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INTERNET OF THINGS

INTERNET OF THINGS 

INTERNET OF THINGS

Why Internet of Things (IoT) Now?

  • WHAT IS IoT?

  • WHY SHOULD MARKETERS CARE?

  • HOW CAN IT HELP YOUR BUSINESS?

 

The Internet of Things (IoT) is the interconnection via the Internet of computing devices embedded in everyday objects, enabling them to send and receive data.

 

The Internet of Things enables manufacturers to see how, when, and where customers are interacting with their products. For marketers, this presents a huge opportunity because they now have an always-on focus group, a pathway directly to their customers.

 

Customer data is the lifeblood of every company in the digital age. Data generated from the Internet of Things can exponentially deepen marketers' understanding of their customers and products.

ANA Marketing Futures focuses on the innovations and trends that will shape the future of marketing to prepare brands for the challenges and opportunities that lie ahead. The Internet of Things not only allows for potentially world-changing inventions like the self-driving car, it also gives brands access to deeper, more meaningful customer data than ever before. We spoke to marketers and experts across industries to get their opinion on the value and viability of this emerging trend.

Internet of Things Expert Insight

“And as we, as humans, become more connected -- so do our surrounding lives and routines. How easy would it be for you to get through an average workday without your mobile device, for example? Personally, it almost seems impossible... Chances are, I’m not alone in my dependence on connectivity. Many of your customers probably are, too. So, where does your brand fit in?” 

Amanda Zantal-Wiener

Senior Staff Writer

Hubspot

Expert Insight

Amanda Zantal-Wiener

Senior Staff Writer

Hubspot

“And as we, as humans, become more connected -- so do our surrounding lives and routines. How easy would it be for you to get through an average workday without your mobile device, for example? Personally, it almost seems impossible... Chances are, I’m not alone in my dependence on connectivity. Many of your customers probably are, too. So, where does your brand fit in?”

Key Stats

ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.

Related Content 

Want to take a deeper dive into the internet of things? ANA Members have access to brand stories, case studies, and expert webinars you won’t find anywhere else.

Alexa, Should I Have a Voice Marketing AOR?

ANA/Agency Mania Solutions. June 2018

The battle for voice supremacy through voice-first devices is well under way with two of the largest digital players — Amazon and Google— leading the pack, followed by Apple, Microsoft, and Samsung, and it will undeniably impact advertising budgets and therefore the agency industry. If you are still doubtful, then think again. It's matter of time (if it hasn't already happened) until someone asks: "How is our agency model supporting our voice marketing ambitions?" Let's explore the voice interface phenomenon and where emerging opportunities lie for advertisers.

Ask the Expert Answers: Internet of Things

ANA. March 2017

In the last year, the Internet of Things (IoT) has become a topic of increasing importance in the marketing industry. Hailed as the next Industrial Revolution, many believe that it has the potential to revolutionize how brands and consumers interact with the physical world. With the ability to electronically monitor and manage objects in the physical world, a 2016 EY report posits that the IoT will make it possible to bring data-driven decision-making to new realms of human activity, optimizing the performance of systems and processes, saving time for people and businesses, and improving overall quality of life.

Under Armour: Smart Footwear for the Connected Consumer

ANA. March 2018

Under Armour created HOVR, a new running shoe technology that helps runners run faster while cutting down on the impact their bodies experience. The brand’s first two HOVR models, Phantom and Sonic, both include high-fidelity sensors that connect runners to the brand’s MapMyRun app. In this session, Under Armour highlighted the HOVR platform and shared how it connects with runners during the customer journey.

Be sure to visit our full internet of things (IoT) content library for more great resources!

Get ANA's Internet of Things Report

The Internet of Things (IoT) not only allows for potentially world-changing inventions like the smart home and self-driving car, it also gives brands access to deeper, more meaningful customer data than ever before.

 

ANA Marketing Futures spoke to marketers and experts across industries to get their opinion on the value and viability of this emerging trend, and created a guide to help brands navigate The Internet of Things and develop more connected experiences for customers, while leveraging the ocean of data generated by the IoT to drive business growth.

Download the full report today!

Download the full report today!

ANA Marketing Futures: Our Story

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business. 

About the ANA

The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes nearly 2,000 companies with 25,000 brands that engage almost 150,000 industry professionals and collectively spend or support more than $400 billion in marketing and advertising annually.more than $400 billion in marketing and advertising annually. 

 

Learn more at ana.net

 

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