REIMAGINING

PACKAGING &

SUSTAINABILITY

In Partnership With

We are what we eat and drink. Our world is becoming what we throw away. The convenience afforded to us by e-commerce, globalization and plastics is destroying the planet and consumers are wising up to choosing brands based on their commitment to sustainability.

 

91% of potentially recyclable plastic in the U.S. ends up in landfills. Worse, it takes thousands of years to disintegrate and never really goes away. By 2050, the volume of accumulated plastics in the oceans will be greater than that of fish.

 

Production of one cardboard box (usually used only once) causes more than 260g of CO2 emissions, not including additional sticker tape, labelling or filling material.

 

More than 80% of consumers say they feel it is “important or extremely important” that companies design their products to be more environmentally friendly.

 

What if we shipped our e-commerce items with reusable materials? What if plastic bottles were biodegradable and compostable? As usual, startups are leading the way in creating new products and opportunities to seize this consumer white-space and help save the planet.

Building the Next Generation of AI, with Helixa

Artificial Intelligence touches just about every facet of our modern lives, and its effect on marketing cannot be overstated. So, when you want to learn about what’s now, new, and next in AI, who do you turn to other than the folks that are building it? Today we’re joined by Antonio Maiorino and Alberto Mario Pirovano of Helixa, to talk about the evolving world of marketing automation, from next-gen chatbots to natural language processing. The two shared a peek behind the curtain on new developments in the company and discussed what other innovations could come from cracking the code of processing natural language.

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Is It Live, or is it an Infomercial? The Potential for Livestreaming to Revolutionize Content and E-commerce

The COVID-19 pandemic and the quarantines that followed quickly changed the way brands could sell and show off their products, fostering a need for marketers to get inventive with their tactics. The online space also evolved during this time, becoming increasingly dominant and the perfect place to welcome creativity beyond banner ads, video, and social posts. Enter livestreaming, a tactic already well established by gamers and other communities as a way to connect with one another in real-time. What better way for marketers to connect with consumers with so many traditional methods inaccessible for the foreseeable future? Similar to a television informercial or home shopping network, livestreaming offers all of the benefits of those models but cuts out production costs and call-center middlemen. While brand livestreaming is mainly centered in Asia at the moment, there is a huge opportunity and an eager audience ready for marketers to connect with everywhere else.

> See all issues

REIMAGINING

PACKAGING &

SUSTAINABILITY

In Partnership With

We are what we eat and drink. Our world is becoming what we throw away. The convenience afforded to us by e-commerce, globalization and plastics is destroying the planet and consumers are wising up to choosing brands based on their commitment to sustainability.

 

91% of potentially recyclable plastic in the U.S. ends up in landfills. Worse, it takes thousands of years to disintegrate and never really goes away. By 2050, the volume of accumulated plastics in the oceans will be greater than that of fish.

 

Production of one cardboard box (usually used only once) causes more than 260g of CO2 emissions, not including additional sticker tape, labelling or filling material.

 

More than 80% of consumers say they feel it is “important or extremely important” that companies design their products to be more environmentally friendly.

 

What if we shipped our e-commerce items with reusable materials? What if plastic bottles were biodegradable and compostable? As usual, startups are leading the way in creating new products and opportunities to seize this consumer white-space and help save the planet.

 

 

 

 

 

 

 

COVE
100% BIODEGRADABLE

 

Cove is the first bottle of water made entirely of biodegradable material. Plastic takes thousands of years to disintegrate, but it will never really go away. Cove’s packaging is more like a flower or an orange peel than plastic. Their bottles are made of PHA, a material that will break down into CO2, water and organic waste over time. This breakdown will occur whether in compost, a landfill or even in the ocean. 100% biodegradable, 100% water.

 

 

 

LIVINGPACKETS
INFINITELY RECYCLABLE

 

LivingPackets offers smart, secure and environmentally friendly e-commerce packaging with THE BOX. THE BOX combines all logistics and payment into one reusable product, which can help eliminate 100 billion cartons each year, saving 700 million trees, all while delivering a great e-commerce experience. LivingPackets’ take—“Reusing is more clever than recycling.”

 

 

NOTPLA
YOU CAN HAVE YOUR PACKAGING AND EAT IT TOO

 

Both edible and biodegradable, Notpla’s flexible packaging is made out of a revolutionary material combining seaweed and plant matter, making it ideal for on-the-go consumption that doesn’t hurt the environment. With their team of designers, chemists and engineers, Notpla is changing the face of packaging and making brown seaweed the star of the show.

About VentureFuel

VentureFuel helps futurize established companies by tapping into emerging technologies and breakthrough startups. Their innovation programs solve specific business challenges, uncovering first-to-market opportunities and delivering tangible results. From Corporate Accelerators to Innovation-as-a-Service to Strategic Projects, VentureFuel leverages our global network of top investors, scouts, founders and academics to deliver what’s next, now.

 

COVE
100% BIODEGRADABLE

 

Cove is the first bottle of water made entirely of biodegradable material. Plastic takes thousands of years to disintegrate, but it will never really go away. Cove’s packaging is more like a flower or an orange peel than plastic. Their bottles are made of PHA, a material that will break down into CO2, water and organic waste over time. This breakdown will occur whether in compost, a landfill or even in the ocean. 100% biodegradable, 100% water.

 

LIVINGPACKETS
INFINITELY RECYCLABLE

 

LivingPackets offers smart, secure and environmentally friendly e-commerce packaging with THE BOX. THE BOX combines all logistics and payment into one reusable product, which can help eliminate 100 billion cartons each year, saving 700 million trees, all while delivering a great e-commerce experience. LivingPackets’ take—“Reusing is more clever than recycling.”

 

NOTPLA
YOU CAN HAVE YOUR PACKAGING AND EAT IT TOO

 

Both edible and biodegradable, Notpla’s flexible packaging is made out of a revolutionary material combining seaweed and plant matter, making it ideal for on-the-go consumption that doesn’t hurt the environment. With their team of designers, chemists and engineers, Notpla is changing the face of packaging and making brown seaweed the star of the show.

About VentureFuel

VentureFuel helps futurize established companies by tapping into emerging technologies and breakthrough startups. Their innovation programs solve specific business challenges, uncovering first-to-market opportunities and delivering tangible results. From Corporate Accelerators to Innovation-as-a-Service to Strategic Projects, VentureFuel leverages our global network of top investors, scouts, founders and academics to deliver what’s next, now.

About ANA Marketing Futures

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the Association of National Advertisers (ANA) tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

Copyright © 2020 Association of National Advertisers-established in 1910

Contact

10 Grand Central

155 E 44th Street

New York, NY 10017

Phone: 212.697.5950

 

Email: marketingfutures@ana.net

 

marketingfutures.ana.net