Lisa Hurwitz

Innovating in a "Gold Rush" Market with Lisa Hurwitz of Grassroots Cannabis

Lisa Hurwitz, CMO and CIO of Grassroots Cannabis, welcomed us inside the Grassroots “Herbmobile” to share what it’s like growing a brand for the long-term in the midst of the “gold rush” market of legal cannabis.

> See all episodes

The Claw IS the Law: Alcohol Trends Leading up to 2020

This issue of Pulse explores disruptor brands and shifting consumer trends in the alcohol space.

> See all issues

Michael Bassik

CES 2019: Tech and Trends Marketers Need to Know

Whether or not you made it to the world's largest consumer technology show — CES — this webinar will take you to the heart of the showroom floor to explore the latest technological advances and what they mean for those who lead brands. 

> See all episodes

Innovate. Accelerate. Grow. 

ANA Marketing Futures: Our Story

 

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

PODCAST

The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL and ANA Futures Advisor, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

Latest Episode

Lisa Hurwitz

The fourth installment in the Future of Brand Activation miniseries features the first Chief Innovation Officer to grace the Marketing Futures Podcast: Lisa Hurwitz, CMO and CIO of Grassroots Cannabis. Lisa welcomed us inside the Grassroots “Herbmobile” to share what it’s like growing a brand for the long-term in the midst of the “gold rush” market of legal cannabis. She discussed the challenges of reeducating consumers about cannabis after decades of stigmatization, and what a typical day looks like for the head of marketing and innovation in an emerging market.

PULSE

Pulse pulls together the freshest articles, research, and insights on hot topics in the marketing industry. Curated and vetted by an ANA researcher, each issue includes only the most current and credible information available.
Latest Issue

According to drinks market analysts ISWR, global alcohol consumption has declined by 1.6 percent, especially in sectors such as wine and beer. Spirits and other specialty drinks are on the rise, however, and IWSR actually predicts 5 percent growth in the industry over the next three years. The takeaway? Like in so many other industries, disruptors are embracing change and taking over markets that have grown stale with sameness – and they’re doing so at a time when consumers are both seeking and facing constant change. Read on to discover more about these disruptor brands and shifting consumer trends in the alcohol space.

Innovate. Accelerate. Grow.

ANA Marketing Futures: Our Story

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

PODCAST

The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL and ANA Futures Advisor, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

Latest Episode

October 2019
Pciture of Matt Sweeney CEO of Xaxis North America

Lisa Hurwitz

We all get by with a little help from our friends. Today, we're talking with Joel Walker, Group Creative Director at BlueChip Marketing, as our miniseries on the Future of Brand Activation rolls on. Joel and his team have worked with brands ranging from challengers fighting for market share, to category leaders looking to evolve with the times, helping to infuse their marketing with the innovation necessary to drive growth.

 

Learn what Joel looks for when hiring new team members, and which trend he thinks is about to change the game.

PULSE

Pulse pulls together the freshest articles, research, and insights on hot topics in the marketing industry. Curated and vetted by an ANA researcher, each issue includes only the most current and credible information available.

Cartoon drawing of a man picking apples from a tree and giving them to a woman

According to drinks market analysts ISWR, global alcohol consumption has declined by 1.6 percent, especially in sectors such as wine and beer. Spirits and other specialty drinks are on the rise, however, and IWSR actually predicts 5 percent growth in the industry over the next three years. The takeaway? Like in so many other industries, disruptors are embracing change and taking over markets that have grown stale with sameness – and they’re doing so at a time when consumers are both seeking and facing constant change. Read on to discover more about these disruptor brands and shifting consumer trends in the alcohol space.

EVENTS

UPCOMING EVENTS

PAST EVENTS

January 17, 2019 / Brooklyn NY

WEBINAR

The ANA is proud to present the Marketing Futures Webinar Series, a 12-part deep dive into trends and innovation, featuring thought leaders from some of the most innovative organizations in the world. Industry experts share trends to watch in 2019, developments in key areas like e-commerce and content marketing, and key takeaways from conferences such as CES and SxSW. The Marketing Futures Webinar Series is the perfect way for ANA members to stay up-to-date in today’s fast-paced, constantly changing marketplace.
In this clip: Michael Bassik, CEO at Yes and Company, breaks down exactly what 5G is, and why it has the potential to revolutionize the way we consume media and connect with one another. A 5G-powered world will have zero streaming latency, download speeds of up to 100 times faster than 4G, and wireless internet as ubiquitous as the air we breathe. Bassik covered this and many more emerging trends in his webinar review of CES 2019.

CREATIVE INNOVATION

ANA Marketing Futures has partnered with AdForum to bring you the latest in innovative ads from around the globe! Ads are refreshed on a regular basis so be sure to check back often.

WEBINAR

The ANA is proud to present the Marketing Futures Webinar Series, a 12-part deep dive into trends and innovation, featuring thought leaders from some of the most innovative organizations in the world. Industry experts share trends to watch in 2019, developments in key areas like e-commerce and content marketing, and key takeaways from conferences such as CES and SxSW. The Marketing Futures Webinar Series is the perfect way for ANA members to stay up-to-date in today’s fast-paced, constantly changing marketplace.
Latest Episode
In this clip: Michael Bassik, CEO at Yes and Company, breaks down exactly what 5G is, and why it has the potential to revolutionize the way we consume media and connect with one another. A 5G-powered world will have zero streaming latency, download speeds of up to 100 times faster than 4G, and wireless internet as ubiquitous as the air we breathe. Bassik covered this and many more emerging trends in his webinar review of CES 2019.

CREATIVE INNOVATION

ANA Marketing Futures has partnered with AdForum to bring you the latest in innovative ads from around the globe! Ads are refreshed on a regular basis so be sure to check back often.

About the ANA

 

The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes nearly 2,000 companies with 25,000 brands that engage almost 150,000 industry professionals and collectively spend or support more than $400 billion in marketing and advertising annually.

 

Learn more at ana.net

 

Copyright © 2019 Association of National Advertisers-established in 1910

Contact

10 Grand Central

155 E 44th Street

New York, NY 10017

Phone: 212.697.5950

Email: marketingfutures@ana.net

 

marketingfutures.ana.net