Innovate. Accelerate. Grow.
ANA Marketing Futures: Our Story
Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.
ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.
TRENDS
PODCAST
The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL and ANA Futures Advisor, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.
Latest Episode
Lisa McKnight
For decades, Barbie has been one of the most iconic toy brands on the planet. However, recently the doll that played an integral role in the childhood of millions began to struggle to keep pace with the changes in society, and relevance (and sales) suffered as a result.
Enter: Lisa McKnight, a 20-year veteran at Mattel, who stepped up to bring the Barbie brand into a new era, creating new revenue streams in the process. Lisa shared her journey that led her to become the Global Head of the Barbie brand, and discussed the key insights that led to the transformation of an icon.
PULSE
Cannabis Sativa has been used for generations in both practical and more… notorious ways. The strain that allows the creation of hemp products (textiles, food, fuel, insulation, etc.) has an increased amount of the chemical cannabidiol (CBD), while the psychoactive version has increased tetrahydrocannabinol (THC). All science lessons aside, extracted CBD has been known to provide certain health relief without the effects of THC, but yet has remained barred by the FDA -- until just recently. It now exists in flux as a saleable product in the U.S., with uses varying from state to state. It is a market exploding with potential; given a marketer’s savviness, it can become a viable product on its own, or as part of a retailer’s arsenal. Read on to discover more about the product, the market, the hurdles, and the strategies that can help marketers navigate the tricky CBD terrain.
Innovate. Accelerate. Grow.
ANA Marketing Futures: Our Story
Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.
ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.
TRENDS
PODCAST
The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL and ANA Futures Advisor, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.
Latest Episode
Lisa McKnight
For decades, Barbie has been one of the most iconic toy brands on the planet. However, recently the doll that played an integral role in the childhood of millions began to struggle to keep pace with the changes in society, and relevance (and sales) suffered as a result.
Enter: Lisa McKnight, a 20-year veteran at Mattel, who stepped up to bring the Barbie brand into a new era, creating new revenue streams in the process. Lisa shared her journey that led her to become the Global Head of the Barbie brand, and discussed the key insights that led to the transformation of an icon.
PULSE
Pulse pulls together the freshest articles, research, and insights on hot topics in the marketing industry. Curated and vetted by an ANA researcher, each issue includes only the most current and credible information available.
Cannabis Sativa has been used for generations in both practical and more… notorious ways. The strain that allows the creation of hemp products (textiles, food, fuel, insulation, etc.) has an increased amount of the chemical cannabidiol (CBD), while the psychoactive version has increased tetrahydrocannabinol (THC). All science lessons aside, extracted CBD has been known to provide certain health relief without the effects of THC, but yet has remained barred by the FDA -- until just recently. It now exists in flux as a saleable product in the U.S., with uses varying from state to state. It is a market exploding with potential; given a marketer’s savviness, it can become a viable product on its own, or as part of a retailer’s arsenal. Read on to discover more about the product, the market, the hurdles, and the strategies that can help marketers navigate the tricky CBD terrain.
WEBINAR
CREATIVE INNOVATION
WEBINAR
CREATIVE INNOVATION
About the ANA
The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes nearly 2,000 companies with 25,000 brands that engage almost 150,000 industry professionals and collectively spend or support more than $400 billion in marketing and advertising annually.
Learn more at ana.net
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Contact
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New York, NY 10017
Phone: 212.697.5950
Email: marketingfutures@ana.net
