Innovate. Accelerate. Grow. 

ANA Marketing Futures: Our Story

 

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

PODCAST

The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL and ANA Futures Advisor, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

Latest Episode

Lisa McKnight

For decades, Barbie has been one of the most iconic toy brands on the planet. However, recently the doll that played an integral role in the childhood of millions began to struggle to keep pace with the changes in society, and relevance (and sales) suffered as a result.

 

Enter: Lisa McKnight, a 20-year veteran at Mattel, who stepped up to bring the Barbie brand into a new era, creating new revenue streams in the process. Lisa shared her journey that led her to become the Global Head of the Barbie brand, and discussed the key insights that led to the transformation of an icon.

 

PULSE

Pulse pulls together the freshest articles, research, and insights on hot topics in the marketing industry. Curated and vetted by an ANA researcher, each issue includes only the most current and credible information available.
Latest Issue

Cannabis Sativa has been used for generations in both practical and more… notorious ways. The strain that allows the creation of hemp products (textiles, food, fuel, insulation, etc.) has an increased amount of the chemical cannabidiol (CBD), while the psychoactive version has increased tetrahydrocannabinol (THC). All science lessons aside, extracted CBD has been known to provide certain health relief without the effects of THC, but yet has remained barred by the FDA  -- until just recently. It now exists in flux as a saleable product in the U.S., with uses varying from state to state. It is a market exploding with potential; given a marketer’s savviness, it can become a viable product on its own, or as part of a retailer’s arsenal. Read on to discover more about the product, the market, the hurdles, and the strategies that can help marketers navigate the tricky CBD terrain.

Innovate. Accelerate. Grow.

ANA Marketing Futures: Our Story

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

PODCAST

The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL and ANA Futures Advisor, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

Latest Episode

August 2019
Pciture of Matt Sweeney CEO of Xaxis North America

Lisa McKnight

For decades, Barbie has been one of the most iconic toy brands on the planet. However, recently the doll that played an integral role in the childhood of millions began to struggle to keep pace with the changes in society, and relevance (and sales) suffered as a result.

 

Enter: Lisa McKnight, a 20-year veteran at Mattel, who stepped up to bring the Barbie brand into a new era, creating new revenue streams in the process. Lisa shared her journey that led her to become the Global Head of the Barbie brand, and discussed the key insights that led to the transformation of an icon.

 

PULSE

Pulse pulls together the freshest articles, research, and insights on hot topics in the marketing industry. Curated and vetted by an ANA researcher, each issue includes only the most current and credible information available.

Cartoon drawing of a man picking apples from a tree and giving them to a woman

Cannabis Sativa has been used for generations in both practical and more… notorious ways. The strain that allows the creation of hemp products (textiles, food, fuel, insulation, etc.) has an increased amount of the chemical cannabidiol (CBD), while the psychoactive version has increased tetrahydrocannabinol (THC). All science lessons aside, extracted CBD has been known to provide certain health relief without the effects of THC, but yet has remained barred by the FDA  -- until just recently. It now exists in flux as a saleable product in the U.S., with uses varying from state to state. It is a market exploding with potential; given a marketer’s savviness, it can become a viable product on its own, or as part of a retailer’s arsenal. Read on to discover more about the product, the market, the hurdles, and the strategies that can help marketers navigate the tricky CBD terrain.

EVENTS

UPCOMING EVENTS

PAST EVENTS

January 17, 2019 / Brooklyn NY

WEBINAR

The ANA is proud to present the Marketing Futures Webinar Series, a 12-part deep dive into trends and innovation, featuring thought leaders from some of the most innovative organizations in the world. Industry experts share trends to watch in 2019, developments in key areas like e-commerce and content marketing, and key takeaways from conferences such as CES and SxSW. The Marketing Futures Webinar Series is the perfect way for ANA members to stay up-to-date in today’s fast-paced, constantly changing marketplace.
In this clip: Michael Bassik, CEO at Yes and Company, breaks down exactly what 5G is, and why it has the potential to revolutionize the way we consume media and connect with one another. A 5G-powered world will have zero streaming latency, download speeds of up to 100 times faster than 4G, and wireless internet as ubiquitous as the air we breathe. Bassik covered this and many more emerging trends in his webinar review of CES 2019.

CREATIVE INNOVATION

ANA Marketing Futures has partnered with AdForum to bring you the latest in innovative ads from around the globe! Ads are refreshed on a regular basis so be sure to check back often.

WEBINAR

The ANA is proud to present the Marketing Futures Webinar Series, a 12-part deep dive into trends and innovation, featuring thought leaders from some of the most innovative organizations in the world. Industry experts share trends to watch in 2019, developments in key areas like e-commerce and content marketing, and key takeaways from conferences such as CES and SxSW. The Marketing Futures Webinar Series is the perfect way for ANA members to stay up-to-date in today’s fast-paced, constantly changing marketplace.
Latest Episode
In this clip: Michael Bassik, CEO at Yes and Company, breaks down exactly what 5G is, and why it has the potential to revolutionize the way we consume media and connect with one another. A 5G-powered world will have zero streaming latency, download speeds of up to 100 times faster than 4G, and wireless internet as ubiquitous as the air we breathe. Bassik covered this and many more emerging trends in his webinar review of CES 2019.

CREATIVE INNOVATION

ANA Marketing Futures has partnered with AdForum to bring you the latest in innovative ads from around the globe! Ads are refreshed on a regular basis so be sure to check back often.

About the ANA

 

The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes nearly 2,000 companies with 25,000 brands that engage almost 150,000 industry professionals and collectively spend or support more than $400 billion in marketing and advertising annually.

 

Learn more at ana.net

 

Copyright © 2019 Association of National Advertisers-established in 1910

Contact

10 Grand Central

155 E 44th Street

New York, NY 10017

Phone: 212.697.5950

Email: marketingfutures@ana.net

 

marketingfutures.ana.net