Innovate. Accelerate. Grow. 

ANA Marketing Futures: Our Story

 

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

PODCAST

The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL and ANA Futures Advisor, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

Latest Episode

recent study that looked at the 3,000 largest publicly traded companies in the U.S. found that businesses that hire and retain a diverse workforce across the ethnicity, gender, and sexual orientation spectrum were better at developing innovative products and services. We spoke with Netta Jenkins, VP of Global Inclusion at The Mosaic Group and Ask Applications, about the importance of not only hiring, but training and empowering underrepresented employees. Netta shared how brands could take active steps to create an inclusive environment for their employees, and laid out the business benefits that come from a broad and dynamic marketplace of ideas.

PULSE

ANA’s Ask the Expert service provides custom proprietary and third-party research to its members free of charge. Our experts have teamed with Marketing Futures to provide quick, high-level insights on emerging and cutting-edge topics. For deeper dives, contact  Ask the Expert. If you aren’t sure if you’re a member, you can check your status here.
Latest Issue
Direct-to-Consumer brands and marketing has existed for years, but as whispers rather than shouts; now they are fully disrupting not only ecommerce markets but also brick-and-mortar as they move into physical realms. What are the best ways to approach marketing a D2C product? As a "legacy" brand, how does one survive amidst the disruption?

Innovate. Accelerate. Grow.

ANA Marketing Futures: Our Story

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

PODCAST

The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL and ANA Futures Advisor, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

Latest Episode

March 2019
Pciture of Matt Sweeney CEO of Xaxis North America

recent study that looked at the 3,000 largest publicly traded companies in the U.S. found that businesses that hire and retain a diverse workforce across the ethnicity, gender, and sexual orientation spectrum were better at developing innovative products and services. We spoke with Netta Jenkins, VP of Global Inclusion at The Mosaic Group and Ask Applications, about the importance of not only hiring, but training and empowering underrepresented employees. Netta shared how brands could take active steps to create an inclusive environment for their employees, and laid out the business benefits that come from a broad and dynamic marketplace of ideas.

PULSE

Pulse serves as an extension of the ANA’s Ask the Expert Service. ANA members are invited to submit marketing questions to our team of researchers who will respond with curated reports outlining research, data, and expert perspectives.

Latest Issue

March 2019
Cartoon drawing of a man picking apples from a tree and giving them to a woman

Direct-to-Consumer brands and marketing has existed for years, but as whispers rather than shouts; now they are fully disrupting not only ecommerce markets but also brick-and-mortar as they move into physical realms. What are the best ways to approach marketing a D2C product? As a "legacy" brand, how does one survive amidst the disruption?

EVENTS

UPCOMING EVENTS

PAST EVENTS

January 17, 2019 / Brooklyn NY

WEBINAR

The ANA is proud to present the Marketing Futures Webinar Series, a 12-part deep dive into trends and innovation, featuring thought leaders from some of the most innovative organizations in the world. Industry experts share trends to watch in 2019, developments in key areas like e-commerce and content marketing, and key takeaways from conferences such as CES and SxSW. The Marketing Futures Webinar Series is the perfect way for ANA members to stay up-to-date in today’s fast-paced, constantly changing marketplace.
In this clip: Jim Nail of Forrester discusses Enterprise Preference Management, the business of systematically collecting, managing, and utilizing explicit customer preferences—about frequency, channel, content, and intent—in all interactions. These preferences are managed in a centralized repository and collected in a user-facing portal known as a “preference center.” Brands like Sephora are utilizing the technology behind this growing trend to deepen its one-to-one relationship with customers.

CREATIVE INNOVATION

ANA Marketing Futures has partnered with AdForum to bring you the latest in innovative ads from around the globe! Ads are refreshed on a regular basis so be sure to check back often.

WEBINAR

The ANA is proud to present the Marketing Futures Webinar Series, a 12-part deep dive into trends and innovation, featuring thought leaders from some of the most innovative organizations in the world. Industry experts share trends to watch in 2019, developments in key areas like e-commerce and content marketing, and key takeaways from conferences such as CES and SxSW. The Marketing Futures Webinar Series is the perfect way for ANA members to stay up-to-date in today’s fast-paced, constantly changing marketplace.
Latest Episode
In this clip: Jim Nail of Forrester discusses Enterprise Preference Management, the business of systematically collecting, managing, and utilizing explicit customer preferences—about frequency, channel, content, and intent—in all interactions. These preferences are managed in a centralized repository and collected in a user-facing portal known as a “preference center.” Brands like Sephora are utilizing the technology behind this growing trend to deepen its one-to-one relationship with customers.

CREATIVE INNOVATION

ANA Marketing Futures has partnered with AdForum to bring you the latest in innovative ads from around the globe! Ads are refreshed on a regular basis so be sure to check back often.

About the ANA

 

The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes nearly 2,000 companies with 25,000 brands that engage almost 150,000 industry professionals and collectively spend or support more than $400 billion in marketing and advertising annually.

 

Learn more at ana.net

 

Copyright © 2019 Association of National Advertisers-established in 1910

Contact

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New York, NY 10017

Phone: 212.697.5950

Email: marketingfutures@ana.net

 

marketingfutures.ana.net