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INTERNET OF THINGS

INTERNET OF THINGS 

INTERNET OF THINGS

Why Internet of Things (IoT) Now?

  • WHAT IS IoT?

  • WHY SHOULD MARKETERS CARE?

  • HOW CAN IT HELP YOUR BUSINESS?

 

The Internet of Things (IoT) is the interconnection via the Internet of computing devices embedded in everyday objects, enabling them to send and receive data.

 

The Internet of Things enables manufacturers to see how, when, and where customers are interacting with their products. For marketers, this presents a huge opportunity because they now have an always-on focus group, a pathway directly to their customers.

 

Customer data is the lifeblood of every company in the digital age. Data generated from the Internet of Things can exponentially deepen marketers' understanding of their customers and products.

ANA Marketing Futures focuses on the innovations and trends that will shape the future of marketing to prepare brands for the challenges and opportunities that lie ahead. The Internet of Things not only allows for potentially world-changing inventions like the self-driving car, it also gives brands access to deeper, more meaningful customer data than ever before. We spoke to marketers and experts across industries to get their opinion on the value and viability of this emerging trend.

Internet of Things Expert Insight

“And as we, as humans, become more connected -- so do our surrounding lives and routines. How easy would it be for you to get through an average workday without your mobile device, for example? Personally, it almost seems impossible... Chances are, I’m not alone in my dependence on connectivity. Many of your customers probably are, too. So, where does your brand fit in?” 

Amanda Zantal-Wiener

Senior Staff Writer

Hubspot

Expert Insight

Amanda Zantal-Wiener

Senior Staff Writer

Hubspot

“And as we, as humans, become more connected -- so do our surrounding lives and routines. How easy would it be for you to get through an average workday without your mobile device, for example? Personally, it almost seems impossible... Chances are, I’m not alone in my dependence on connectivity. Many of your customers probably are, too. So, where does your brand fit in?”

Key Stats

ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.

Related Content 

Want to take a deeper dive into the internet of things? ANA Members have access to brand stories, case studies, and expert webinars you won’t find anywhere else.

Barbadillo “Smart Bottle” with Thinfilm NFC Mobile Solution

ANA. October 2018

Spanish wine producer Barbadillo leveraged mobile technology and smart bottles to engage mobile-first consumers, create brand awareness, and promote sales.

Colgate E1: The Connected Toothbrush

ANA. October 2018

To collect the data necessary to effectively coach individual consumers’ tooth brushing habits and, more broadly, to develop innovative new products, Colgate developed a connected, AI-powered electric toothbrush. The brand promoted launch with PR and direct response mobile advertising.

Finding Your Brand's Voice Search Strategy

ANA. September 2018

The newest user interface for consumers accessing the internet is the call-and-response format of voice search technology. There is a major opportunity for brands that want to work with virtual assistants such as Apple’s Siri and Amazon’s Alexa, but they’ll need to speak up — and quickly.

Be sure to visit our full internet of things (IoT) content portfolio for more great resources!

Get ANA's Internet of Things Report

The Internet of Things (IoT) not only allows for potentially world-changing inventions like the smart home and self-driving car, it also gives brands access to deeper, more meaningful customer data than ever before.

 

ANA Marketing Futures spoke to marketers and experts across industries to get their opinion on the value and viability of this emerging trend, and created a guide to help brands navigate The Internet of Things and develop more connected experiences for customers, while leveraging the ocean of data generated by the IoT to drive business growth.

Download the full report today!

Download the full report today!

ANA Marketing Futures: Our Story

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business. 

About the ANA

The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes nearly 2,000 companies with 25,000 brands that engage almost 150,000 industry professionals and collectively spend or support more than $400 billion in marketing and advertising annually.more than $400 billion in marketing and advertising annually. 

 

Learn more at ana.net

 

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