YOUR CAR,

REIMAGINED

In Partnership With

If your car can drive itself, what do you plan to do while you are being driven? Several startups are racing to create your new car experience, once your hands and minds can separate from driving. The average American driver spends just under an hour driving every day, making the car our third living space (after home and work).


Every day in the U.S., over 6 million rides are requested via mobile phone and all signs point to the car becoming a place of free time where you can catch up on emails, shop, watch movies, read or even have new experiences.

A Personalized Future, with Mike Barclay of MoEngage

Personalization in marketing is nothing new; since the dawn of the internet, brands have been able to customize messaging to specific groups or even individuals. However, we haven’t always used this engagement superpower for good. Many brands have been guilty of getting a little too personal and creeping out their customers in the process. But today’s guest says there’s a bright future for personalization as a cornerstone to modern marketing. Mike Barclay of MoEngage joined the pod to discuss the highs and lows of personalization, and what brands born before the dawn of the internet can do to get in on the personalization game.

> See all episodes
QR Codes: Are they Back for Real This Time?

QR Codes are an extension of the barcode, and were first introduced as a way for manufacturers to scan larger amounts of data quickly. By 2011, retailers and tradeshows were able to take advantage of smartphone technology to utilize QR codes in their inventories, badging, and check-ins — and slowly there emerged consumer usage in the form of online offers.
The process, however, was clunky and involved third-party app software to get QR Codes to work. Fast forward to 2020, when the COVID-19 pandemic raged, and the need for contactless interaction became paramount. It was during this time that QR Code technology could now exist on everything from packaging to OOH signage, and with a simple hover of a smartphone’s camera send consumers to microsites, check-in pages, and offers.
This has allowed marketers to take advantage of QR Codes in ways previously unthought of; however, like most technologies, there are privacy and safety issues to be aware of — and the current speed and ease of QR Code usage means large untapped potential for marketers in the future as well. Read on to see how marketers are using them and addressing issues with QR Codes.

> See all issues

YOUR CAR,

REIMAGINED

In Partnership With

If your car can drive itself, what do you plan to do while you are being driven? Several startups are racing to create your new car experience, once your hands and minds can separate from driving. The average American driver spends just under an hour driving every day, making the car our third living space (after home and work).


Every day in the U.S., over 6 million rides are requested via mobile phone and all signs point to the car becoming a place of free time where you can catch up on emails, shop, watch movies, read or even have new experiences.

TELENAV
IN-CAR COMMERCE

 

In-car commerce saves drivers valuable time and money on the road by bringing vehicle payment and order-ahead capabilities to the car. Combining Telenav’s location-based services and advertising capabilities, drivers can take advantage of ordering and paying for their favorite item(s) before they even arrive at their destination. Fully voice-enabled and integrated into navigation, search, maps and predictive cards, Telenav’s technology will let drivers do almost anything from the comfort of their car.

 

 

 

 

 

 

 

 

 

 

WAYRAY
AR IN THE CAR

 

Wayray is creating the first holographic AR navigation system for cars that is projected onto windows and windshields. Whether enhanced navigation, safety features or elements to supplement the travelers’ experience, AR integration potential in vehicles offers drivers a new way to own the road.

 

 

 

 

 

 

IVEE
PASSENGER FIRST MOBILITY

 

If the future of local transportation is in ride sharing services, Ivee wants to take an everyday cross-town trip and turn it into a remarkable experience. From entertainment to WiFi to free swag, each experience will be customized to riders’ mood and where they’re going. Plus, all the cars are 100% electric for zero emissions.

About VentureFuel

VentureFuel helps futurize established companies by tapping into emerging technologies and breakthrough startups. Their innovation programs solve specific business challenges, uncovering first-to-market opportunities and delivering tangible results. From Corporate Accelerators to Innovation-as-a-Service to Strategic Projects, VentureFuel leverages our global network of top investors, scouts, founders and academics to deliver what’s next, now.

 

TELENAV
IN-CAR COMMERCE

 

In-car commerce saves drivers valuable time and money on the road by bringing vehicle payment and order-ahead capabilities to the car. Combining Telenav’s location-based services and advertising capabilities, drivers can take advantage of ordering and paying for their favorite item(s) before they even arrive at their destination. Fully voice-enabled and integrated into navigation, search, maps and predictive cards, Telenav’s technology will let drivers do almost anything from the comfort of their car.

 

WAYRAY
AR IN THE CAR

 

Wayray is creating the first holographic AR navigation system for cars that is projected onto windows and windshields. Whether enhanced navigation, safety features or elements to supplement the travelers’ experience, AR integration potential in vehicles offers drivers a new way to own the road.

 

IVEE
PASSENGER FIRST MOBILITY

 

If the future of local transportation is in ride sharing services, Ivee wants to take an everyday cross-town trip and turn it into a remarkable experience. From entertainment to WiFi to free swag, each experience will be customized to riders’ mood and where they’re going. Plus, all the cars are 100% electric for zero emissions.

About VentureFuel

VentureFuel helps futurize established companies by tapping into emerging technologies and breakthrough startups. Their innovation programs solve specific business challenges, uncovering first-to-market opportunities and delivering tangible results. From Corporate Accelerators to Innovation-as-a-Service to Strategic Projects, VentureFuel leverages our global network of top investors, scouts, founders and academics to deliver what’s next, now.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

Copyright © 2020 Association of National Advertisers-established in 1910

Contact

10 Grand Central

155 E 44th Street

New York, NY 10017

Phone: 212.697.5950

 

Email: marketingfutures@ana.net

 

marketingfutures.ana.net