GHOSTS IN

THE KITCHEN

In Partnership With

Ghost kitchens, also known as virtual or cloud kitchens, have investors drooling even if chefs and diners aren’t sure they find them as appetizing. According to Technomic, in 2018 consumers spent $10.2 billion on orders through third-party delivery platforms like UberEats and GrubHub. This growth exacerbates the fact that most restaurants lose money on delivery and that delivery cannibalizes in-restaurant sales. Enter ghost kitchens, which have received over $45 billion in VC funding.

 

A ghost kitchen is a stripped down commercial kitchen with no dine-in options that operates a RAAS (Restaurant-As-A-Service) model where all the logistics of delivery and kitchen infrastructure are taken care of. This enables multiple restaurants to operate under one roof to maximize delivery sales while minimizing overhead on real estate and kitchen costs.

 

But what about the art of cooking? The unique individual flavors of a chef? These will of course continue to exist, but when was the last time you thought about the unique flavors of McDonald’s or Applebee’s or Domino's? If you want consistent product conveniently delivered, and aren’t interested in a dining experience, this model allows for more consumer choice at greater speed and convenience.

Building the Next Generation of AI, with Helixa

Artificial Intelligence touches just about every facet of our modern lives, and its effect on marketing cannot be overstated. So, when you want to learn about what’s now, new, and next in AI, who do you turn to other than the folks that are building it? Today we’re joined by Antonio Maiorino and Alberto Mario Pirovano of Helixa, to talk about the evolving world of marketing automation, from next-gen chatbots to natural language processing. The two shared a peek behind the curtain on new developments in the company and discussed what other innovations could come from cracking the code of processing natural language.

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Is It Live, or is it an Infomercial? The Potential for Livestreaming to Revolutionize Content and E-commerce

The COVID-19 pandemic and the quarantines that followed quickly changed the way brands could sell and show off their products, fostering a need for marketers to get inventive with their tactics. The online space also evolved during this time, becoming increasingly dominant and the perfect place to welcome creativity beyond banner ads, video, and social posts. Enter livestreaming, a tactic already well established by gamers and other communities as a way to connect with one another in real-time. What better way for marketers to connect with consumers with so many traditional methods inaccessible for the foreseeable future? Similar to a television informercial or home shopping network, livestreaming offers all of the benefits of those models but cuts out production costs and call-center middlemen. While brand livestreaming is mainly centered in Asia at the moment, there is a huge opportunity and an eager audience ready for marketers to connect with everywhere else.

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GHOSTS IN

THE KITCHEN

In Partnership With

Ghost kitchens, also known as virtual or cloud kitchens, have investors drooling even if chefs and diners aren’t sure they find them as appetizing. According to Technomic, in 2018 consumers spent $10.2 billion on orders through third-party delivery platforms like UberEats and GrubHub. This growth exacerbates the fact that most restaurants lose money on delivery and that delivery cannibalizes in-restaurant sales. Enter ghost kitchens, which have received over $45 billion in VC funding.

 

A ghost kitchen is a stripped down commercial kitchen with no dine-in options that operates a RAAS (Restaurant-As-A-Service) model where all the logistics of delivery and kitchen infrastructure are taken care of. This enables multiple restaurants to operate under one roof to maximize delivery sales while minimizing overhead on real estate and kitchen costs.

 

But what about the art of cooking? The unique individual flavors of a chef? These will of course continue to exist, but when was the last time you thought about the unique flavors of McDonald’s or Applebee’s or Domino's? If you want consistent product conveniently delivered, and aren’t interested in a dining experience, this model allows for more consumer choice at greater speed and convenience.

 

 

 

KITOPI
KITCHENS ON DEMAND

 

Powering the on-demand food economy, Kitchen Operations Innovation (Kit. Op. I) combines call center operations, kitchen operations and delivery operations to streamline the entire on-demand delivery process for restaurants. Essentially, they cook and deliver on behalf of other food brands. This enables delivery-only locations with minimum capital expenditure and time.

 

 

 

 

 

 

 

 

 

ZUUL KITCHENS
FULL KITCHEN SUITE OF SUPPORT

 

In the capital-intensive marketplace of the urban restaurant, Zuul provides a home and resources for ghost kitchens. Their goal is to support seamless expansion and new revenue channels for restaurant brands. Zuul’s services include kitchen infrastructure, menu consultation, POS and delivery tech as well as on-site fulfillment.

 

 

 

 

 

 

CLOUD KITCHENS
PUTTING THE SMART INTO THE KITCHEN

 

Like WeWork for restaurant kitchens, Cloud Kitchens rents commercial space to offer delivery-only restaurants and chefs a place to prepare food without needing the dine-in, capital intensive brick and mortar side of the restaurant business. Advantages for growing restaurant brands include lower real estate costs, more efficient labor and de-risking the food experimentation process.

About VentureFuel

VentureFuel helps futurize established companies by tapping into emerging technologies and breakthrough startups. Their innovation programs solve specific business challenges, uncovering first-to-market opportunities and delivering tangible results. From Corporate Accelerators to Innovation-as-a-Service to Strategic Projects, VentureFuel leverages our global network of top investors, scouts, founders and academics to deliver what’s next, now.

 

KITOPI
KITCHENS ON DEMAND

 

Powering the on-demand food economy, Kitchen Operations Innovation (Kit. Op. I) combines call center operations, kitchen operations and delivery operations to streamline the entire on-demand delivery process for restaurants. Essentially, they cook and deliver on behalf of other food brands. This enables delivery-only locations with minimum capital expenditure and time.

 

ZUUL KITCHENS
FULL KITCHEN SUITE OF SUPPORT

 

In the capital-intensive marketplace of the urban restaurant, Zuul provides a home and resources for ghost kitchens. Their goal is to support seamless expansion and new revenue channels for restaurant brands. Zuul’s services include kitchen infrastructure, menu consultation, POS and delivery tech as well as on-site fulfillment.

 

CLOUD KITCHENS
PUTTING THE SMART INTO THE KITCHEN

 

Like WeWork for restaurant kitchens, Cloud Kitchens rents commercial space to offer delivery-only restaurants and chefs a place to prepare food without needing the dine-in, capital intensive brick and mortar side of the restaurant business. Advantages for growing restaurant brands include lower real estate costs, more efficient labor and de-risking the food experimentation process.

About VentureFuel

VentureFuel helps futurize established companies by tapping into emerging technologies and breakthrough startups. Their innovation programs solve specific business challenges, uncovering first-to-market opportunities and delivering tangible results. From Corporate Accelerators to Innovation-as-a-Service to Strategic Projects, VentureFuel leverages our global network of top investors, scouts, founders and academics to deliver what’s next, now.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

Copyright © 2020 Association of National Advertisers-established in 1910

Contact

10 Grand Central

155 E 44th Street

New York, NY 10017

Phone: 212.697.5950

 

Email: marketingfutures@ana.net

 

marketingfutures.ana.net