Building the Next Generation of AI, with Helixa

Artificial Intelligence touches just about every facet of our modern lives, and its effect on marketing cannot be overstated. So, when you want to learn about what’s now, new, and next in AI, who do you turn to other than the folks that are building it? Today we’re joined by Antonio Maiorino and Alberto Mario Pirovano of Helixa, to talk about the evolving world of marketing automation, from next-gen chatbots to natural language processing. The two shared a peek behind the curtain on new developments in the company and discussed what other innovations could come from cracking the code of processing natural language.

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Are Instagram's Reels... for Real? Exploring Options in a World Where TikTok's Time May Be Up

TikTok’s popularity quickly exploded on the mobile video app scene, and marketers followed suit. Recent controversies over TikTok’s data collection and privacy practices, however, have put the future of the app in the U.S. into question, and this poses a distinct loss for brands carving out a niche there. Amidst this chaos, Instagram launched a similar service – Reels – and while brands certainly want to include Instagram’s latest effort into their marketing mix, the question remains: will it be as effective as TikTok, whether it stays or goes? The resources here look at how lucrative Instagram’s Reels can be, and how to use them for marketing.

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Innovate. Accelerate. Grow. 

 

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

MARKETING, TECHNOLOGY, & INNOVATION 2020 SURVEY FINDINGS

ANA Marketing Futures and R3 Worldwide’s 2020 Marketing, Innovation, and Technology Survey Report revealed that while marketers recognize the integral role innovation and technology will play in the future success of their brands, nearly half of them spend 25% or less time working in those areas. Learn which marketing functions have benefited the most from innovation, and what resources your peers are using to future-proof their brands.

 

IN PARTNERSHIP WITH

WHAT'S NEXT BEYOND 2020

ANA Marketing Futures brings you a look at What’s Next Beyond 2020 from innovation leader VentureFuel. VentureFuel helps established brands tap into emerging technologies and breakthrough startups to drive transformational growth and provide disruption insurance. From their global network of over 500 VCs, investors and university labs and their work across top Fortune 500 companies, VentureFuel has consolidated major trends to watch, as well as identified top startups at the cutting edge of each trend.

PODCAST

The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL and ANA Futures Advisor, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

Latest Episode

Antonio Maiorino

Kristen Bell

Artificial Intelligence touches just about every facet of our modern lives, and its effect on marketing cannot be overstated. So, when you want to learn about what’s now, new, and next in AI, who do you turn to other than the folks that are building it? Today we’re joined by Antonio Maiorino and Alberto Mario Pirovano of Helixa, to talk about the evolving world of marketing automation, from next-gen chatbots to natural language processing. The two shared a peek behind the curtain on new developments in the company and discussed what other innovations could come from cracking the code of processing natural language.

PULSE

Pulse pulls together the freshest articles, research, and insights on hot topics in the marketing industry. Curated and vetted by an ANA researcher, each issue includes only the most current and credible information available.
Latest Issue
October 2020

TikTok’s popularity quickly exploded on the mobile video app scene, and marketers followed suit. Recent controversies over TikTok’s data collection and privacy practices, however, have put the future of the app in the U.S. into question, and this poses a distinct loss for brands carving out a niche there. Amidst this chaos, Instagram launched a similar service – Reels – and while brands certainly want to include Instagram’s latest effort into their marketing mix, the question remains: will it be as effective as TikTok, whether it stays or goes? The resources here look at how lucrative Instagram’s Reels can be, and how to use them for marketing.

 

Innovate. Accelerate. Grow.

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.

 

MARKETING, TECHNOLOGY, & INNOVATION 2020 SURVEY FINDINGS

ANA Marketing Futures and R3 Worldwide’s 2020 Marketing, Innovation, and Technology Survey Report revealed that while marketers recognize the integral role innovation and technology will play in the future success of their brands, nearly half of them spend 25% or less time working in those areas. Learn which marketing functions have benefited the most from innovation, and what resources your peers are using to future-proof their brands.

 

IN PARTNERSHIP WITH

WHAT'S NEXT BEYOND 2020

ANA Marketing Futures brings you a look at What’s Next Beyond 2020 from innovation leader VentureFuel. VentureFuel helps established brands tap into emerging technologies and breakthrough startups to drive transformational growth and provide disruption insurance. From their global network of over 500 VCs, investors and university labs and their work across top Fortune 500 companies, VentureFuel has consolidated major trends to watch, as well as identified top startups at the cutting edge of each trend.

 

PODCAST

The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL and ANA Futures Advisor, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

Artificial Intelligence touches just about every facet of our modern lives, and its effect on marketing cannot be overstated. So, when you want to learn about what’s now, new, and next in AI, who do you turn to other than the folks that are building it? Today we’re joined by Antonio Maiorino and Alberto Mario Pirovano of Helixa, to talk about the evolving world of marketing automation, from next-gen chatbots to natural language processing. The two shared a peek behind the curtain on new developments in the company and discussed what other innovations could come from cracking the code of processing natural language.

PULSE

Pulse pulls together the freshest articles, research, and insights on hot topics in the marketing industry. Curated and vetted by an ANA researcher, each issue includes only the most current and credible information available.

Cartoon drawing of a man picking apples from a tree and giving them to a woman

TikTok’s popularity quickly exploded on the mobile video app scene, and marketers followed suit. Recent controversies over TikTok’s data collection and privacy practices, however, have put the future of the app in the U.S. into question, and this poses a distinct loss for brands carving out a niche there. Amidst this chaos, Instagram launched a similar service – Reels – and while brands certainly want to include Instagram’s latest effort into their marketing mix, the question remains: will it be as effective as TikTok, whether it stays or goes? The resources here look at how lucrative Instagram’s Reels can be, and how to use them for marketing.

EVENTS

UPCOMING EVENTS

PAST EVENTS

January 17, 2019 / Brooklyn NY

CREATIVE INNOVATION

ANA Marketing Futures has partnered with AdForum to bring you the latest in innovative ads from around the globe! Ads are refreshed on a regular basis so be sure to check back often.

CREATIVE INNOVATION

ANA Marketing Futures has partnered with AdForum to bring you the latest in innovative ads from around the globe! Ads are refreshed on a regular basis so be sure to check back often.

About the ANA

 

The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes nearly 2,000 companies with 25,000 brands that engage almost 150,000 industry professionals and collectively spend or support more than $400 billion in marketing and advertising annually.

 

Learn more at ana.net

 

Copyright © 2020 Association of National Advertisers-established in 1910

Contact

10 Grand Central

155 E 44th Street

New York, NY 10017

Phone: 212.697.5950

Email: marketingfutures@ana.net

 

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