ARTIFICIAL
INTELLIGENCE
WHAT IS ARTIFICIAL INTELLIGENCE?
Artificial intelligence (AI) is the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.
WHY SHOULD MARKETERS CARE?
AI can help marketers connect with consumers in a myriad of ways, including powering chatbots to bring one-to-one engagement to scale, processing massive amounts of data to generate better insights, and optimizing existing systems to run more efficiently and effectively.
HOW CAN IT HELP YOUR BUSINESS?
Businesses can use AI to improve customer service via interactive platforms; generate data-driven insights to improve creative, messaging, and targeting; and automate existing systems to drive efficiency and cost savings.
For the majority of the U.S. workforce, the past three months have been a complete paradigm shift in what’s considered “business as usual.” Millions of us are, for the first time in our careers, working entirely remotely, and brands across the country are scrambling to establish a “new normal.” But what if your entire workforce was remote to begin with? Marketing Futures spoke with Russ Perry, the founder of Design Pickle, a member of Inc.’s 500 fastest growing companies in 2019, about what it’s like to manage a staff of more than 400, of which only a small handful live and work in the company’s headquarter city of Scottsdale, Arizona. Russ discussed what the first few weeks of the COVID-19 crisis were like for Design Pickle, and shared advice for leaders looking to maintain creativity and camaraderie from afar.
> See all episodes
Prior to the pandemic, adoption of virtual doctor visits was negligible (at just 11%, according to a McKinsey survey). Since social distancing and quarantine, however, those numbers have rocketed to 46 percent, and the comfort and ease both consumers and doctors are finding through telehealth, or telemedicine, indicate that it’s here to stay post-COVID. But the surge in telehealth begs the question: if some vital services like healthcare can be delivered virtually, what other traditionally physical industries may also find themselves delivering via cyberspace? For the moment, telehealth is ruling the space and the resources below discuss its growth, application, and future.
> See all issues
WHAT IS ARTIFICIAL INTELLIGENCE?
Artificial intelligence (AI) is the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.
WHY SHOULD MARKETERS CARE?
AI can help marketers connect with consumers in a myriad of ways, including powering chatbots to bring one-to-one engagement to scale, processing massive amounts of data to generate better insights, and optimizing existing systems to run more efficiently and effectively.
HOW CAN IT HELP YOUR BUSINESS?
Businesses can use AI to improve customer service via interactive platforms; generate data-driven insights to improve creative, messaging, and targeting; and automate existing systems to drive efficiency and cost savings.
"AI systems are not wholesale replacing us; rather, they are amplifying our skills and collaborating with us to achieve productivity gains that have previously not been possible.”
Paul R. Doherty and H. James Wilson
Authors of Human + Machine: Reimagining Work in the Age of AI
Key Stats
ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.
Related Content
Want to take a deeper dive into AI? ANA Members have access to brand stories, case studies, and expert webinars you won't find anywhere else.
Digitas: Exploring AI-Born Creativity
ANA. May 2019
Digitas explored what future AI applications may be widely adopted in five to 10 years.
How AI Will Affect the Future of Email Marketing
ANA. April 2019
Rather than fearing the rise of AI and machine learning, Loren McDonald of IBM Watson Marketing advised that marketers embrace it, and shared what AI and machine learning is, where it’ll have the greatest impact, and the keys to success.
How HSBC Generates Loyalty with AI
ANA. April 2019
Maritz Motivation Solutions explained how it used AI to improve the recommendations that credit-card holders received for redeeming their loyalty points.
Download Now!
Artificial Intelligence (AI) is a specialized brand of computer science that focuses on enabling computers to perform tasks that normally require human intelligence, such as visual perception and speech recognition. Predictive analytics and machine learning are also important capabilities of AI.
ANA Marketing Futures spoke with marketers across the industry to get their perspective on AI, and created a guide to inform and empower brands to embrace this transformative trend.
Download the full report today!
Paul R. Doherty and H. James Wilson
Authors of Human + Machine: Reimagining Work in the Age of AI
"AI systems are not wholesale replacing us; rather, they are amplifying our skills and collaborating with us to achieve productivity gains that have previously not been possible.”
Key Stats
ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.
Related Content
Want to take a deeper dive into AI? ANA Members have access to brand stories, case studies, and expert webinars you won't find anywhere else.
Digitas: Exploring AI-Born Creativity
ANA. May 2019
Digitas explored what future AI applications may be widely adopted in five to 10 years.
How AI Will Affect the Future of Email Marketing
ANA. April 2019
Rather than fearing the rise of AI and machine learning, Loren McDonald of IBM Watson Marketing advised that marketers embrace it, and shared what AI and machine learning is, where it’ll have the greatest impact, and the keys to success.
How HSBC Generates Loyalty with AI
ANA. April 2019
Maritz Motivation Solutions explained how it used AI to improve the recommendations that credit-card holders received for redeeming their loyalty points.
Download Now!
Artificial Intelligence (AI) is a specialized brand of computer science that focuses on enabling computers to perform tasks that normally require human intelligence, such as visual perception and speech recognition. Predictive analytics and machine learning are also important capabilities of AI.
ANA Marketing Futures spoke with marketers across the industry to get their perspective on AI, and created a guide to inform and empower brands to embrace this transformative trend.
About ANA Marketing Futures
Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.
ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.
Copyright © 2020 Association of National Advertisers-established in 1910
Contact
10 Grand Central
155 E 44th Street
New York, NY 10017
Phone: 212.697.5950
Email: marketingfutures@ana.net
