YOUR CAR,

REIMAGINED

In Partnership With

If your car can drive itself, what do you plan to do while you are being driven? Several startups are racing to create your new car experience, once your hands and minds can separate from driving. The average American driver spends just under an hour driving every day, making the car our third living space (after home and work).


Every day in the U.S., over 6 million rides are requested via mobile phone and all signs point to the car becoming a place of free time where you can catch up on emails, shop, watch movies, read or even have new experiences.

The Future of Work, with Russ Perry of Design Pickle

For the majority of the U.S. workforce, the past three months have been a complete paradigm shift in what’s considered “business as usual.” Millions of us are, for the first time in our careers, working entirely remotely, and brands across the country are scrambling to establish a “new normal.” But what if your entire workforce was remote to begin with? Marketing Futures spoke with Russ Perry, the founder of Design Pickle, a member of Inc.’s 500 fastest growing companies in 2019, about what it’s like to manage a staff of more than 400, of which only a small handful live and work in the company’s headquarter city of Scottsdale, Arizona. Russ discussed what the first few weeks of the COVID-19 crisis were like for Design Pickle, and shared advice for leaders looking to maintain creativity and camaraderie from afar.

> See all episodes
Get Up Stand Up: Brand Response to Black Lives Matter

Brands share a unique voice that consumers pay close attention to, and marketers can choose to amplify or mute that voice. Brand responses to the COVID-19 crisis have run the gamut from sensitive to tone-deaf, and consumer perception of those brands can change as a result of their responses. As the United States struggles with racial and policing issues, what can brands do to show they are fully allied to current causes, and not just toeing the line, or worse, throwing fuel on the fire?

> See all issues

YOUR CAR,

REIMAGINED

In Partnership With

If your car can drive itself, what do you plan to do while you are being driven? Several startups are racing to create your new car experience, once your hands and minds can separate from driving. The average American driver spends just under an hour driving every day, making the car our third living space (after home and work).


Every day in the U.S., over 6 million rides are requested via mobile phone and all signs point to the car becoming a place of free time where you can catch up on emails, shop, watch movies, read or even have new experiences.

TELENAV
IN-CAR COMMERCE

 

In-car commerce saves drivers valuable time and money on the road by bringing vehicle payment and order-ahead capabilities to the car. Combining Telenav’s location-based services and advertising capabilities, drivers can take advantage of ordering and paying for their favorite item(s) before they even arrive at their destination. Fully voice-enabled and integrated into navigation, search, maps and predictive cards, Telenav’s technology will let drivers do almost anything from the comfort of their car.

 

 

 

 

 

 

 

 

 

 

WAYRAY
AR IN THE CAR

 

Wayray is creating the first holographic AR navigation system for cars that is projected onto windows and windshields. Whether enhanced navigation, safety features or elements to supplement the travelers’ experience, AR integration potential in vehicles offers drivers a new way to own the road.

 

 

 

 

 

 

IVEE
PASSENGER FIRST MOBILITY

 

If the future of local transportation is in ride sharing services, Ivee wants to take an everyday cross-town trip and turn it into a remarkable experience. From entertainment to WiFi to free swag, each experience will be customized to riders’ mood and where they’re going. Plus, all the cars are 100% electric for zero emissions.

About VentureFuel

VentureFuel helps futurize established companies by tapping into emerging technologies and breakthrough startups. Their innovation programs solve specific business challenges, uncovering first-to-market opportunities and delivering tangible results. From Corporate Accelerators to Innovation-as-a-Service to Strategic Projects, VentureFuel leverages our global network of top investors, scouts, founders and academics to deliver what’s next, now.

 

TELENAV
IN-CAR COMMERCE

 

In-car commerce saves drivers valuable time and money on the road by bringing vehicle payment and order-ahead capabilities to the car. Combining Telenav’s location-based services and advertising capabilities, drivers can take advantage of ordering and paying for their favorite item(s) before they even arrive at their destination. Fully voice-enabled and integrated into navigation, search, maps and predictive cards, Telenav’s technology will let drivers do almost anything from the comfort of their car.

 

WAYRAY
AR IN THE CAR

 

Wayray is creating the first holographic AR navigation system for cars that is projected onto windows and windshields. Whether enhanced navigation, safety features or elements to supplement the travelers’ experience, AR integration potential in vehicles offers drivers a new way to own the road.

 

IVEE
PASSENGER FIRST MOBILITY

 

If the future of local transportation is in ride sharing services, Ivee wants to take an everyday cross-town trip and turn it into a remarkable experience. From entertainment to WiFi to free swag, each experience will be customized to riders’ mood and where they’re going. Plus, all the cars are 100% electric for zero emissions.

About VentureFuel

VentureFuel helps futurize established companies by tapping into emerging technologies and breakthrough startups. Their innovation programs solve specific business challenges, uncovering first-to-market opportunities and delivering tangible results. From Corporate Accelerators to Innovation-as-a-Service to Strategic Projects, VentureFuel leverages our global network of top investors, scouts, founders and academics to deliver what’s next, now.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

Copyright © 2020 Association of National Advertisers-established in 1910

Contact

10 Grand Central

155 E 44th Street

New York, NY 10017

Phone: 212.697.5950

 

Email: marketingfutures@ana.net

 

marketingfutures.ana.net