Innovate. Accelerate. Grow. 

ANA Marketing Futures: Our Story

 

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

PODCAST

The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL and ANA Futures Advisor, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

Latest Episode

Jessica Peltz

In the quest to keep up with technological advancements, brands are beginning to enter the world of venture capitalism to "get in on the ground floor" of the next game-changing innovation. But what type of partnerships make sense for brands, whose objectives aren't quick profit, but learnings and competitive advantages? And how does a brand even enter this space? We spoke with Jessica Peltz of MDC Ventures, who shared her journey into the world of Corporate VC, and discussed some tech developments marketers should keep an eye on.

PULSE

Pulse pulls together the freshest articles, research, and insights on hot topics in the marketing industry. Curated and vetted by an ANA researcher, each issue includes only the most current and credible information available.
Latest Issue

There have been a number of innovations in online retailing – free shipping, sponsored auction listings, exclusive membership privileges, bundling, etc. – but because of this, traditional retailers have suffered a hemorrhage of store closings, bankruptcies, and decreased sales (despite increasing omnichannel tactics). Hope remains on the horizon, however, as many retails are now adopting a new tactic – the Buy Online and Pickup In-Store (BOPIS/BOPUS/BOSS/BORIS…) method, AKA Click and Collect. Read on to see how retailers are using it, and how marketers can adopt this innovation.

Innovate. Accelerate. Grow.

ANA Marketing Futures: Our Story

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

PODCAST

The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL and ANA Futures Advisor, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

Latest Episode

May 2019
Pciture of Matt Sweeney CEO of Xaxis North America

In the quest to keep up with technological advancements, brands are beginning to enter the world of venture capitalism to "get in on the ground floor" of the next game-changing innovation. But what type of partnerships make sense for brands, whose objectives aren't quick profit, but learnings and competitive advantages? And how does a brand even enter this space? We spoke with Jessica Peltz of MDC Ventures, who shared her journey into the world of Corporate VC, and discussed some tech developments marketers should keep an eye on.

PULSE

Pulse pulls together the freshest articles, research, and insights on hot topics in the marketing industry. Curated and vetted by an ANA researcher, each issue includes only the most current and credible information available.

Cartoon drawing of a man picking apples from a tree and giving them to a woman

There have been a number of innovations in online retailing – free shipping, sponsored auction listings, exclusive membership privileges, bundling, etc. – but because of this, traditional retailers have suffered a hemorrhage of store closings, bankruptcies, and decreased sales (despite increasing omnichannel tactics). Hope remains on the horizon, however, as many retails are now adopting a new tactic – the Buy Online and Pickup In-Store (BOPIS/BOPUS/BOSS/BORIS…) method, AKA Click and Collect. Read on to see how retailers are using it, and how marketers can adopt this innovation.

EVENTS

UPCOMING EVENTS

PAST EVENTS

January 17, 2019 / Brooklyn NY

WEBINAR

The ANA is proud to present the Marketing Futures Webinar Series, a 12-part deep dive into trends and innovation, featuring thought leaders from some of the most innovative organizations in the world. Industry experts share trends to watch in 2019, developments in key areas like e-commerce and content marketing, and key takeaways from conferences such as CES and SxSW. The Marketing Futures Webinar Series is the perfect way for ANA members to stay up-to-date in today’s fast-paced, constantly changing marketplace.
In this clip: Michael Bassik, CEO at Yes and Company, breaks down exactly what 5G is, and why it has the potential to revolutionize the way we consume media and connect with one another. A 5G-powered world will have zero streaming latency, download speeds of up to 100 times faster than 4G, and wireless internet as ubiquitous as the air we breathe. Bassik covered this and many more emerging trends in his webinar review of CES 2019.

CREATIVE INNOVATION

ANA Marketing Futures has partnered with AdForum to bring you the latest in innovative ads from around the globe! Ads are refreshed on a regular basis so be sure to check back often.

WEBINAR

The ANA is proud to present the Marketing Futures Webinar Series, a 12-part deep dive into trends and innovation, featuring thought leaders from some of the most innovative organizations in the world. Industry experts share trends to watch in 2019, developments in key areas like e-commerce and content marketing, and key takeaways from conferences such as CES and SxSW. The Marketing Futures Webinar Series is the perfect way for ANA members to stay up-to-date in today’s fast-paced, constantly changing marketplace.
Latest Episode
In this clip: Michael Bassik, CEO at Yes and Company, breaks down exactly what 5G is, and why it has the potential to revolutionize the way we consume media and connect with one another. A 5G-powered world will have zero streaming latency, download speeds of up to 100 times faster than 4G, and wireless internet as ubiquitous as the air we breathe. Bassik covered this and many more emerging trends in his webinar review of CES 2019.

CREATIVE INNOVATION

ANA Marketing Futures has partnered with AdForum to bring you the latest in innovative ads from around the globe! Ads are refreshed on a regular basis so be sure to check back often.

About the ANA

 

The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes nearly 2,000 companies with 25,000 brands that engage almost 150,000 industry professionals and collectively spend or support more than $400 billion in marketing and advertising annually.

 

Learn more at ana.net

 

Copyright © 2019 Association of National Advertisers-established in 1910

Contact

708 Third Avenue

New York, NY 10017

Phone: 212.697.5950

Email: marketingfutures@ana.net

 

marketingfutures.ana.net