TRENDS

Innovate. Accelerate. Grow. 

ANA Marketing Futures: Our Story

 

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

PODCAST

The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL and ANA Futures Advisor, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

Latest Episode

Individuals born in 2010 and beyond belong to “Generation Alpha.” This group will grow up with an unprecedented amount of exposure to technology, in a world of virtual assistants, mixed realities, and AI-enhanced human capabilities. ANA’s own Mike Berberich spoke with Laura Macdonald, Head of Consumer, North America at Hotwire Global, about their new report on this group of future consumers. Laura discussed the challenges and opportunities marketers will face when attempting to engage and build relationships with this new generation, and shared case studies of brands who were already making inroads with both children and their millennial parents.

 

It's never too early to prepare for the future—are you ready for Generation Alpha?

TRENDING

The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL and ANA Futures Advisor, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.
Latest Issue
Over-the-top (or OTT) media services are those that bypass traditional television to deliver content. OTT leaders include Netflix, Hulu, Amazon, and YouTube (amongst other smaller players), and later this year, media giants such as Disney and Viacom. Navigating this unfamiliar terrain can cause marketers to shirk from the field and stick to what they know, possibly missing the opportunity to succeed in what will certainly grow to not replace but exist aside television. Read on to discover the OTT ecosystem, how consumers feel about it, how it can exist effectively aside pre-existing TV ad plans, and more.

Innovate. Accelerate. Grow.

ANA Marketing Futures: Our Story

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

PODCAST

The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL and ANA Futures Advisor, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

Latest Episode

March 2019

Individuals born in 2010 and beyond belong to “Generation Alpha.” This group will grow up with an unprecedented amount of exposure to technology, in a world of virtual assistants, mixed realities, and AI-enhanced human capabilities. ANA’s own Mike Berberich spoke with Laura Macdonald, Head of Consumer, North America at Hotwire Global, about their new report on this group of future consumers. Laura discussed the challenges and opportunities marketers will face when attempting to engage and build relationships with this new generation, and shared case studies of brands who were already making inroads with both children and their millennial parents.

 

It's never too early to prepare for the future—are you ready for Generation Alpha?

TRENDING

The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL and ANA Futures Advisor, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

Latest Issue

February 2019

Over-the-top (or OTT) media services are those that bypass traditional television to deliver content. OTT leaders include Netflix, Hulu, Amazon, and YouTube (amongst other smaller players), and later this year, media giants such as Disney and Viacom. Navigating this unfamiliar terrain can cause marketers to shirk from the field and stick to what they know, possibly missing the opportunity to succeed in what will certainly grow to not replace but exist aside television. Read on to discover the OTT ecosystem, how consumers feel about it, how it can exist effectively aside pre-existing TV ad plans, and more.

EVENTS

UPCOMING EVENTS

PAST EVENTS

January 17, 2019 / Brooklyn NY

WEBINAR

The ANA is proud to present the Marketing Futures Webinar Series, a 12-part deep dive into trends and innovation, featuring thought leaders from some of the most innovative organizations in the world. Industry experts share trends to watch in 2019, developments in key areas like e-commerce and content marketing, and key takeaways from conferences such as CES and SxSW. The Marketing Futures Webinar Series is the perfect way for ANA members to stay up-to-date in today’s fast-paced, constantly changing marketplace.
In this clip: Jim Nail of Forrester discusses Enterprise Preference Management, the business of systematically collecting, managing, and utilizing explicit customer preferences—about frequency, channel, content, and intent—in all interactions. These preferences are managed in a centralized repository and collected in a user-facing portal known as a “preference center.” Brands like Sephora are utilizing the technology behind this growing trend to deepen its one-to-one relationship with customers.

CREATIVE INNOVATION

ANA Marketing Futures has partnered with AdForum to bring you the latest in innovative ads from around the globe! Ads are refreshed on a regular basis so be sure to check back often.

WEBINAR

The ANA is proud to present the Marketing Futures Webinar Series, a 12-part deep dive into trends and innovation, featuring thought leaders from some of the most innovative organizations in the world. Industry experts share trends to watch in 2019, developments in key areas like e-commerce and content marketing, and key takeaways from conferences such as CES and SxSW. The Marketing Futures Webinar Series is the perfect way for ANA members to stay up-to-date in today’s fast-paced, constantly changing marketplace.
Latest Episode
In this clip: Jim Nail of Forrester discusses Enterprise Preference Management, the business of systematically collecting, managing, and utilizing explicit customer preferences—about frequency, channel, content, and intent—in all interactions. These preferences are managed in a centralized repository and collected in a user-facing portal known as a “preference center.” Brands like Sephora are utilizing the technology behind this growing trend to deepen its one-to-one relationship with customers.

CREATIVE INNOVATION

ANA Marketing Futures has partnered with AdForum to bring you the latest in innovative ads from around the globe! Ads are refreshed on a regular basis so be sure to check back often.

About the ANA

 

The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes nearly 2,000 companies with 25,000 brands that engage almost 150,000 industry professionals and collectively spend or support more than $400 billion in marketing and advertising annually.

 

Learn more at ana.net

 

Copyright © 2019 Association of National Advertisers-established in 1910

Contact

708 Third Avenue

New York, NY 10017

Phone: 212.697.5950

Email: marketingfutures@ana.net

 

marketingfutures.ana.net