Why Blockchain Now?

WHAT IS BLOCKCHAIN?

Blockchain, essentially a massive ledger of transactions, is an open and shared database that operates in a decentralized network format. That means large amounts of information can be transmitted and added onto it without compromising security. Nobody can alter the blockchain, and no single person can destroy it.

WHY SHOULD MARKETERS CARE?

Blockchain has proven useful across finance and its application to marketing shows potential in four ways: ad-delivery verification, corporate social responsibility, marketing, and managing consumer data. 

HOW CAN IT HELP YOUR BUSINESS?

As such, experts believe blockchain can be used to eliminate fraud in ad delivery. It can let consumers know the "story" behind a product in an authentic way. And there are also applications towards corporate social responsibility for brands.

Why Blockchain Now?

WHAT IS BLOCKCHAIN?

Blockchain, essentially a massive ledger of transactions, is an open and shared database that operates in a decentralized network format. That means large amounts of information can be transmitted and added onto it without compromising security. Nobody can alter the blockchain, and no single person can destroy it.

WHY SHOULD MARKETERS CARE?

Blockchain has proven useful across finance and its application to marketing shows potential in four ways: ad-delivery verification, corporate social responsibility, marketing, and managing consumer data. 

HOW CAN IT HELP YOUR BUSINESS?

As such, experts believe blockchain can be used to eliminate fraud in ad delivery. It can let consumers know the "story" behind a product in an authentic way. And there are also applications towards corporate social responsibility for brands.

Expert Insight

“This is not a fad, it’s important that bandwidth and time is invested, and not to be dismissive of the technology due to missteps – pay attention, invest in understanding the implications, invest in team members that will spend time understanding the implications on your business, your consumers, and be consistent around it – that would be the best place to start for the absolute beginner.”

Izzet Agoren

VP of Data Intelligence

Raxua

Key Stats

ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.

Related Content

Want to take a deeper dive into blockchain? ANA Members have access to brand stories, case studies, and expert webinars you won't find anywhere else. 

How Blockchain Technology Promotes Transparency and Facilitates Reconciliation

ANA. March 2018

NYAIX discussed the advantages that advertisers can harness by using blockchain technology.

What Blockchain Means for B2B Marketers

ANA. May 2018

While the marketing community hasn't fully embraced blockchain, the technology does hold promise to improve the digital media supply chain.

What the Heck Is Blockchain and Why Should Marketers Care?

ANA. March 2018

Learn why it's okay for marketers to get excited about blockchain, and how this technology can positively impact our industry over the next two years.

Download Now!

Blockchain technology is a distributed, decentralized ledger that can be used to track anything of value. Its applications to the marketing digital supply chain are still being explored, but there is optimism around its ability to increase accountability within the digital advertising ecosystem.

 

ANA Marketing Futures spoke with marketers and experts across the industry to get their perspective on blockchain as it relates to marketing, and created a guide containing expert perspectives and tips for those considering blockchain technology for their brands.

Download the full report today!

Expert Insight

Izzet Agoren

VP of Data Intelligence

Raxua

“This is not a fad, it’s important that bandwidth and time is invested, and not to be dismissive of the technology due to missteps – pay attention, invest in understanding the implications, invest in team members that will spend time understanding the implications on your business, your consumers, and be consistent around it – that would be the best place to start for the absolute beginner.”

Key Stats

ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.

Related Content

Want to take a deeper dive into blockchain? ANA Members have access to brand stories, case studies, and expert webinars you won't find anywhere else. 

How Blockchain Technology Promotes Transparency and Facilitates Reconciliation

ANA. March 2018

NYAIX discussed the advantages that advertisers can harness by using blockchain technology.

What Blockchain Means for B2B Marketers

ANA. May 2018

While the marketing community hasn't fully embraced blockchain, the technology does hold promise to improve the digital media supply chain.

What the Heck Is Blockchain and Why Should Marketers Care?

ANA. March 2018

Learn why it's okay for marketers to get excited about blockchain, and how this technology can positively impact our industry over the next two years.

Download Now!

Blockchain technology is a distributed, decentralized ledger that can be used to track anything of value. Its applications to the marketing digital supply chain are still being explored, but there is optimism around its ability to increase accountability within the digital advertising ecosystem.

 

ANA Marketing Futures spoke with marketers and experts across the industry to get their perspective on blockchain as it relates to marketing, and created a guide containing expert perspectives and tips for those considering blockchain technology for their brands.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

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