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ARTIFICIAL INTELLIGENCE

ARTIFICIAL INTELLIGENCE

ARTIFICIAL INTELLIGENCE

Why Artificial Intelligence Now?

  • WHAT IS ARTIFICIAL INTELLIGENCE?

  • WHY SHOULD MARKETERS CARE?

  • HOW CAN IT HELP YOUR BUSINESS?


Artificial intelligence (AI) is the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.


AI can help marketers connect with consumers in a myriad of ways, including powering chatbots to bring one-to-one engagement to scale, processing massive amounts of data to generate better insights, and optimizing existing systems to run more efficiently and effectively.


Businesses can use AI to improve customer service via interactive platforms; generate data-driven insights to improve creative, messaging, and targeting; and automate existing systems to drive efficiency and cost savings.

ANA Marketing Futures focuses on the innovations and trends that will shape the future of marketing to prepare brands for the challenges and opportunities that lie ahead. Artificial intelligence has the power to completely change the way brands interact with customers through every touchpoint, and revolutionize the way businesses operate. We spoke to marketers and experts across industries to get their opinion on the value and viability of this emerging trend.

Videos
Artificial Intelligence will eventually touch nearly every part of the marketing function. Hear from brands who are using AI to understand and connect with consumers more efficiently and effectively.

Michelle Wirth, Head of Industry, Automotive at Quantcast discusses AI's potential to revolutionize marketing.

Raja Rajamannar, CMO of Mastercard, discusses the brand's "Priceless Engine" platform, which uses AI to read social signals in real time to identify "micro-trends" and leverage them to drive business growth.

Artificial Intelligence Expert Insight

“What's most exciting for me is how artificial intelligence is going to be applied to marketing in new and exciting ways. I think it's really at the cusp, it's not just a buzzword. It's a reality, and the smartest of the smart are going to be learning how to apply machine learning and algorithms and augmented intelligence to the marketing experience. And hopefully, it becomes a time where consumers are no longer complaining about the ads they receive, but are actually joyful.”

Michelle Wirth

Head of Industry, Automotive

Quantcast

Artificial Intelligence Expert Insight

Michelle Wirth

Head of Industry, Automotive

Quantcast

“What's most exciting for me is how artificial intelligence is going to be applied to marketing in new and exciting ways. I think it's really at the cusp, it's not just a buzzword. It's a reality, and the smartest of the smart are going to be learning how to apply machine learning and algorithms and augmented intelligence to the marketing experience. And hopefully, it becomes a time where consumers are no longer complaining about the ads they receive, but are actually joyful.”

Key Stats

ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.

Related Content

Want to take a deeper dive into AI? ANA Members have access to brand stories, case studies, and expert webinars you won’t find anywhere else.

Making Artificial Intelligence Real

ANA/IBM. June 2018

A growing number of brands are making AI part of their marketing strategy. In order to make the most of this technology, marketers needs to know the various applications of AI and how it can be used to deepen consumer relationships.

13 Ways We Are Already Being Affected by Artificial Intelligence

ANA/IBM. July 2018

As emerging technology disrupts more and more industries, organizations can often feel as though they are at risk of not adapting swiftly enough. IBM discussed some of the ways that AI can offer responses that are innovative enough to keep up with the world’s increasingly rapid pace of change.

The AI-Powered Stein IAS Website

ANA. June 2018

B2B agency Stein IAS developed an AI-powered website with tailored user experiences.

Be sure to visit our full artificial intelligence content library for more great resources!

Get ANA's Artificial Intelligence Report

Artificial Intelligence (AI) is a specialized brand of computer science that focuses on enabling computers to perform tasks that normally require human intelligence, such as visual perception and speech recognition. Predictive analytics and machine learning are also important capabilities of AI.

 

ANA Marketing Futures spoke with marketers across the industry to get their perspective on AI, and created a guide to inform and empower brands to embrace this transformative trend.

Download the full report today!

Download the full report today!

ANA Marketing Futures: Our Story

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business. 

About the ANA

The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes nearly 2,000 companies with 25,000 brands that engage almost 150,000 industry professionals and collectively spend or support more than $400 billion in marketing and advertising annually.

 

Learn more at ana.net

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