Innovate. Accelerate. Grow.
ANA Marketing Futures: Our Story
Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.
ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.
TRENDS
PODCAST
The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL and ANA Futures Advisor, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.
Latest Episode
Michael Trapani
Director of Marketing
A recent study that looked at the 3,000 largest publicly traded companies in the U.S. found that businesses that hire and retain a diverse workforce across the ethnicity, gender, and sexual orientation spectrum were better at developing innovative products and services. We spoke with Netta Jenkins, VP of Global Inclusion at The Mosaic Group and Ask Applications, about the importance of not only hiring, but training and empowering underrepresented employees. Netta shared how brands could take active steps to create an inclusive environment for their employees, and laid out the business benefits that come from a broad and dynamic marketplace of ideas.
PULSE
Wearables have come and gone like offbeat inventions in a sci-fi movie, never quite grabbing a firm hold in consumer’s minds. However, with the explosion of Fitbit trackers, the Apple Watch, and voice assistants like Siri, the promise of integrating clothing and accessories is no longer the stuff of fantasy. This month’s Pulse looks at the future of wearable devices.
Innovate. Accelerate. Grow.
ANA Marketing Futures: Our Story
Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.
ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.
TRENDS
PODCAST
The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL and ANA Futures Advisor, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.
Latest Episode
Michael Trapani
Director of Marketing
Artificial Intelligence is already a significant part of most marketers’ toolkits. Whether it’s email automation, product recommendation, programmatic media buying, or data analytics, AI touches a majority of the marketing function. But did you know that the commercial application of AI is still 10 years behind what the technology is actually capable of? We spoke with Michael Trapani, Director of Marketing at IBM Watson Marketing, about the “now, new, and next” of AI, including the future of personalization, the importance of data security, and what the next decade of AI developments has in store for marketers.
PULSE
Pulse pulls together the freshest articles, research, and insights on hot topics in the marketing industry. Curated and vetted by an ANA researcher, each issue includes only the most current and credible information available.
Wearables have come and gone like offbeat inventions in a sci-fi movie, never quite grabbing a firm hold in consumer’s minds. However, with the explosion of Fitbit trackers, the Apple Watch, and voice assistants like Siri, the promise of integrating clothing and accessories is no longer the stuff of fantasy. This month’s Pulse looks at the future of wearable devices.
WEBINAR
CREATIVE INNOVATION
WEBINAR
CREATIVE INNOVATION
About the ANA
The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes nearly 2,000 companies with 25,000 brands that engage almost 150,000 industry professionals and collectively spend or support more than $400 billion in marketing and advertising annually.
Learn more at ana.net
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