Feinberg
VP of Media and Consumer Engagement
MillerCoors
Key Stats
ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.
Related Content
Want to take a deeper dive into the future of retail? ANA Members have access to brand stories, case studies, and expert webinars you won't find anywhere else.
Ten Innovative Trends Happening in Retail
ANA. January 2019
Michelle Greenwald, CEO at and founder of Inventours, shared best practices for innovating in retail. She covered the major platforms, tools, and technologies across the retail marketing ecosystem to help attendees make better business decisions and be inspired by the latest capabilities.
The Future of Retail and Restaurant Marketing
ANA. February 2019
Bareburger shared numerous recommendations for how restaurants and retailers can effectively capitalize on the latest marketing tools and tactics. Trends include integrating AR into the in-store experience, delivering automated “flash” promotions for consumers while they shopped, and creating an omnichannel content ecosystem.
Amazon: Opportunities and Challenges
ANA. April 2019
Amazon is now the third largest digital advertising platform in the U.S. eMarketer expects increases of more than 50 percent per year through at least 2020, when Amazon will enjoy 7 percent of all U.S. digital ad spending. Experts from Pacvue, eMarketer, and Johnson & Johnson explored how marketers and media buyers are using Amazon for digital advertising, covering both opportunities and challenges.
Download Now!
For the first time in decades, major retailers are being forced to reassess their business model, and create unique, engaging experiences to bring customers back to brick and mortar. Brands must invest in in-store experiences and customer relationships to thrive in this new market.
ANA Marketing Futures spoke to marketers across the industry to weigh in on what the future holds for retailers and CPG brands alike, and created a guide to help brands master the omnichannel customer journey, and elevate the in-store customer experience.
Download the full report today!
Brad Feinberg
VP of Media and Consumer Engagement
MillerCoors
“Like a lot of marketers, our goal in the overall consumer journey is to get as close as possible to the inflection point where the consumer is making a purchase or a purchase decision and to provide a marketing message that is contextually relevant to that particular moment. We look for opportunities where we can use location-based marketing to geo-fence or create specific purchasing occasions to influence the purchase decision when those moments are most important.”
Key Stats
ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.
Related Content
Want to take a deeper dive into the future of retail? ANA Members have access to brand stories, case studies, and expert webinars you won't find anywhere else.
Ten Innovative Trends Happening in Retail
ANA. January 2019
Michelle Greenwald, CEO at and founder of Inventours, shared best practices for innovating in retail. She covered the major platforms, tools, and technologies across the retail marketing ecosystem to help attendees make better business decisions and be inspired by the latest capabilities.
The Future of Retail and Restaurant Marketing
ANA. February 2019
Bareburger shared numerous recommendations for how restaurants and retailers can effectively capitalize on the latest marketing tools and tactics. Trends include integrating AR into the in-store experience, delivering automated “flash” promotions for consumers while they shopped, and creating an omnichannel content ecosystem.
Amazon: Opportunities and Challenges
ANA. April 2019
Amazon is now the third largest digital advertising platform in the U.S. eMarketer expects increases of more than 50 percent per year through at least 2020, when Amazon will enjoy 7 percent of all U.S. digital ad spending. Experts from Pacvue, eMarketer, and Johnson & Johnson explored how marketers and media buyers are using Amazon for digital advertising, covering both opportunities and challenges.
Download Now!
For the first time in decades, major retailers are being forced to reassess their business model, and create unique, engaging experiences to bring customers back to brick and mortar. Brands must invest in in-store experiences and customer relationships to thrive in this new market.
ANA Marketing Futures spoke to marketers across the industry to weigh in on what the future holds for retailers and CPG brands alike, and created a guide to help brands master the omnichannel customer journey, and elevate the in-store customer experience.
About ANA Marketing Futures
Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.
ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.
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