WHAT IS D2C?

D2C is a type of e-commerce that removes all middlemen, or retailers. Brands that adopt the D2C business model circumvent traditional stores by selling directly to consumers online. This approach streamlines the buying journey and allows brands to retain full control of the manufacturing, marketing, and distribution of their products.

WHY SHOULD MARKETERS CARE?

D2C brands innovate at a rapid pace and excel at creating seamless experiences for consumers. At a time when shopping preferences and expectations are swiftly changing, D2C emphasizes satisfying consumer needs.

 

Not only are D2C brands disrupting the traditional retail landscape and transforming how consumers shop, but they are challenging legacy brands as they gain popularity and market share.

HOW CAN IT HELP YOUR BUSINESS?

The D2C approach can help a brand disrupt a market, rather than be disrupted, in a highly cost-effective way. Through speed, flexibility, and agility, D2C brands build share by selling directly to their target customers.

 

Adopting the D2C model has many advantages, including but not limited to low barriers to market entry, no physical footprint requirement, a favorable cost structure, direct ownership of customer relationships, access to first-party customer and transaction data, and the aptitude for hyper-target marketing.

Lisa Hurwitz

Innovating in a "Gold Rush" Market with Lisa Hurwitz of Grassroots Cannabis

Lisa Hurwitz, CMO and CIO of Grassroots Cannabis, welcomed us inside the Grassroots “Herbmobile” to share what it’s like growing a brand for the long-term in the midst of the “gold rush” market of legal cannabis.

> See all episodes

The Claw IS the Law: Alcohol Trends Leading up to 2020

This issue of Pulse explores disruptor brands and shifting consumer trends in the alcohol space.

> See all issues

Michael Bassik

CES 2019: Tech and Trends Marketers Need to Know

Whether or not you made it to the world's largest consumer technology show — CES — this webinar will take you to the heart of the showroom floor to explore the latest technological advances and what they mean for those who lead brands. 

> See all episodes

WHAT IS DIRECT-TO-CONSUMER?

D2C is a type of e-commerce that removes all middlemen, or retailers. Brands that adopt the D2C business model circumvent traditional stores by selling directly to consumers online. This approach streamlines the buying journey and allows brands to retain full control of the manufacturing, marketing, and distribution of their products.

WHY SHOULD MARKETERS CARE?

D2C brands innovate at a rapid pace and excel at creating seamless experiences for consumers. At a time when shopping preferences and expectations are swiftly changing, D2C emphasizes satisfying consumer needs.

 

Not only are D2C brands disrupting the traditional retail landscape and transforming how consumers shop, but they are challenging legacy brands as they gain popularity and market share.

HOW CAN IT HELP YOUR BUSINESS?

The D2C approach can help a brand disrupt a market, rather than be disrupted, in a highly cost-effective way. Through speed, flexibility, and agility, D2C brands build share by selling directly to their target customers.

 

Adopting the D2C model has many advantages, including but not limited to low barriers to market entry, no physical footprint requirement, a favorable cost structure, direct ownership of customer relationships, access to first-party customer and transaction data, and the aptitude for hyper-target marketing.

“Launching as a D2C or e-commerce-centric brand has significant advantages, including being able to rapidly test and optimize your creative and integrate early customer feedback into product revisions. But rapid sales channel diversification is key with rising CPAs on Facebook and Instagram and similar products cropping up in your company’s category.

 

The best digitally native brands will merchandise their early D2C sales results and parlay them into drop-ship relationships with key retailers with hopes of seeing in-store placements over time.”

Mike Grillo

President and Co-Founder

Gravity Products

Key Stats

ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.

Related Content

Want to take a deeper dive into D2C? ANA Members have access to brand stories, case studies, and expert webinars you won't find anywhere else. 

The Disruption of Direct-to-Consumer Brands

ANA. September 2019

Patrick Dolan shared findings from the “IAB 250 Direct Brands to Watch” report, which identified top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy.

DTC Market Delivers New Opportunities for Traditional Brands

ANA. September 2019

Direct-to-consumer brands put a new and popular spin on delivering products and services — and give traditional brands a run for their money. Chuck Kapelke shed light on this emerging business model and the rise of digitally native “disruptor” brands.

From Kickstarter to Consumer Product Model

ANA. March 2019

With the Gravity Blanket and other products, Gravity has developed a method of product development built to understand how consumers’ expectations are evolving — one that is also extremely cost-effective.

Download Now!

According to LUMA Partners’ recent research “D2C Brand LUMAScape,” there are currently more than 400 D2C companies, and this number is only growing. As more brands circumvent traditional stores by selling directly to consumers online, D2C will continue capturing market share while transforming how consumers shop.

 

To help marketers understand D2C and the threat this emerging economy presents for traditional retail, ANA Marketing Futures spoke with marketers, experts, and early adopters across the industry to get their perspective on D2C. The report summarizes key findings, statistics, trends, and case studies that explain how D2C brands are disrupting businesses, and what this shift means for marketers.

Mike Grillo

President and Co-Founder

Gravity Products

“Launching as a D2C or e-commerce-centric brand has significant advantages, including being able to rapidly test and optimize your creative and integrate early customer feedback into product revisions. But rapid sales channel diversification is key with rising CPAs on Facebook and Instagram and similar products cropping up in your company’s category.

 

The best digitally native brands will merchandise their early D2C sales results and parlay them into drop-ship relationships with key retailers with hopes of seeing in-store placements over time.”

Key Stats

ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.

Related Content

Want to take a deeper dive into blockchain? ANA Members have access to brand stories, case studies, and expert webinars you won't find anywhere else. 

The Disruption of Direct-to-Consumer Brands

ANA. September 2019

Patrick Dolan shared findings from the “IAB 250 Direct Brands to Watch” report, which identified top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy.

DTC Market Delivers New Opportunities for Traditional Brands

ANA. September 2019

Direct-to-consumer brands put a new and popular spin on delivering products and services — and give traditional brands a run for their money. Chuck Kapelke shed light on this emerging business model and the rise of digitally native “disruptor” brands.

From Kickstarter to Consumer Product Model

ANA. March 2019

With the Gravity Blanket and other products, Gravity has developed a method of product development built to understand how consumers’ expectations are evolving — one that is also extremely cost-effective.

Download Now!

According to LUMA Partners’ recent research “D2C Brand LUMAScape,” there are currently more than 400 D2C companies, and this number is only growing. As more brands circumvent traditional stores by selling directly to consumers online, D2C will continue capturing market share while transforming how consumers shop.

 

To help marketers understand D2C and the threat this emerging economy presents for traditional retail, ANA Marketing Futures spoke with marketers, experts, and early adopters across the industry to get their perspective on D2C. The report summarizes key findings, statistics, trends, and case studies that explain how D2C brands are disrupting businesses, and what this shift means for marketers.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

Copyright © 2019 Association of National Advertisers-established in 1910

Contact

10 Grand Central

155 E 44th Street

New York, NY 10017

Phone: 212.697.5950

 

Email: marketingfutures@ana.net

 

marketingfutures.ana.net