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FUTURE OF RETAIL

FUTURE OF RETAIL

FUTURE OF RETAIL

Why Future of Retail Now?

  • WHAT IS THE FUTURE OF RETAIL?

  • WHY SHOULD MARKETERS CARE?

  • HOW CAN IT HELP YOUR BUSINESS?


Few companies have disrupted an entire industry the way e-commerce behemoth Amazon has to brick-and-mortar retail. In 2017, more than 8,600 stores in the U.S. were shuttered, the worst year on record. However, a mere 16 retail chains account for nearly half of the closings, and 90% of retail purchases are still made in-store. Brick-and-mortar retail isn't dead, but brands must invest in the in-store experience and customer relationships to thrive in the new market.


Marketers have never had a more important role in the retail experience than they do today. With e-commerce dominated by Amazon, and convenience "owned" by one-stop retailer Walmart, in-store experience is the most effective remaining competitive differentiator. No other department is better positioned than marketing to use customer insights to design retail experiences that surprise and delight shoppers, and keep them coming back time and again.


The future of retail will be centered around experience, which will give businesses the opportunity to deepen customer relationships, increasing cart size and frequency of visits by driving loyalty.

ANA Marketing Futures focuses on the innovations and trends that will shape the future of marketing to prepare brands for the challenges and opportunities that lie ahead. For the first time in decades, major retailers are being forced to reassess their business model, and create unique, engaging experiences to bring customers back to brick and mortar. We spoke to marketers and experts across industries to get their opinion on the value and viability of this emerging trend.

Videos

In recent years, the world of retail has been turned on its head. Hear from marketing leaders who are taking an omnichannel approach to retail, and focusing on the in-store customer experience to drive growth.
Tony Rogers, CMO at Walmart, discusses the new definition of "convenience" and shares how the brand is evolving to meet new consumer expectations.
Steve Wasik, CEO of VKTRY Gear, explains why its innovative product geared for athletes won't be found in retailers.
Tim Lowe, President of Lowes Foods, discusses the importance of retail experience, and being an "omni-commerce" player. 
John Kiker, SVP of Business Development at The Integer Group, discusses the evolution of shopper marketing.
Future of Retail Expert Insight

“Despite the challenges, marketers can agree that the future of retail is heading toward a fusion of the digital and physical worlds, with brick-and-mortar and online stores learning from each other and brands playing to the inherent strengths of each. As the pace of innovation accelerates, brands and retailers need to act now to create experiences in the digital and physical spaces that support one another.”

Angelique Bellmer Krembs

Former VP of Marketing Activation

PepsiCo

Future of Retail Expert Insight

Angelique Bellmer Krembs

Former VP of Marketing Activation

PepsiCo

“Despite the challenges, marketers can agree that the future of retail is heading toward a fusion of the digital and physical worlds, with brick-and-mortar and online stores learning from each other and brands playing to the inherent strengths of each. As the pace of innovation accelerates, brands and retailers need to act now to create experiences in the digital and physical spaces that support one another.”

Key Stats

ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.

Related Content 

Want to take a deeper dive into the future of retail? ANA Members have access to brand stories, case studies, and expert webinars you won’t find anywhere else.

Ask the Expert Answers: Future of Retail

ANA. June 2018

By integrating technology into the shopping experience, retailers are able to better attract and retain customers. Experiential retail turns the mundane experience of browsing, trying, and buying into something fun and exciting.

Reimagining the In-Store Customer Experience

ANA. October 2018

"Shoppers still demand to shop at stores with good locations, convenient hours, shorter lines, and good value, but customer expectations about what that experience should feel like are changing," says Peter Dixon, chief creativity officer at the brand and marketing consultancy Prophet. The on-demand economy that provides consumers with the ability to get what they want, when they want it, and where they want it is resetting what "normal" is, he adds.

Retail Reformation: The Technology That’s Revolutionizing Stores

ANA/McKinsey. September 2018

Brick-and-mortar stores face mounting challenges as a result of changes in both consumers’ behaviors and the economics of retail. McKinsey and Co. identified numerous ways in which emerging technology can help retailers respond to those challenges.

Be sure to visit our full future of retail content portfolio for more great resources!

Get ANA's Future of Retail Report

For the first time in decades, major retailers are being forced to reassess their business model, and create unique, engaging experiences to bring customers back to brick and mortar. Brands must invest in in-store experiences and customer relationships to thrive in this new market.

 

ANA Marketing Futures spoke to marketers across the industry to weigh in on what the future holds for retailers and CPG brands alike, and created a guide to help brands master the omnichannel customer journey, and elevate the in-store customer experience.

Download the full report today!

Download the full report today!

ANA Marketing Futures: Our Story

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business. 

About the ANA

The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes nearly 2,000 companies with 25,000 brands that engage almost 150,000 industry professionals and collectively spend or support more than $400 billion in marketing and advertising annually.

 

Learn more at ana.net

 

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