WHAT IS DIGITAL TRANSFORMATION?

Digital transformation is the change associated with the application of digital technology in all aspects of human society.

WHY SHOULD MARKETERS CARE?

In the past decade, new industries have emerged (and old ones have crumbled) almost completely due to changes brought about by advancements in digital technology. For marketers, embracing digital transformation is no longer optional, it is vital for brands' survival and growth.

HOW CAN IT HELP YOUR BUSINESS?

Digital transformation is a two-sided coin, and on the other side of digital disruption, there is digital opportunity. Marketers have the ability to understand their customers better than ever before, craft and tweak personalized creative quicker and more efficiently, and reach consumers in the ideal place, time, and context to drive engagement and ultimately, sales.

Lisa Hurwitz

Innovating in a "Gold Rush" Market with Lisa Hurwitz of Grassroots Cannabis

Lisa Hurwitz, CMO and CIO of Grassroots Cannabis, welcomed us inside the Grassroots “Herbmobile” to share what it’s like growing a brand for the long-term in the midst of the “gold rush” market of legal cannabis.

> See all episodes

The Claw IS the Law: Alcohol Trends Leading up to 2020

This issue of Pulse explores disruptor brands and shifting consumer trends in the alcohol space.

> See all issues

Michael Bassik

CES 2019: Tech and Trends Marketers Need to Know

Whether or not you made it to the world's largest consumer technology show — CES — this webinar will take you to the heart of the showroom floor to explore the latest technological advances and what they mean for those who lead brands. 

> See all episodes

WHAT IS DIGITAL TRANSFORMATION?

Digital transformation is the change associated with the application of digital technology in all aspects of human society.

WHY SHOULD MARKETERS CARE?

In the past decade, new industries have emerged (and old ones have crumbled) almost completely due to changes brought about by advancements in digital technology. For marketers, embracing digital transformation is no longer optional, it is vital for brands' survival and growth.

HOW CAN IT HELP YOUR BUSINESS?

Digital transformation is a two-sided coin, and on the other side of digital disruption, there is digital opportunity. Marketers have the ability to understand their customers better than ever before, craft and tweak personalized creative quicker and more efficiently, and reach consumers in the ideal place, time, and context to drive engagement and ultimately, sales.

“Today, there’s no excuse; you need to know technology, you need to have a desire to understand data, you need to respect and understand the basics of digital and ensure you’re asking the right questions of your partners. It’s not about having the answers, it’s knowing the right questions to ask your team and your partners, in the company and out.” 

Suzy Deering

CMO

eBay

Key Stats

ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.

Related Content

Want to take a deeper dive into digital transformation? ANA Members have access to brand stories, case studies, and expert webinars you won't find anywhere else. 

Emerging Opportunities

ANA. September 2018

Better access to the internet in emerging markets is creating new opportunities for brands to tell stories seamlessly across screens, across media, and across borders.

Ask the Expert Answers: Personalization

ANA. June 2018

How are business-to-consumer and business-to-business marketers approaching the development of personalization strategies and solutions? What are their goals in doing so? And what are the common challenges and impediments?

Reimagining Digital to Transform the Largest Businesses in the World

ANA. August 2018

Learn how the new field of behavioral design is developing systematic methods for developing experiences that drive real-world behaviors.

Download Now!

Digital transformation is the change associated with the application of digital technology in all aspects of human society. In the span of one decade, digital media has completely changed the way customers act, and as a result, the way brands do business.

 

ANA Marketing Futures spoke to marketers and experts across industries to get their opinion on the value and viability of this emerging trend, and created a guide for to help brands master marketing in a digital world.

Suzy Deering

CMO

eBay

“Today, there’s no excuse; you need to know technology, you need to have a desire to understand data, you need to respect and understand the basics of digital and ensure you’re asking the right questions of your partners. It’s not about having the answers, it’s knowing the right questions to ask your team and your partners, in the company and out.” 

Key Stats

ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.

Related Content

Want to take a deeper dive into digital transformation? ANA Members have access to brand stories, case studies, and expert webinars you won't find anywhere else. 

Emerging Opportunities

ANA. September 2018

Better access to the internet in emerging markets is creating new opportunities for brands to tell stories seamlessly across screens, across media, and across borders.

Ask the Expert Answers: Personalization

ANA. June 2018

How are business-to-consumer and business-to-business marketers approaching the development of personalization strategies and solutions? What are their goals in doing so? And what are the common challenges and impediments?

Reimagining Digital to Transform the Largest Businesses in the World

ANA. August 2018

Learn how the new field of behavioral design is developing systematic methods for developing experiences that drive real-world behaviors.

Download Now!

Digital transformation is the change associated with the application of digital technology in all aspects of human society. In the span of one decade, digital media has completely changed the way customers act, and as a result, the way brands do business.

 

ANA Marketing Futures spoke to marketers and experts across industries to get their opinion on the value and viability of this emerging trend, and created a guide for to help brands master marketing in a digital world.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

Copyright © 2019 Association of National Advertisers-established in 1910

Contact

10 Grand Central

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New York, NY 10017

Phone: 212.697.5950

 

Email: marketingfutures@ana.net

 

marketingfutures.ana.net