Why Chatbots Now?

WHAT ARE CHATBOTS?

A chatbot is an intelligent agent that helps people create value for little effort. In the case of conversational bots, it’s communicated through a SMS messaging interface.

WHY SHOULD MARKETERS CARE?

For marketers, chatbots provide an opportunity to reach millennials on the devices they use most: mobile. Additionally, chatbots allow self-service oriented consumers to get answers to their questions very quickly without having to navigate websites searching for information or products.

HOW CAN IT HELP YOUR BUSINESS?

By making it easier to consumers to shop, especially on their mobile device, chatbots can drive additional revenue growth and provide a competitive differentiator.

Why Chatbots Now?

WHAT ARE CHATBOTS?

A chatbot is an intelligent agent that helps people create value for little effort. In the case of conversational bots, it’s communicated through a SMS messaging interface.

WHY SHOULD MARKETERS CARE?

For marketers, chatbots provide an opportunity to reach millennials on the devices they use most: mobile. Additionally, chatbots allow self-service oriented consumers to get answers to their questions very quickly without having to navigate websites searching for information or products.

HOW CAN IT HELP YOUR BUSINESS?

By making it easier to consumers to shop, especially on their mobile device, chatbots can drive additional revenue growth and provide a competitive differentiator.

Expert Insight

"What’s generally missing when it comes to these types of projects is a true focus on the end user. What is the pain point that a chatbot is going to help alleviate?

 

It’s got to start there, because if there is no reason for the user to use it, then there’s going to be no engagement for us to measure and draft for the next round, and figure out how to iterate on it."

Brendan Bilko

Co-Founder and Head of Product and Creative

Dexter

Key Stats

ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.

Related Content

Want to take a deeper dive into chatbots? ANA Members have access to brand stories, case studies, and expert webinars you won't find anywhere else. 

Forevermark Chatbot

ANA. October 2018

Forevermark created a chatbot that engaged with shoppers online to help them make their jewelry selections and then find local stores to make their purchases.

The Humble Chatbot Has Grown Up

ANA. August 2018

Once seen as having limited utility for brands, the chatbot has matured into a key component in message marketing.

Rexbot Educates India's Youth on Healthy Sex

ANA. October 2018

Durex developed a chatbot that shared conversational, informative, and entertaining content about sex with young Indian consumer through Facebook messenger. 

Download Now!

A chatbot is a computer program that engages in one-to-one communication with humans through a desktop, text message, or even voice interface such as Apple's Siri.

 

ANA Marketing Futures surveyed marketers across industries, and captured key statistics, expert perspectives, and brand use cases in a comprehensive report which explored the implications of chatbots on marketing.

Download the full report today!

Expert Insight

Brendan Bilko

Co-Founder and Head of Product and Creative

Dexter

"What’s generally missing when it comes to these types of projects is a true focus on the end user. What is the pain point that a chatbot is going to help alleviate?

 

It’s got to start there, because if there is no reason for the user to use it, then there’s going to be no engagement for us to measure and draft for the next round, and figure out how to iterate on it."

Key Stats

ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.

Related Content

Want to take a deeper dive into chatbots? ANA Members have access to brand stories, case studies, and expert webinars you won't find anywhere else. 

Forevermark Chatbot

ANA. October 2018

Forevermark created a chatbot that engaged with shoppers online to help them make their jewelry selections and then find local stores to make their purchases.

The Humble Chatbot Has Grown Up

ANA. August 2018

Once seen as having limited utility for brands, the chatbot has matured into a key component in message marketing.

Rexbot Educates India's Youth on Healthy Sex

ANA. October 2018

Durex developed a chatbot that shared conversational, informative, and entertaining content about sex with young Indian consumer through Facebook messenger. 

Download Now!

A chatbot is a computer program that engages in one-to-one communication with humans through a desktop, text message, or even voice interface such as Apple's Siri.

ANA Marketing Futures surveyed marketers across industries, and captured key statistics, expert perspectives, and brand use cases in a comprehensive report which explored the implications of chatbots on marketing.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

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Contact

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Email: marketingfutures@ana.net

 

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