Innovate. Accelerate. Grow.
ANA Marketing Futures: Our Story
Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.
ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.
TRENDS
PODCAST
The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL and ANA Futures Advisor, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.
Latest Episode
Ned Duggan
Innovation takes many forms -- using cutting-edge technology to engage customers, forging unconventional partnerships to bring your brand into new spaces, and taking a bold stand on something you believe in, to name a few. We were lucky enough to speak with the head of marketing for Bacardi, a brand doing all of the above and more.
Ned Duggan, Global SVP of Marketing at Bacardi, talked company culture, the importance of music to Bacardi's brand, and why the company is vowing to eliminate the use of 1 billion single-use plastic straws by 2020.
PULSE
Big Data revolutionized marketing with the sheer volume of consumer insights that could be gleaned from massive data sets. For years this has aided marketers in their targeting and campaign design. While big data works fantastically on large consumer groups and demographics, it lacks the ability to understand and then target the individual with personalized information more reflective of the actual buyer. Enter small data, which takes the giant store of data collected and makes it easier to analyze, act upon, and uncover consumer trends. The resources here discuss how to successfully use small data, both on its own and in concert with big data.
Innovate. Accelerate. Grow.
ANA Marketing Futures: Our Story
Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.
ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.
TRENDS
PODCAST
The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL and ANA Futures Advisor, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.
Latest Episode
Innovation takes many forms -- using cutting-edge technology to engage customers, forging unconventional partnerships to bring your brand into new spaces, and taking a bold stand on something you believe in, to name a few. We were lucky enough to speak with the head of marketing for Bacardi, a brand doing all of the above and more.
Ned Duggan, Global SVP of Marketing at Bacardi, talked company culture, the importance of music to Bacardi's brand, and why the company is vowing to eliminate the use of 1 billion single-use plastic straws by 2020.
PULSE
Pulse pulls together the freshest articles, research, and insights on hot topics in the marketing industry. Curated and vetted by an ANA researcher, each issue includes only the most current and credible information available.
Big Data revolutionized marketing with the sheer volume of consumer insights that could be gleaned from massive data sets. For years this has aided marketers in their targeting and campaign design. While big data works fantastically on large consumer groups and demographics, it lacks the ability to understand and then target the individual with personalized information more reflective of the actual buyer. Enter small data, which takes the giant store of data collected and makes it easier to analyze, act upon, and uncover consumer trends. The resources here discuss how to successfully use small data, both on its own and in concert with big data.
WEBINAR
CREATIVE INNOVATION
WEBINAR
CREATIVE INNOVATION
About the ANA
The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes nearly 2,000 companies with 25,000 brands that engage almost 150,000 industry professionals and collectively spend or support more than $400 billion in marketing and advertising annually.
Learn more at ana.net
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