THE BATTLE

FOR YOUR

HOME

In Partnership With

Alexa, turn on my lights. Turn on the heat. Turn on music. Measure out 3 cups of water. Add to shopping cart. Call Grandma on Portal. Homes are getting smarter and more efficient, accelerated by 5G and a plethora of connected devices. In December 2019, Amazon, Google, Apple and the Zigbee Alliance unveiled a new working group to promote the adoption of a new royalty-free connectivity standard to make smart home products more compatible. This will undoubtedly lead to more players entering the space with the ability to work with existing hubs and players. With more smart appliances, dynamic lighting, warming toilet seats, voice-activated faucets and automatic window coverings, there will be a battle for your attention in your own home.


The total smart and connected homes market is estimated to reach $263 billion by 2025.


Something to watch: Prashanth Halappa, Senior Product Manager at Amazon, touted a new Alexa feature that will “use inventory sensors in your smart home skill to provide consumption updates and Alexa does the rest. Alexa will let customers know when supplies used by your device are running low or parts need replacement.” No more ordering printer cartridges, toothbrush heads, detergent.

Building the Next Generation of AI, with Helixa

Artificial Intelligence touches just about every facet of our modern lives, and its effect on marketing cannot be overstated. So, when you want to learn about what’s now, new, and next in AI, who do you turn to other than the folks that are building it? Today we’re joined by Antonio Maiorino and Alberto Mario Pirovano of Helixa, to talk about the evolving world of marketing automation, from next-gen chatbots to natural language processing. The two shared a peek behind the curtain on new developments in the company and discussed what other innovations could come from cracking the code of processing natural language.

> See all episodes
Is It Live, or is it an Infomercial? The Potential for Livestreaming to Revolutionize Content and E-commerce

The COVID-19 pandemic and the quarantines that followed quickly changed the way brands could sell and show off their products, fostering a need for marketers to get inventive with their tactics. The online space also evolved during this time, becoming increasingly dominant and the perfect place to welcome creativity beyond banner ads, video, and social posts. Enter livestreaming, a tactic already well established by gamers and other communities as a way to connect with one another in real-time. What better way for marketers to connect with consumers with so many traditional methods inaccessible for the foreseeable future? Similar to a television informercial or home shopping network, livestreaming offers all of the benefits of those models but cuts out production costs and call-center middlemen. While brand livestreaming is mainly centered in Asia at the moment, there is a huge opportunity and an eager audience ready for marketers to connect with everywhere else.

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THE BATTLE FOR

YOUR HOME

In Partnership With

Alexa, turn on my lights. Turn on the heat. Turn on music. Measure out 3 cups of water. Add to shopping cart. Call Grandma on Portal. Homes are getting smarter and more efficient, accelerated by 5G and a plethora of connected devices. In December 2019, Amazon, Google, Apple and the Zigbee Alliance unveiled a new working group to promote the adoption of a new royalty-free connectivity standard to make smart home products more compatible. This will undoubtedly lead to more players entering the space with the ability to work with existing hubs and players. With more smart appliances, dynamic lighting, warming toilet seats, voice-activated faucets and automatic window coverings, there will be a battle for your attention in your own home.


The total smart and connected homes market is estimated to reach $263 billion by 2025.


Something to watch: Prashanth Halappa, Senior Product Manager at Amazon, touted a new Alexa feature that will “use inventory sensors in your smart home skill to provide consumption updates and Alexa does the rest. Alexa will let customers know when supplies used by your device are running low or parts need replacement.” No more ordering printer cartridges, toothbrush heads, detergent.

 

PANTRYON
YOUR GROCERY LIST, AUTOMATICALLY

 

PantryOn is an app-centric household appliance system designed for real-time management of household goods like food and cleaning supplies. Fully automated shopping lists are generated, and the system requires no human involvement in the purchase process. PantryOn saves you time, energy and the money of wasted items. Plus, you’ll never run out of toilet paper.

 

 

 

 

 

TIGOUT
THE KEURIG OF PASTRIES

 

Imagine a machine sitting in your kitchen and a capsule, that together in just a few minutes give you bakery-quality pastries in perfect portions. Their recipes combine quality ingredients with great textures and flavors including muffins, brownies, chocolate fudge cakes, apple crumbles and meringues. You can even control it remotely via the connected mobile app.

 

DREEM
HOME SLEEP CARE

 

One headband, a world of solutions to help you sleep. Dreem’s custom approach to sleep uses personalized data to monitor, assess and create a tailored plan of exercises, coaching and support to help users get the best sleep of their lives.

About VentureFuel

VentureFuel helps futurize established companies by tapping into emerging technologies and breakthrough startups. Their innovation programs solve specific business challenges, uncovering first-to-market opportunities and delivering tangible results. From Corporate Accelerators to Innovation-as-a-Service to Strategic Projects, VentureFuel leverages our global network of top investors, scouts, founders and academics to deliver what’s next, now.

 

PANTRYON
YOUR GROCERY LIST, AUTOMATICALLY

 

PantryOn is an app-centric household appliance system designed for real-time management of household goods like food and cleaning supplies. Fully automated shopping lists are generated, and the system requires no human involvement in the purchase process. PantryOn saves you time, energy and the money of wasted items. Plus, you’ll never run out of toilet paper.

 

TIGOUT
THE KEURIG OF PASTRIES

 

Imagine a machine sitting in your kitchen and a capsule, that together in just a few minutes give you bakery-quality pastries in perfect portions. Their recipes combine quality ingredients with great textures and flavors including muffins, brownies, chocolate fudge cakes, apple crumbles and meringues. You can even control it remotely via the connected mobile app.

 

DREEM
HOME SLEEP CARE

 

One headband, a world of solutions to help you sleep. Dreem’s custom approach to sleep uses personalized data to monitor, assess and create a tailored plan of exercises, coaching and support to help users get the best sleep of their lives.

About VentureFuel

VentureFuel helps futurize established companies by tapping into emerging technologies and breakthrough startups. Their innovation programs solve specific business challenges, uncovering first-to-market opportunities and delivering tangible results. From Corporate Accelerators to Innovation-as-a-Service to Strategic Projects, VentureFuel leverages our global network of top investors, scouts, founders and academics to deliver what’s next, now.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

Copyright © 2020 Association of National Advertisers-established in 1910

Contact

10 Grand Central

155 E 44th Street

New York, NY 10017

Phone: 212.697.5950

 

Email: marketingfutures@ana.net

 

marketingfutures.ana.net