ANA Marketing Futures

OUR STORY

TREND TOPICS

INNOVATION LIBRARY

CREATIVE

      SHARE YOUR INNOVATION

MARKETING INNOVATIONS

MARKETING FUTURES

ANA Marketing Futures

Innovate. Accelerate. Grow.

Innovate. Accelerate. Grow.

Innovate. Accelerate. Grow.

ANA Marketing Futures

ANA Marketing Futures: Our Story

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.
 
ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.
 

Innovation Library

What’s the best way to learn about marketing innovation? Hear from the brands that are living it. ANA Members have access to case studies, best practices, and expert POVs from the industry’s top minds.
ANA Marketing Futures

Impact of Emerging Technologies on Customer Experience

ANA. May 2018

Artificial intelligence is changing the way brands and customers interact, and its applications can be used to help marketers enhance the customer experience.

ANA Marketing Futures

Insight Brief: Innovation

ANA. April 2018

Innovation has permeated all aspects of the marketing industry and brands are challenged to think in new ways about the technology they use, the products they position, the channels they use to communicate, and even the ways in which their organizations are staffed. As a result of this rapid influx of new trends and technologies, becoming fluent in the latest concepts and leveraging them for your brand can be a daunting task. The ANA is helping marketers face this challenge head on through its new program: Marketing Futures. 

ANA Marketing Futures

Four Ways to Embrace the Challenger Brand Mindset

ANA. April 2018

Challenger brands need to adopt a creative and committed mindset to survive. Steve Wasik, CMO at VKTRY Gear, shared tips to help “underdogs” strategize for success and examples of small brands which found ways to snag market share from big brands. 

Trend Expert Interview Series

ANA Marketing Futures delivers insights from brands and experts on emerging trends and innovation. The videos below are part of the ANA’s Fireside Chat series on innovation and forward thinking.

Karen Lechner, Global Marketing Business Transformation Consultant at IBM, discusses preparing brands for the future.

Gayle Fuguitt, Chief of Customer Insight and Innovation at Foursquare, discusses the brand's use of first-party data and offers advice to approaching innovation.

Stevie Benjamin, VP of Media Strategy at Target, discusses how the retailer has integrated technology throughout the organization.

Kellyn Kenny, VP of Marketing for Uber, describes how she is creating a marketing department built for the future.

Creative Innovation

ANA Marketing Futures has partnered with AdForum to bring you the latest in innovative ads from around the globe! Ads are refreshed on a weekly basis so be sure to check back often.

Are You Innovating?

Are you doing something innovative at your company and want to share it with the world? Drop us a line at marketingfutures@ana.net. We would love to hear your innovation story!
Join the growing group of brands, experts, and agencies who have shared their innovation stories with us. 

Are You Innovating? Please tell us about it!

Are you doing something innovative at your company and want to share it with the world? Drop us a line at marketingfutures@ana.net. We would love to hear your innovation story!
Join the growing network of brands, experts, and agencies who have shared their innovation stories with us. 

About the ANA

The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes nearly 2,000 companies with 25,000 brands that engage almost 150,000 industry professionals and collectively spend or support more than $400 billion in marketing and advertising annually.

 

Learn more at ana.net

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